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Studi berfokus pada Kota Mataram dengan tujuan mengidentifikasi potensi lokal, menganalisis peluang usaha, serta menelaah arah pengembangan KDKMP. Pendekatan yang digunakan adalah kualitatif deskriptif dengan rancangan deskriptif-komparatif pada tiga kelurahan, yaitu Cakranegara Barat, Monjok Timur, dan Abian Tubuh Baru. Hasil menunjukkan karakter potensi lokal yang berbeda sehingga model pengembangan KDKMP perlu bersifat kontekstual, sebagai penguat ekosistem usaha warga, bukan pesaing usaha lokal, guna mendukung penguatan ekonomi inklusif, pembangunan urban berkelanjutan, dan kemitraan pemangku kepentingan.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/business-development-opportunities-for-red-and-white-cooperatives-based-on-local-potential-in-urban-areas-case-study-of-mataram-city/229025/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/business-development-opportunities-for-red-and-white-cooperatives-based-on-local-potential-in-urban-areas-case-study-of-mataram-city/229025.png","ImageObject",300,407,{"name":89,"@type":90},"eBook King","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-06","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":77},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian tentang KDKMP di Kota Mataram?","Question",{"text":109,"@type":110},"Penelitian bertujuan mengidentifikasi potensi lokal, menganalisis peluang usaha, dan mengkaji arah pengembangan KDKMP di Kota Mataram.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode apa yang digunakan dalam penelitian ini?",{"text":114,"@type":110},"Penelitian memakai pendekatan kualitatif deskriptif dengan rancangan deskriptif-komparatif pada tiga kelurahan di Mataram, dengan data dari wawancara semi-terstruktur, observasi lapangan, dan telaah dokumen.",{"name":116,"@type":107,"acceptedAnswer":117},"Mengapa model pengembangan KDKMP tidak boleh seragam di wilayah urban?",{"text":118,"@type":110},"Karena tiap kelurahan memiliki karakter potensi lokal yang berbeda; pengembangan harus dirancang secara kontekstual berdasarkan potensi lokal masing-masing.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},229025,1789034929,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":77,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},962088006270,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Indonesian Journal of Multidisciplinary on Social and Technology  \nHomepage: [https://journal.ilmudata.co.id/index.php/ijmst](https://journal.ilmudata.co.id/index.php/ijmst)  \n[Vol. 4 No. 2](Vol. 4 No. 2) (2023) pp: 759-766  \nP-ISSN: 2986-6790 , e-ISSN: 2986-6782  \nPeluang Pengembangan Usaha Koperasi Merah Putih Berbasis Potensi Lokal Di Wilayah Perkotaan: Studi Kasus Kota Mataram  \nDyah Ayu Suryaningrum 1, M. Alwi Shahab2, Farah Ainun Jamil3, Sab’ul Masani4, Ega Anzani5  \n1,2,3,4 Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram  \n5Program Studi Pendidikan Pancasila dan Kewarganegaraan, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mataram  \n[1](1 dyahsuryaningrum@staff.unram.ac.id)[ dyahsuryaningrum@staff.unram.ac.id](1 dyahsuryaningrum@staff.unram.ac.id) , [2](2 alwishb@staff.unram.ac.id)[ alwishb@staff.unram.ac.id](2 alwishb@staff.unram.ac.id), [3](3 farahainunjamil@staff.unram.ac.id)[ farahainunjamil@staff.unram.ac.id](3 farahainunjamil@staff.unram.ac.id),  \n[4](4 sabulmasani@staff.unram.ac.id)[ sabulmasani@staff.unram.ac.id](4 sabulmasani@staff.unram.ac.id), [5](5 egaanzani@staff.unram.ac.id)[ egaanzani@staff.unram.ac.id](5 egaanzani@staff.unram.ac.id)  \nAbstract  \nThe Village/Urban Village Merah Putih Cooperative (KDKMP) is a strategic government program aimed at strengthening community-based economic institutions at the village