[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-181184-113":3,"detail-sidebar-cat-0-id-113":81,"doc-detail-181184-id":128},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},113,"id","bumdesa-satu-hati-rasau-jaya-satu-untan-kkm-pkm-management-for-umkm-development-and-marketing-strategy","BUMDesa Satu Hati Rasau Jaya Satu - KKM-PKM Manajemen UNTAN untuk Pengembangan UMKM dan Strategi Pemasaran","","Program KKM-PKM Manajemen UNTAN dilaksanakan di Desa Rasau Jaya Satu, Kabupaten Kubu Raya, yang memiliki BUMDesa dengan potensi menjadi cerminan pertumbuhan ekonomi daerah. UMKM mitra binaan BUMDesa Satu Hati masih menghadapi kendala terutama dalam memperluas jangkauan produk. Melalui metode turun langsung ke lapangan, kegiatan berupa diskusi intensif antara BUMDesa, pemilik UMKM, dan tim KKM-PKM. Hasilnya adalah pengembangan strategi pemasaran efektif melalui desain produk dan inovasi kemasan untuk meningkatkan daya tarik dan brand awareness konsumen.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & Laporan",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/document/bumdesa-satu-hati-rasau-jaya-satu-untan-kkm-pkm-management-for-umkm-development-and-marketing-strategy/181184/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/bumdesa-satu-hati-rasau-jaya-satu-untan-kkm-pkm-management-for-umkm-development-and-marketing-strategy/181184.png","ImageObject",300,407,{"name":42,"@type":43},"Melati","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-27","2026-09-02",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Apa tujuan program KKM-PKM Manajemen UNTAN di Desa Rasau Jaya Satu?","Question",{"text":63,"@type":64},"Meningkatkan keterampilan manajemen usaha UMKM agar dapat memperluas pasar dan jangkauan produk.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Apa kendala utama yang dihadapi UMKM mitra binaan BUMDesa Satu Hati?",{"text":68,"@type":64},"Kendala utama adalah pengembangan usaha, khususnya memperluas jangkauan produk.",{"name":70,"@type":61,"acceptedAnswer":71},"Strategi pemasaran apa yang dikembangkan dalam kegiatan KKM?",{"text":72,"@type":64},"Tim KKM dan BUMDesa Satu Hati mengembangkan strategi pemasaran yang efektif melalui desain produk dan inovasi pada kemasan untuk meningkatkan daya tarik serta brand awareness konsumen.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},181184,1788343691,{"code":4,"msg":82,"data":83},"success",[84,89,93,97,101,105,108,112,116,120,124],{"id":85,"doc_module":4,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":90,"doc_module":4,"doc_module_name":25,"category_name":91,"show_sort_weight":87,"slug":92},48,"Cerita & Novel","story-novel",{"id":94,"doc_module":4,"doc_module_name":25,"category_name":95,"show_sort_weight":87,"slug":96},56,"Gaya Hidup","lifestyle",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":99,"show_sort_weight":87,"slug":100},51,"Komik","comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":87,"slug":104},53,"Layanan Kesehatan","healthcare",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":87,"slug":107},54,"research-report",{"id":109,"doc_module":4,"doc_module_name":25,"category_name":110,"show_sort_weight":87,"slug":111},49,"Sastra","literature",{"id":113,"doc_module":4,"doc_module_name":25,"category_name":114,"show_sort_weight":87,"slug":115},52,"Teknologi","technology",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":118,"show_sort_weight":87,"slug":119},50,"Ujian","exam",{"id":121,"doc_module":4,"doc_module_name":25,"category_name":122,"show_sort_weight":87,"slug":123},57,"Umum","general",{"id":125,"doc_module":4,"doc_module_name":25,"category_name":126,"show_sort_weight":4,"slug":127},181,"Formulir","formulir",{"code":4,"msg":82,"data":129},{"doc_id":79,"user_id":130,"nickname":42,"user_avatar":131,"doc_module":4,"category_id":106,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":137,"language":138,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":12,"update_tm":80,"read_time":142},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","| Abstract\u003Cbr>Rasau