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Desa Jepang Pakis, Kecamatan Jati, Kabupaten Kudus memiliki pisang raja bulu dengan hasil panen sekitar ±16.000 kg per tahun, namun pemanfaatannya masih dominan pada penjualan mentah berharga rendah. Kondisi ini dipicu keterbatasan inovasi olahan, lemahnya manajemen usaha, serta kurangnya strategi pemasaran. Melalui Program PPK Ormawa, dilakukan PAR bersama KWT dan ibu PKK untuk identifikasi potensi, pelatihan diversifikasi produk, pendampingan manajemen, pemasaran digital, dan evaluasi partisipatif. Program menghasilkan tujuh produk inovatif berbasis pisang yang ramah lingkungan untuk mendukung konsep zero-waste.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/development-of-a-commodity-based-entrepreneurial-village-focused-on-pisang-raja-bulu-bananas-in-jepang-pakis-village-jati-district-kudus-regency-through-the-ppkormawa-program/145567/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/development-of-a-commodity-based-entrepreneurial-village-focused-on-pisang-raja-bulu-bananas-in-jepang-pakis-village-jati-district-kudus-regency-through-the-ppkormawa-program/145567.png","ImageObject",300,407,{"name":89,"@type":90},"Ivy","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-21","2026-08-26",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",9,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa masalah utama yang dihadapi Desa Jepang Pakis terkait pisang raja bulu?","Question",{"text":110,"@type":111},"Pemanfaatan pisang raja bulu masih terbatas pada penjualan mentah dengan harga rendah. Hal ini terjadi karena kurangnya inovasi produk olahan, lemah dalam manajemen usaha, serta strategi pemasaran yang terbatas.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Program PPK Ormawa menggunakan metode apa untuk pemberdayaan masyarakat?",{"text":115,"@type":111},"Program menggunakan Participatory Action Research (PAR) dengan melibatkan Kelompok Wanita Tani (KWT) dan ibu PKK sebagai mitra aktif dalam identifikasi potensi, diskusi kelompok, pelatihan diversifikasi produk, pendampingan manajemen, pemasaran digital, dan evaluasi partisipatif.",{"name":117,"@type":108,"acceptedAnswer":118},"Produk inovatif apa saja yang dihasilkan dari program pengembangan desa wirausaha berbasis pisang raja bulu?",{"text":119,"@type":111},"Program menghasilkan tujuh produk berbasis pisang yang ramah lingkungan dan mendukung konsep zero-waste: Sendookies, Golden Bana, Greenana Flour, EcoNana, Sunbana Leaf, Banaleaf Craft, dan Bananique.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},145567,1787725087,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},549758252649,"https://ap-avatar.wpscdn.com/avatar/8000253669c5317157?_k=1778319167496531819","Pengembangan Desa Wirausaha Berbasis Komoditas Pisang Raja Bulu Di Desa Jepang Pakis Kecamatan Jati Kabupaten. Kudus Melalui Program  \nPPK Ormawa  \nDevelopment of a Commodity Based Entrepreneurial Village Focused on Pisang Raja Bulu Bananas in Jepang Pakis Village, Jati District, Kudus Regency Through the PPKOrmawa Program  \nMardhiyah Utami1*), Siti Afrikhatul Muna2), Rifa Fajriah Marta Praja2), Dwi Naddine Indrawati2), Naili Sarifatul Izah3), Sarah Nabela1), Malichatuz Zahro Assaidah1), Savitri  \nWanabuliandari1)  \n1) Fakultas Keguruan dan Ilmu Pendidikan Universitas Muria Kudus, Kabupaten Kudus, Jawa Tengah, Indonesia  \n2)Fakultas Ekonomi dan Bisnis, Universitas Muria Kudus, Kabupaten Kudus, Jawa Tengah, Indonesia  \n3)Fakultas Hukum, Universitas Muria Kudus, Kabupaten Kudus, Jawa Tengah, Indonesia  \n*)Email Korespondensi: [202233088@std.umk.ac.id](202233088@std.umk.ac.id)  \nABSTRACT  \nVillages are one of the important pillars of national economic development, so that increasing local potential and empowering communities are key to village independence. The village of Jepang Pakis, Jati District, Kudus Regency, has a superior potential in the form of raja bulu bananas with a harvest of ±16,000 kg per year. However, its utilization is still limited to selling raw products at low prices, so it does not provide significant added value to the community. This condition is caused