and urban village levels. In urban areas, KDKMP development needs tobe adjusted to the socio-economic characteristics and local potential of each area. This study aims to identify local potential, analyze business opportunities, and examine the development direction of KDKMP in Mataram City. The study employed a descriptive qualitative approach with a comparative descriptive design in three urban villages: Cakranegara Barat, Monjok Timur, and Abian Tubuh Baru. Data were collected through semi-structured interviews, field observations, and document review, and were analyzed through data reduction, thematic categorization, data presentation, and conclusion drawing. The results show that the three urban villages have different local potential characteristics. Cakranegara Barat has business opportunities in trade, goods distribution, and transportation services; Monjok Timur is more relevant for MSME support, services, trade, and digital marketing; while Abian Tubuh Baru has opportunities in local product distribution, basic goods, tofu-tempeh home industries, weaving, culinary products, and tourism potential. These findings confirm that KDKMP business development in urban areas cannot rely on a uniform model but must be designed contextually based on local potential. KDKMP should also be positioned as an institution that strengthens the local business ecosystem rather than competing with existing local enterprises. Local-potential-based KDKMP development contributes to inclusive economic strengthening, sustainable urban development, and stakeholder partnerships.  \nKeywords: Red And White Cooperative; KDKMP; Local Potential; Urban Cooperative; Business Opportunities  \nAbstrak  \nKoperasi Desa/Kelurahan Merah Putih (KDKMP) merupakan program strategis pemerintah yang diarahkan untuk memperkuat kelembagaan ekonomi masyarakat di tingkat desa dan kelurahan. Dalam konteks wilayah urban, pengembangan KDKMP perludisesuaikan dengan karakter sosial ekonomi dan potensi lokal masing-masing wilayah. Penelitian ini bertujuan untuk mengidentifikasi potensi lokal, menganalisis peluang usaha, dan mengkaji arah pengembangan KDKMP di Kota Mataram. Penelitian menggunakan pendekatan kualitatif deskriptif dengan rancangan deskriptif-komparatif pada tiga kelurahan, yaitu Cakranegara Barat, Monjok Timur, dan Abian Tubuh Baru. Data dikumpulkan melalui wawancara semi-terstruktur, observasilapangan, dan telaah dokumen, kemudian dianalisis melalui reduksi data, kategorisasi tematik, penyajian data, dan penarikankesimpulan. Hasil penelitian menunjukkan bahwa ketiga kelurahan memiliki karakter potensi lokal y","cbCailN2hPWJS0lI","https://ap.wps.com/l/cbCailN2hPWJS0lI","pdf",266343,8,"Indonesian","# Pendahuluan\n## Konteks dan pentingnya koperasi\n## Program Koperasi Desa/Kelurahan Merah Putih (KDKMP)\n## Rumusan masalah dan tujuan penelitian","[{\"question\":\"Apa tujuan penelitian tentang KDKMP di Kota Mataram?\",\"answer\":\"Penelitian bertujuan mengidentifikasi potensi lokal, menganalisis peluang usaha, dan mengkaji arah pengembangan KDKMP di Kota Mataram.\"},{\"question\":\"Metode apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian memakai pendekatan kualitatif deskriptif dengan rancangan deskriptif-komparatif pada tiga kelurahan di Mataram, dengan data dari wawancara semi-terstruktur, observasi lapangan, dan telaah dokumen.\"},{\"question\":\"Mengapa model pengembangan KDKMP tidak boleh seragam di wilayah urban?\",\"answer\":\"Karena tiap kelurahan memiliki karakter potensi lokal yang berbeda; pengembangan harus dirancang secara kontekstual berdasarkan potensi lokal masing-masing.\"}]","Peluang Pengembangan Usaha Koperasi Merah Putih Berbasis Potensi Lokal Di Wilayah Perkotaan - Studi Kasus Kota Mataram | PDF",12]