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Pendekatan yang digunakan adalah kualitatif deskriptif dengan data sekunder dari publikasi daring melalui metode arsip. Penelitian mengusulkan tipologi Level of Competitiveness dan menemukan 257 berita serta 100 jurnal relevan. Hasilnya merangkum keunggulan bersaing melalui tujuh tingkatan strategi: efficiency, customer retention program, intensive marketing program, quality assurance, diversification, research innovation, dan commercialization. Strategi tersebut mendukung adaptasi terhadap perubahan saat menghadapi kompetisi.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/competitive-advantage-strategies-of-private-higher-education-in-indonesia-in-the-disruption-era-research-article/232184/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/competitive-advantage-strategies-of-private-higher-education-in-indonesia-in-the-disruption-era-research-article/232184.png","ImageObject",300,407,{"name":89,"@type":90},"วิน","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-27","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian tentang perguruan tinggi swasta pada era disrupsi?","Question",{"text":109,"@type":110},"Penelitian bertujuan mengidentifikasi strategi keunggulan bersaing yang diterapkan perguruan tinggi swasta di Indonesia saat menghadapi era disrupsi.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode apa yang digunakan untuk mengumpulkan dan menganalisis data?",{"text":114,"@type":110},"Penelitian memakai metode kualitatif deskriptif dengan data sekunder dari publikasi daring yang dikumpulkan menggunakan metode arsip.",{"name":116,"@type":107,"acceptedAnswer":117},"Strategi apa saja yang disimpulkan dalam tipologi keunggulan bersaing?",{"text":118,"@type":110},"Penelitian merangkum tujuh tingkatan strategi: efficiency, customer retention program, intensive marketing program, quality assurance, diversification, research innovation, dan commercialization.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},232184,1789069527,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},2336475104736,"https://ap-avatar.wpscdn.com/avatar/22000c4c5e0e5b17e70?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786591360781797222","STRATEGI KEUNGGULAN BERSAING PERGURUAN TINGGI SWASTA DI INDONESIA DALAM MENGHADAPI ERA DISRUPSI  \nMuhammad Ramaditya1, Putri Diana Sari2, Ridwan Maronrong3  \n1),2),3) Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta  \n[ramaditya@stei.ac.id](ramaditya@stei.ac.id), [putridianasari885@gmail.com](putridianasari885@gmail.com), [ridwan@stei.ac.id](ridwan@stei.ac.id)  \nInformasi Artikel  \nTanggal Masuk : 22/06/2022 Tanggal Revisi : 23/06/2022 Tanggal Diterima : 23/06/2022  \nAbstract  \nThe purpose of this research is to identify an application strategies of private higher education in Indonesia about their competitive advantages. The approach to this research used descriptive qualitative method with secondary data and has its source in online publications collected through archive mathod. This research proposed a typology Level of Competitiveness with the results identified that 257 news and 100 journal relevant with the competitive advantages through multiple application of strategies summarized to seven levels of strategy, including: efficiency, customer retention program, intensive marketing programs, quality assurance, diversification, research innovation, and commercialization. It is hoped that these strategies will provide more in-depth information on the importance of adapting to change in the face of competition.  \nKeywords: Competitive Advantages, Archival Method, Private Higher Education, Strategic Management  \nAbstrak  \nPenelitian ini bertujuan untuk mengidentifikasi strategi keunggulan bersaing yang dilakukan oleh perguruan tinggi swasta di Indonesia dalam menghadapi era disrupsi. Pendekatan pada penelitian ini menggunakan metode kualitatif deskriptif dengan jenis data sekunder melalui publikasi daring yang dikumpulkan melalui metode arsip. Penelitian ini mengusulkan sebuah tipologi Level of Competitiveness dengan hasil yang diperoleh bahwa teridentifikasi 257 berita dan 100 jurnal relevan dengan keunggulan bersaing melalui berbagai penerapan strategi yang disimpulkan menjadi tujuh tingkatan strategi, meliputi: efficiency, customer retention program, intensive marketing program, quality assurance, diversification, research innovation, dan commercialization. Strategi-strategi ini diharapkan dapat memberikan informasi lebih mendalam tentang pentingnya beradaptasi dengan perubahan selama menghadapi persaingan.  \nKata Kunci: Keunggulan Bersaing, Metode Arsip, Perguruan Tinggi Swasta, Manajemen Strategi  \nPENDAHULUAN  \nPerkembangan dunia industri mengalami pergerakan yang relatif cepat , sehingga manusia dituntutuntuk beradaptasi dengan perubahan [1] . Hal ini menjadikan setiap bidang industri, terlebih lagi pada sektor bisnis dalam mencari cara untuk memenangkan persaingan. Alasannya, tidak lain disebabkan oleh para pendatang baru yang memiliki pola pikir baru dalam menjalankan bisnisnya dan pemain lama yang ikut mendukung adanya perubahan, tanpa terkecuali pada industri layanan jasa seperti di bidang pendidikankhususnya pada perguruan tinggi di Indonesia.  \nSalah satu faktor adanya perubahan yang terjadi di dunia pendidikan yaitu hadirnya era disrupsi. Era disrupsi merupakan suatu perubahan yang ditandai sebagai akibat dari hadirnya perubahan masa depan ke masa kini, yang juga dijelaskan bahwa kedepannya universitas akan dijadikan sebagai sasaran disrupsi (perubahan) untuk merespon keberadaan tantangan global dan dunia digital yang sedang berkembang sepertisekarang [2] . Melihat kondisi nyata saat ini, dimana manusia hidup di zaman yang cenderung mengalami perubahan yang tidak pasti, salah satunya ditandai dengan hadirnya pandemi Covid-19. Hal ini menyebabkan beberapa kegiatan mengalami pergeseran dari offline menjadi online karena pada dasarnya Covid-19 merupakan penyakit yang disebabkan oleh infeksi virus SARS-CoV-2 yang dapat menular ke orang lain, dengan penularan pertama teridentifikasi di Kota Wuhan, Provinsi Hubei Cina pada Desember 2019, kemudian menyebar ke berbagai dunia, termasuk di Indonesia [3] .  \nMaka dari itu, su","cbCaii3E6C8uOKpe","https://ap.wps.com/l/cbCaii3E6C8uOKpe","pdf",708131,10,"Indonesian","# Pendahuluan\n## Latar belakang perubahan dan era disrupsi\n## Peran perguruan tinggi swasta dalam kompetisi\n## Gambaran data dan peringkat perguruan tinggi\n# Metode Penelitian\n## Pendekatan kualitatif deskriptif dan data sekunder\n## Metode arsip dan sumber publikasi daring\n# Hasil dan Pembahasan\n## Tipologi Level of Competitiveness\n## Tujuh tingkatan strategi keunggulan bersaing\n# Kesimpulan dan Implikasi","[{\"question\":\"Apa tujuan penelitian tentang perguruan tinggi swasta pada era disrupsi?\",\"answer\":\"Penelitian bertujuan mengidentifikasi strategi keunggulan bersaing yang diterapkan perguruan tinggi swasta di Indonesia saat menghadapi era disrupsi.\"},{\"question\":\"Metode apa yang digunakan untuk mengumpulkan dan menganalisis data?\",\"answer\":\"Penelitian memakai metode kualitatif deskriptif dengan data sekunder dari publikasi daring yang dikumpulkan menggunakan metode arsip.\"},{\"question\":\"Strategi apa saja yang disimpulkan dalam tipologi keunggulan bersaing?\",\"answer\":\"Penelitian merangkum tujuh tingkatan strategi: efficiency, customer retention program, intensive marketing program, quality assurance, diversification, research innovation, dan commercialization.\"}]","STRATEGI KEUNGGULAN BERSAING PERGURUAN TINGGI SWASTA DI INDONESIA DALAM MENGHADAPI ERA DISRUPSI - Jurnal Penelitian | PDF",15]