by a lack of innovation in processed products, weak business management, and limited marketing strategies. To overcome these problems, the Student Organization Capacity Building Program (PPK Ormawa) of UKM BISMA, Muria Kudus University, implemented community empowerment through the concept of the Raja Bulu Banana Entrepreneurial Village (Dewi Prabu) based on sustainability. The method used is Participatory Action Research (PAR) by involving the Women Farmers Group (KWT) and PKK mothers as active partners in the process of identifying potential, group discussions, product diversification training, business management assistance, digital marketing, and participatory evaluation. The initiative resulted in seven innovative banana-based products that are environmentally friendly and support the zero-waste concept: Sendookies, Golden Bana, Greenana Flour, EcoNana, Sunbana Leaf, Banaleaf Craft, and Bananique.This program has successfully improved entrepreneurial skills, fostered new business groups, expanded marketing, and strengthened the branding of entrepreneurial villages. Thus, the optimization of pisang raja bulu through product innovation has proven to increase economic added value, promote a green economy, and create sustainable entrepreneurial villages based on local potential.  \nKeywords: Entrepreneurial Village, Product Diversification, Zero Waste  \nReceived | August 26, 2025; Accepted | September 02, 2025; Published | September 30, 2025 Jurnal Hilirisasi IPTEKS. 8(3) 2025  \n*) Correspondence | Mardhiyah Utami, Fakultas Keguruan dan Ilmu Pendidikan Universitas Muria Kudus, Kabupaten Kudus, Jawa Tengah, Indonesia  \nEmail| [202233088@std.umk.ac.id](202233088@std.umk.ac.id)  \nDOI | [https://doi.org/10.25077/jhi.v8i3.888](https://doi.org/10.25077/jhi.v8i3.888)[ ](https://doi.org/10.25077/jhi.v8i3.888)[ISSN](ISSN) ([Online](Online)) | 2621-7198  \nCopyright © 2025 by Authors. Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas.  \nThis article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BYSA 4.0) International License ([https://creativecommons.org/licenses/by-sa/4.0/](https://creativecommons.org/licenses/by-sa/4.0/))  \nPENDAHULUAN  \nDesa merupakan salah satu pilar penting dalam pembangunan ekonomi negara, dan peningkatan potensi lokal serta pemberdayaan masyarakat adalah kunci untuk mencapaikemandirian desa. Desa tidak hanya berperan sebagai penyedia bahan baku sumber daya alam, tetapi juga sebagai potensi dalam mengembangkan kewirausahaan berbasis sumber ","cbCaigFFl812G22d","https://ap.wps.com/l/cbCaigFFl812G22d","pdf",671037,15,"Indonesian","# Pendahuluan\n## Potensi Desa Jepang Pakis dan pisang raja bulu\n## Permasalahan pemanfaatan produk\n## Peluang inovasi berbasis hasil penelitian\n# Metode dan Pelaksanaan Program PPK Ormawa\n## Pendekatan Participatory Action Research (PAR)\n## Peran KWT dan ibu PKK\n## Aktivitas: pelatihan, pendampingan, pemasaran, evaluasi","[{\"question\":\"Apa masalah utama yang dihadapi Desa Jepang Pakis terkait pisang raja bulu?\",\"answer\":\"Pemanfaatan pisang raja bulu masih terbatas pada penjualan mentah dengan harga rendah. Hal ini terjadi karena kurangnya inovasi produk olahan, lemah dalam manajemen usaha, serta strategi pemasaran yang terbatas.\"},{\"question\":\"Program PPK Ormawa menggunakan metode apa untuk pemberdayaan masyarakat?\",\"answer\":\"Program menggunakan Participatory Action Research (PAR) dengan melibatkan Kelompok Wanita Tani (KWT) dan ibu PKK sebagai mitra aktif dalam identifikasi potensi, diskusi kelompok, pelatihan diversifikasi produk, pendampingan manajemen, pemasaran digital, dan evaluasi partisipatif.\"},{\"question\":\"Produk inovatif apa saja yang dihasilkan dari program pengembangan desa wirausaha berbasis pisang raja bulu?\",\"answer\":\"Program menghasilkan tujuh produk berbasis pisang yang ramah lingkungan dan mendukung konsep zero-waste: Sendookies, Golden Bana, Greenana Flour, EcoNana, Sunbana Leaf, Banaleaf Craft, dan Bananique.\"}]","Pengembangan Desa Wirausaha Berbasis Komoditas Pisang Raja Bulu di Desa Jepang Pakis Kecamatan Jati Kabupaten Kudus melalui Program PPK Ormawa | PDF",23]