[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-id-113":3,"doc-seo-229308-113":53,"doc-detail-229308-id":127},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37,41,45,49],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},55,"Document","Agama & Spiritualitas",60,"religion-spirituality",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":11,"slug":16},48,"Cerita & Novel","story-novel",{"id":18,"doc_module":4,"doc_module_name":9,"category_name":19,"show_sort_weight":11,"slug":20},56,"Gaya Hidup","lifestyle",{"id":22,"doc_module":4,"doc_module_name":9,"category_name":23,"show_sort_weight":11,"slug":24},51,"Komik","comic",{"id":26,"doc_module":4,"doc_module_name":9,"category_name":27,"show_sort_weight":11,"slug":28},53,"Layanan Kesehatan","healthcare",{"id":30,"doc_module":4,"doc_module_name":9,"category_name":31,"show_sort_weight":11,"slug":32},54,"Penelitian & Laporan","research-report",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":11,"slug":36},49,"Sastra","literature",{"id":38,"doc_module":4,"doc_module_name":9,"category_name":39,"show_sort_weight":11,"slug":40},52,"Teknologi","technology",{"id":42,"doc_module":4,"doc_module_name":9,"category_name":43,"show_sort_weight":11,"slug":44},50,"Ujian","exam",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":47,"show_sort_weight":11,"slug":48},57,"Umum","general",{"id":50,"doc_module":4,"doc_module_name":9,"category_name":51,"show_sort_weight":4,"slug":52},181,"Formulir","formulir",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},113,"id","business-growth-improvement-through-training-and-mentorship-on-preparing-financial-reports-and-marketing-at-masterprima-learning-guidance","Peningkatan Pertumbuhan Bisnis Melalui Pelatihan dan Pendampingan Pembuatan Laporan Keuangan dan Pemasaran di Bimbingan Belajar Masterprima","","Pengabdian ini bertujuan membantu mitra UMKM Bimbingan Belajar Masterprima mengatasi masalah lemahnya pemasaran serta pembuatan laporan keuangan. Solusi yang diberikan berupa workshop, pelatihan, dan pendampingan untuk mengoptimalkan sistem informasi manajemen (SIM) dan menerapkan digital marketing. Metode pelaksanaan dilakukan melalui survei dan wawancara langsung kepada mitra. Kegiatan juga meningkatkan pemahaman pimpinan dan karyawan mengenai pentingnya laporan keuangan berkualitas. Hasil akhir menunjukkan peningkatan sumber daya manusia dan kenaikan omzet penjualan yang dibuktikan melalui kerja sama dengan sekolah dan pencapaian target bulanan.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/business-growth-improvement-through-training-and-mentorship-on-preparing-financial-reports-and-marketing-at-masterprima-learning-guidance/229308/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/business-growth-improvement-through-training-and-mentorship-on-preparing-financial-reports-and-marketing-at-masterprima-learning-guidance/229308.png","ImageObject",300,407,{"name":89,"@type":90},"Theodora","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-19","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan pengabdian kepada UMKM Bimbingan Belajar Masterprima?","Question",{"text":109,"@type":110},"Membantu mitra menyelesaikan masalah lemahnya pemasaran dan pembuatan laporan keuangan melalui workshop, pelatihan, dan pendampingan.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode apa yang digunakan dalam kegiatan pengabdian ini?",{"text":114,"@type":110},"Menggunakan metode survei dan wawancara langsung dengan mitra UMKM Bimbingan Belajar Masterprima.",{"name":116,"@type":107,"acceptedAnswer":117},"Hasil apa yang dicapai setelah pelatihan dan pendampingan?",{"text":118,"@type":110},"Terjadi peningkatan sumber daya manusia dan omzet; omzet penjualan meningkat 50% setelah pelatihan dan pendampingan, disertai kerja sama dengan sekolah serta pencapaian target bulanan.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},229308,1789037565,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},687197207919,"https://ap-avatar.wpscdn.com/avatar/a000253d6f5f7c60be?