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Pergeseran perilaku konsumen mendorong pembelian berbasis online, sehingga penjualan UMKM ikut menurun. Pelatihan digital marketing disusun sebagai solusi agar UMKM cepat beradaptasi, menemukan peluang usaha, dan berwirausaha melalui media digital. Kegiatan melalui ceramah, diskusi, dan praktik, dengan evaluasi sebelum, selama, dan sesudah pelaksanaan; hasilnya 30 UMKM mampu mempraktikkan pemasaran digital serta memperoleh modul panduan harian.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/digital-marketing-training-for-msmes-affected-by-the-covid-19-pandemic-in-demak-regency/316766/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/digital-marketing-training-for-msmes-affected-by-the-covid-19-pandemic-in-demak-regency/316766.png","ImageObject",300,407,{"name":89,"@type":90},"WPS_1786070896","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-01","2026-09-20",true,{"@type":99,"interactionType":100,"userInteractionCount":74},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa dampak pandemi Covid-19 terhadap UMKM di Kabupaten Demak?","Question",{"text":109,"@type":110},"Pandemi menyebabkan penurunan penjualan UMKM karena perubahan perilaku konsumen yang beralih ke pembelian berbasis online.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Mengapa pelatihan digital marketing dianggap solusi?",{"text":114,"@type":110},"Pelatihan membantu UMKM beradaptasi dengan perubahan perilaku konsumen, sehingga dapat mencari peluang usaha dan berwirausaha melalui media digital.",{"name":116,"@type":107,"acceptedAnswer":117},"Bagaimana metode pelaksanaan dan evaluasi kegiatan dilakukan?",{"text":118,"@type":110},"Peserta mengikuti ceramah, diskusi, tanya jawab, lalu praktik digital marketing; evaluasi dilakukan sebelum, saat, dan setelah kegiatan berlangsung.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},316766,1790878293,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":74,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},549768072016,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","PELATIHAN DIGITAL MARKETING PADA UMKM TERDAMPAK PANDEMI  \nCOVID-19 DI KABUPATEN DEMAK  \nMisbakhul Arrezqi1, Febrina Indrasari2, Ali Sai’in3, Ida Nurhayati4  \n1)Jurusan Administrasi Bisnis, 2)Jurusan Administrasi Bisnis, 3)Jurusan Teknik Mesin, 4)Jurusan Akuntansi,  \nPoliteknik Negeri Semarang, Semarang  \nAlamat Korespondensi: Jl. Prof. Sudarto, Tembalang, Semarang, Telp/Fax (024) 7473417 E-mail:1)[arrezqi@polines.ac.id](arrezqi@polines.ac.id),2)[febrina@polines.ac.id](febrina@polines.ac.id),3)[ali.saiin@polines.ac.id](ali.saiin@polines.ac.id),  \n4)[ida.nurhayati@polines.ac.id](ida.nurhayati@polines.ac.id)  \nAbstrak  \nPandemi Covid-19 menyebabkan penurunanperekonomian, bertambahnya jumlahpengangguran, berkurangnya jumlah lapangan kerja, dan penurunan daya beli masyarakat. Dalam keadaanseperti ini bisnis online menjadi solusi untuk bertahan dan meningkatkan roda perekonomian. Usaha Mikro Kecil Menengah (UMKM) juga terkena dampak penurunan penjualan karenaperubahan perilaku konsumen beralih kepada pembelian berbasis online. UMKM harus cepat beradaptasi terhadap perubahan perilaku konsumen ini untuk bisa bertahan di tengah penurunanekonomi yang terjadi. Pelatihan digital marketing menjadi solusi untuk membantu UMKM beradaptasi mengikuti perubahan perilaku konsumen untuk mencari peluang usaha dan berwirausaha melalui media digital. Selaras dengan visi misi dari Dinas Perdagangan Koperasi dan UMKM Kabupaten Demak yang salah satunya untuk memperkuatperekonomian masyarakatmelalui UMKM maka tim berusaha untuk membantu mewujudkannya dalam kegiatan pengabdian masyarakat dalampelatihan digital marketing. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan digital marketing, membantu peserta melakukan pemasaran melalui media digital dan melakukan kegiatan berwirausaha berbasis digital. Metode yang dipakai dalam kegiatan pengabdian masyarakat ini adalah berupa peserta mengikuti ceramah, diskusi, tanya jawab tentang digital marketing yang diberikan oleh para praktisi yang ahli dalam bidangnya kemudian peserta mengikuti praktek digital marketing. Evaluasi kegiatan diadakan, baik sebelum, pada saatmaupun setelah kegiatan dilaksanakan. Hasil dari kegiatan ini menjadikan 30 UMKM di Kabupaten Demak mampu mempraktikkan pemasaran melalui media digital pada usaha mereka dan memperoleh modul pelatihanyang dapat digunakan sebagai panduanpraktik sehari-hari.  \nKata Kunci: Digital Marketing, Kabupaten Demak, Pandemi Covid-19, UMKM  \nAbstract  \nThe Covid-19 pandemic has caused an economic downturn, an increase in the number of unemployed, a decrease in the number of jobs, and a decrease in people's purchasing power. In these circumstances, online business is a solution to survive and improve the economy. Micro, Small, and Medium Enterprises (MSMEs) were also affected by the decline in sales due to changes in consumer behavior switching to online-based purchases. MSMEs must quickly adapt to changes in consumer behavior to survive amid the economic downturn. Digital marketing training is a solution to help MSMEs adapt to changes in consumer behavior to seek business opportunities and entrepreneurship through digital media. In line with the vision and mission of the Demak Regency Cooperatives and UMKM Trade Office, one of which is to strengthen the community's economy through UMKM, the team is trying to help make it happen in community service activities in digital marketing training. The purpose of this activity is to provide digital marketing training, help participants do marketing through digital media, and carry out digital-based entrepreneurship activities. The method used in this community service activity is in the form of participants attending lectures, discussions, questions, and answers about digital marketing given by practitioners who are experts in their fields then participants follow digital marketing practices. Evaluation of activities is carried out, both before, during, and after the activity is carried out. The results of this ac","cbCaiosTmbbAE4W7","https://ap.wps.com/l/cbCaiosTmbbAE4W7","pdf",625924,10,"Indonesian","# Pendahuluan\n## Dampak pandemi terhadap ekonomi dan UMKM\n## Perubahan perilaku konsumen dan kebutuhan adaptasi\n## Peran pelatihan digital marketing","[{\"question\":\"Apa dampak pandemi Covid-19 terhadap UMKM di Kabupaten Demak?\",\"answer\":\"Pandemi menyebabkan penurunan penjualan UMKM karena perubahan perilaku konsumen yang beralih ke pembelian berbasis online.\"},{\"question\":\"Mengapa pelatihan digital marketing dianggap solusi?\",\"answer\":\"Pelatihan membantu UMKM beradaptasi dengan perubahan perilaku konsumen, sehingga dapat mencari peluang usaha dan berwirausaha melalui media digital.\"},{\"question\":\"Bagaimana metode pelaksanaan dan evaluasi kegiatan dilakukan?\",\"answer\":\"Peserta mengikuti ceramah, diskusi, tanya jawab, lalu praktik digital marketing; evaluasi dilakukan sebelum, saat, dan setelah kegiatan berlangsung.\"}]","PELATIHAN DIGITAL MARKETING PADA UMKM TERDAMPAK PANDEMI COVID-19 DI KABUPATEN DEMAK | PDF",1789923340,15]