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Kurangnya pemahaman mengenai jalur masuk, program studi, dan peluang beasiswa memengaruhi keputusan setelah lulus. Kegiatan pengabdian ini dilakukan melalui program KKN untuk memperkenalkan Universitas Negeri Padang (UNP) dan meningkatkan motivasi siswa SMA Negeri 1 Payung Sekaki agar siap merencanakan pendidikan lanjutan. Metode yang digunakan berupa presentasi, diskusi, serta sesi tanya jawab, dengan pengumpulan data melalui observasi dan interaksi langsung. Hasil menunjukkan peningkatan pemahaman serta sikap yang lebih positif dan minat lanjut yang lebih tinggi.",{"@graph":63,"@context":112},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/article-introduction-of-unp-in-high-school/232478/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/article-introduction-of-unp-in-high-school/232478.png","ImageObject",300,407,{"name":89,"@type":90},"Skyler","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-03","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106],{"name":107,"@type":108,"acceptedAnswer":109},"Apa hasil utama yang dicapai setelah sosialisasi?","Question",{"text":110,"@type":111},"Terjadi peningkatan pemahaman siswa tentang pendidikan tinggi, terutama terkait jalur masuk dan program studi. Siswa juga menunjukkan sikap lebih positif serta meningkatnya minat untuk melanjutkan pendidikan.","Answer","https://schema.org",{"og:url":79,"og:type":114,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":116,"canonical":79},"index,follow",{"doc_id":118,"site_id":56},232478,1789071971,{"code":4,"msg":5,"data":121},{"doc_id":118,"user_id":122,"nickname":89,"user_avatar":123,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":124,"file_id":125,"file_url":126,"file_type":127,"file_size":128,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":80,"language":129,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":130,"faqs":131,"seo_title":132,"seo_description":61,"update_tm":119,"read_time":133},2336464648746,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Pengenalan Universitas Negeri Padang sebagai Upaya Memotivasi Siswa SMA Negeri 1 Payung Sekaki Melanjutkan Pendidikan  \nke Perguruan Tinggi  \nIndah Muliatia, Gyska Novenia Devinb, Ghandy arrizkyc, Sri Bunga Nasutiond, Nurhasanahe  \na Universitas Negeri Padang, [indahmuliati@fis.unp.ac.id](indahmuliati@fis.unp.ac.id)  \nb Pendidikan Guru Pendidikan Anak Usia Dini, Universitas Negeri Padang, [gyskanoveniadevin@gmail.com](gyskanoveniadevin@gmail.com)[ ](gyskanoveniadevin@gmail.com)c Pendidikan Teknik Bangunan, Universitas Negeri Padang, [ghandyarrizky52@gmai.com](ghandyarrizky52@gmai.com)  \nd Pendidikan Guru Sekolah Dasar, Universitas Negeri Padang, [sribunga452@gmail.com](sribunga452@gmail.com)  \nePendidikan Kimia, Universitas Negeri Padang, [nurhasanah200504@gmail.com](nurhasanah200504@gmail.com)  \nAbstract  \nThe interest of high school students in pursuing higher education remains a concern, particularly in areas with limited access to information. A lack of understanding regarding admission pathways, study programs, and scholarship opportunities often influences students’ decisions after graduation. Therefore, this activity was conducted through a Community Service Program (KKN) aimed at introducing Universitas Negeri Padang (UNP) while encouraging students of SMA Negeri 1 Payung Sekaki to pursue higher education. The activity employed an educational and interactive approach, including presentations, discussions, and question-and-answer sessions. Data were collected through observation and direct interaction with students during the activity. The results indicate an improvement in students’ understanding of higher education, particularly regarding admission pathways and available study programs. In addition, students demonstrated amore positive attitude and increased interest in continuing their education. In conclusion, this socialization activity can serve as an effective alternative to enhance students’ motivation and readiness in planning their future education.  \nKeywords: Higher Education, Student Motivation, Socialization, Community Service, Universitas Negeri Padang. This work is licensed under Creative Commons Attribution License 4.0 CC-BY International license  \nPENDAHULUAN  \nPendidikan tinggi memiliki peran strategis dalam membentuk kualitas sumber daya manusia yang mampu bersaing di era global (Abdillah, 2024) . Tidak hanya berfungsi sebagai sarana pengembangan ilmu pengetahuan, perguruan tinggi juga menjadi wadahpembentukan karakter, keterampilan, serta kesiapan individudalam menghadapi dunia kerja (Yolanda et al., 2024). Oleh karena itu, melanjutkan pendidikan ke jenjang yanglebih tinggi seharusnya menjadi salah satu pilihan utama bagi siswa setelah menyelesaikan pendidikan menengah. Namun demikian, pada parktiknya dorongan yang kuat untuk melanjutkan ke perguruan tinggi tidak dimiliki semua siswa.  \nDi sisi lain, rendahnya minat melanjutkan pendidikan tinggi sering kali dipengaruhi oleh berbagai faktor, baik internal maupun eksternal (Agustin et al., 2024) . Kurangnya motivasi, rendahnya kepercayaan diri, sertaminimnya perencanaan masa depan menjadi faktor internal (Wynda & Hufad, 2025) . Sementara itu, keterbatasan ekonomi, kurangnya dukungan keluarga, serta terbatasnya akses informasi mengenai perguruan tinggi dan peluang yang tersedia merupakan faktor eksternal (Putri et al., 2022) . Kondisi ini menunjukkan bahwa motivasi siswa tidak terbentuk secara instan, melainkan dipengaruhi oleh lingkungan dan pengalaman yang mereka peroleh (Frangki, 2024) .  \nSelanjutnya, perkembangan teknologi informasi sebenarnya telah membuka akses yang luas terhadap berbagai informasi pendidikan (Junaedy et al., 2023) . Akan tetapi, tidak semua siswa mampu memanfaatkanakses tersebut secara optimal. Banyak di antara mereka yang masih belum memahami secara jelas mengenai jalur masuk perguruan tinggi, pilihan program studi, hingga peluang beasiswa yang dapat membantu meringankan biaya pendidikan (Kemdikbudristek, 2023). Akibatnya, per","cbCaidpVQgn0pR2k","https://ap.wps.com/l/cbCaidpVQgn0pR2k","pdf",328452,"Indonesian","# PENDAHULUAN\n## Faktor yang memengaruhi minat melanjutkan pendidikan tinggi\n## Peran teknologi informasi dan hambatan akses informasi\n## Kebutuhan sosialisasi dan pengenalan perguruan tinggi\n# METODE PENELITIAN\n## Pendekatan sosialisasi dan diskusi interaktif","[{\"question\":\"Apa hasil utama yang dicapai setelah sosialisasi?\",\"answer\":\"Terjadi peningkatan pemahaman siswa tentang pendidikan tinggi, terutama terkait jalur masuk dan program studi. Siswa juga menunjukkan sikap lebih positif serta meningkatnya minat untuk melanjutkan pendidikan.\"}]","Artikel - Pengenalan UNP di SMA | PDF",6]