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779446848396160552","Peningkatan Pertumbuhan Bisnis Melalui Pelatihan dan Pendampingan Pembuatan Laporan Keuangan dan Pemasaran di Bimbingan Belajar Masterprima  \nSupami Wahyu Setiyowati1, Asna2, Fauzan3, Mardiana4, Fatmawati Zahro5  \n1,2,3 Universitas PGRI Kanjuruhan Malang, Indonesia  \n4,5 Universitas Islam Negeri Maulana Ibrahim Malang, Indonesia  \nReceived : 24 April 2025, Revised : 11 Juni 2025, Published : 1 September 2025  \nCorresponding Author  \nNama Penulis: Supami Wahyu Setiyowati  \nE-mail: [setiyo@unikama.ac.id](setiyo@unikama.ac.id)  \nAbstrak  \nPengabdian ini bertujuan untuk membantu mitra UMKM Bimbingan belajar Masterprima dalam menyelesaikan permasalahan lemahnya pemasaran dan pembuatan laporan keuangan. Solusi yang ditawarkan adalah dengan memberikan workshop, pelatihan dan pendampingan untuk mengoptimalkan sistem informasi manajemen (SIM) dan menerapkan digital marketing. Pengabdian ini ini menggunakan metode survei dan wawancara langsung dengan mitra UMKM Bimbingan belajar Masterprima. Workshop dan pelatihan digital marketing juga dilakukan untuk meningkatkan wawasandan pemahaman pimpinan dan karyawan Masterprima digital marketing dan pentingnya laporankeuangan yang berkualitas Hasil akhir dari kegiatan ini adalah adanya peningkatan sumberdayamanusia dan peningkatan omzet. Laporan keuangan bisa dibuat berdasarkan kebutuhan manajemen. Omzet penjualan meningkat 50% setelah adanya pelatihan dan pendampingan dibuktikan denganadanya kerjasama dengan sekolah dan pencapaian target bulanan.  \nKata kunci-Pelatihan Digital Marketing, Laporan Keuangan, Masterprima  \nAbstract  \nThis service aims to help UMKM partners of Masterprima Learning Guidance in solving the problem of weak marketing and financial reporting. The solution offered is to provide workshops, training, and mentoring to optimize the management information system (SIM) and implement digital marketing. This service uses survey methods and direct interviews with UMKM partners of Masterprima Learning Guidance. Digital marketing workshops and training are also conducted to increase the insight and understanding of Masterprima digital marketing leaders and employees and the importance of quality financial reports. The final result of this activity is an increase in human resources and an increase in turnover. Financial reports can be made based on management needs. Sales turnover increased after training and mentoring as evidenced by cooperation with schools and the achievement of monthly targets.  \nKeywords-Digital Marketing Training, Financial Reports, Masterprima  \nHow To Cite : Setiyowati, S. W., Asna, A., Fauzan, F., Mardiana, M., & Zahro, F. (2025). Peningkatan Pertumbuhan Bisnis Melalui Pelatihan dan Pendampingan Pembuatan Laporan Keuangan dan Pemasaran di Bimbingan Belajar Masterprima. Jurnal Pengabdian Masyarakat Bhinneka, 4(1), 455–461.  [https://doi.org/10.58266/jpmb.v4i1.132](https://doi.org/10.58266/jpmb.v4i1.132)[ ](https://doi.org/10.58266/jpmb.v4i1.132)Copyright ©2025 Supami Wahyu Setiyowati, Asna Asna, Fauzan Fauzan, Mardiana Mardiana, Fatmawati Zahro  \nPENDAHULUAN  \nDi era digital saat ini, teknologi telah menjadi bagian tak terpisahkan dari kehidupan masyarakat, termasuk dalam dunia bisnis. Bagi Usaha Mikro, Kecil, dan Menengah (UMKM) seperti Bimbingan Belajar Masterprima, perkembangan teknologi menghadirkan peluang sekaligus tantangan. UMKM Bimbingan belajar Masterprima menghadapi beberapa tantangan dalam aspek pemasaran dankeuangan. Kurangnya pemanfaatan teknologi informasi dalam pemasaran membatasi jangkauan pasaryang dapat dijangkau. Selain itu, kelemahan dalam pengelolaan keuangan akibat kurangnyapemahaman manajemen keuangan memperparah situasi perusahaan di tengah era digital yang semakin kompetitif.  \nPeningkatan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi fokus utamadalam berbagai kegiatan pengabdian masyarakat di Indonesia, terutama pada aspek pencatatan laporan keuangan dan strategi pemasaran. Permasalahan utama yang sering dihadapi ","cbCaigkkhZDhCGJc","https://ap.wps.com/l/cbCaigkkhZDhCGJc","pdf",446437,7,"Indonesian","# Pendahuluan\n## Tantangan UMKM dalam pemasaran dan pengelolaan keuangan\n## Upaya pengabdian sebelumnya dan dampaknya","[{\"question\":\"Apa tujuan pengabdian kepada UMKM Bimbingan Belajar Masterprima?\",\"answer\":\"Membantu mitra menyelesaikan masalah lemahnya pemasaran dan pembuatan laporan keuangan melalui workshop, pelatihan, dan pendampingan.\"},{\"question\":\"Metode apa yang digunakan dalam kegiatan pengabdian ini?\",\"answer\":\"Menggunakan metode survei dan wawancara langsung dengan mitra UMKM Bimbingan Belajar Masterprima.\"},{\"question\":\"Hasil apa yang dicapai setelah pelatihan dan pendampingan?\",\"answer\":\"Terjadi peningkatan sumber daya manusia dan omzet; omzet penjualan meningkat 50% setelah pelatihan dan pendampingan, disertai kerja sama dengan sekolah serta pencapaian target bulanan.\"}]","Peningkatan Pertumbuhan Bisnis Melalui Pelatihan dan Pendampingan Pembuatan Laporan Keuangan dan Pemasaran di Bimbingan Belajar Masterprima | PDF",11]