Jaya Satu Village, located in Kubu Raya Regency, has a Village-Owned Enterprise (BUMDesa) with the potential to serve asa model for regional economic growth. This potential is demonstrated by its achievement of 5th place among advanced villages in Kubu Raya. However, the partner Micro, Small, and Medium Enterprises (MSMEs) under the guidance of BUMDesa Satu Hati still face challenges in business development, particularly in expanding their product reach. The KKM-PKM Management program of UNTAN was implemented to enhance business management skills, enabling the MSMEs to broaden their market. The program activities were conducted using a hands-on approach, involving direct discussions between BUMDesa, MSME owners, and the KKM-PKM team. The KKM activities were successfully executed, with the KKM team and BUMDesa Satu Hati collaborating to achieve the development of effective marketing approaches through product design and packaging innovations aimed at increasing product appeal and brand awareness among consumers. |\n| --- |\n| Abstrak\u003Cbr>Desa Rasau Jaya Satu merupakan salah satu desa di Kabupaten Kubu Raya yang memiliki Badan Usaha Milik Desa yang memilikipotensi untuk menjadi cerminan pertumbuhan ekonomi sekitar. Hal ini terbukti dengan perolehan penghargaan peringkat ke-5 seKubu Raya dalam kategori desa maju. UMKM mitra binaan BUMDesa Satu Hati masih menghadapi kendala dalam pengembanganusahanya, khususnya dalam hal memperluas jangkauan produk. Program KKM-PKM Manajemen UNTAN dilaksanakan untuk membantu meningkatkan keterampilan dalam manajemen usaha sehingga UMKM dapat memperluas pasar mereka. Pelaksanaan kegiatan dilakukan dengan metode turun langsung ke lapangan. Kegiatan ini mencakup diskusi langsung antara pihak BUMDesa, pemilikUMKM, dan tim KKM-PKM. Kegiatan KKM terselenggara denganbaik, dimana tim KKM dan BUMDesa Satu Hati bekerja sama sehingga mencapai hasil yaitu adanya pengembangan strategi pemasaran yang efektif dengan menciptakan desain produk daninovasi pada kemasan yang diharapkan dapat meningkatkan daya tarik dan kesadaran merek pada konsumen.\u003Cbr>Keywords: Brand Awareness, Bumdesa, Rebranding, Usaha Mikro, Kecil dan Menengah. |","cbCaibFh8kXYbX28","https://ap.wps.com/l/cbCaibFh8kXYbX28","pdf",617103,8,"Indonesian","# Latar Belakang\n## Permasalahan UMKM\n# Pelaksanaan Program\n## Metode Kegiatan\n# Hasil dan Pembahasan\n## Strategi pemasaran melalui desain produk dan kemasan","[{\"question\":\"Apa tujuan program KKM-PKM Manajemen UNTAN di Desa Rasau Jaya Satu?\",\"answer\":\"Meningkatkan keterampilan manajemen usaha UMKM agar dapat memperluas pasar dan jangkauan produk.\"},{\"question\":\"Apa kendala utama yang dihadapi UMKM mitra binaan BUMDesa Satu Hati?\",\"answer\":\"Kendala utama adalah pengembangan usaha, khususnya memperluas jangkauan produk.\"},{\"question\":\"Strategi pemasaran apa yang dikembangkan dalam kegiatan KKM?\",\"answer\":\"Tim KKM dan BUMDesa Satu Hati mengembangkan strategi pemasaran yang efektif melalui desain produk dan inovasi pada kemasan untuk meningkatkan daya tarik serta brand awareness konsumen.\"}]","BUMDesa Satu Hati Rasau Jaya Satu - KKM-PKM Manajemen UNTAN untuk Pengembangan UMKM dan Strategi Pemasaran | PDF",12]