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Promosi ini juga merayakan ulang tahun ke-50 Ultra Milk, memakai metode kualitatif deskriptif dan Apropriasi Minus One untuk memisahkan komponen visual, audio/musik, dan teks. Temuan menafsirkan pesan metafora termasuk hashtag don’t stop your move untuk mendorong generasi muda aktif bergerak.",{"@graph":14,"@context":64},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & Laporan",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/document/andharupa-visual-metaphor-of-ultra-milk-x-itzy-milk-advertisement-for-young-people/155382/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/andharupa-visual-metaphor-of-ultra-milk-x-itzy-milk-advertisement-for-young-people/155382.png","ImageObject",300,407,{"name":42,"@type":43},"Bill Black","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-20","2026-08-28",true,{"@type":52,"interactionType":53,"userInteractionCount":33},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58],{"name":59,"@type":60,"acceptedAnswer":61},"Metode apa yang digunakan dalam penelitian ini?","Question",{"text":62,"@type":63},"Penelitian menggunakan metode kualitatif dengan analisis deskriptif serta pendekatan Apropriasi Minus One yang memisahkan komponen iklan seperti visual, audio/musik, dan teks.","Answer","https://schema.org",{"og:url":32,"og:type":66,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":68,"canonical":32},"index,follow",{"doc_id":70,"site_id":7},155382,1787910863,{"code":4,"msg":73,"data":74},"success",[75,80,84,88,92,96,99,103,107,111,115],{"id":76,"doc_module":4,"doc_module_name":25,"category_name":77,"show_sort_weight":78,"slug":79},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":81,"doc_module":4,"doc_module_name":25,"category_name":82,"show_sort_weight":78,"slug":83},48,"Cerita & Novel","story-novel",{"id":85,"doc_module":4,"doc_module_name":25,"category_name":86,"show_sort_weight":78,"slug":87},56,"Gaya Hidup","lifestyle",{"id":89,"doc_module":4,"doc_module_name":25,"category_name":90,"show_sort_weight":78,"slug":91},51,"Komik","comic",{"id":93,"doc_module":4,"doc_module_name":25,"category_name":94,"show_sort_weight":78,"slug":95},53,"Layanan Kesehatan","healthcare",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":78,"slug":98},54,"research-report",{"id":100,"doc_module":4,"doc_module_name":25,"category_name":101,"show_sort_weight":78,"slug":102},49,"Sastra","literature",{"id":104,"doc_module":4,"doc_module_name":25,"category_name":105,"show_sort_weight":78,"slug":106},52,"Teknologi","technology",{"id":108,"doc_module":4,"doc_module_name":25,"category_name":109,"show_sort_weight":78,"slug":110},50,"Ujian","exam",{"id":112,"doc_module":4,"doc_module_name":25,"category_name":113,"show_sort_weight":78,"slug":114},57,"Umum","general",{"id":116,"doc_module":4,"doc_module_name":25,"category_name":117,"show_sort_weight":4,"slug":118},181,"Formulir","formulir",{"code":4,"msg":73,"data":120},{"doc_id":70,"user_id":121,"nickname":42,"user_avatar":122,"doc_module":4,"category_id":97,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":123,"file_id":124,"file_url":125,"file_type":126,"file_size":127,"view_count":33,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":128,"language":129,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":130,"faqs":131,"seo_title":132,"seo_description":12,"update_tm":71,"read_time":133},24189269381491,"https://ap-avatar.wpscdn.com/avatar/160000cf11732dd8392?x-image-process=image/resize,m_fixed,w_180,h_180&k=1788146458752108895","ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia  \nVol. 10 No. 01 Maret 2024  \n[publikasi.dinus.ac.id/index.php/andharupa](publikasi.dinus.ac.id/index.php/andharupa)  \nMETAFORA VISUAL IKLAN SUSU ULTRA MILK X ITZYUNTUK GENERASI MUDA  \nChairini Aisyah1*, Handriyotopo2  \n1, 2Program Studi Seni Program Magister, Institut Seni Indonesia Surakarta, Indonesia  \n*corresponding author email: [chairiniaisyah09@gmail.com](chairiniaisyah09@gmail.com1)[1](chairiniaisyah09@gmail.com1)  \nAbstrak  \nIdol Korea Selatan dalam beberapa dekade terakhir menjadi trend di kalangan generasi muda khususnya di Indonesia sebagai kiblat dalam fashion dan kegiatan beraktivitas. Penggunaan idol korea sebagai duta merek tidak luput menjadi perhatian untuk menjadikan sebagai promosipada iklan, terutama pada iklan di media televisi maupun media YouTube. Penelitian ini menarik perhatian terhadap pentingnya teks media umum dalam mengevaluasi aspek verbal dan visual terhadap iklan yang memanfaatkan idol Korea Selatan dalam mempromosikan korespondensi di Indonesia. Dalam iklan visual susu Ultra Milk X ITZY, generasi muda digambarkan memilikikekuatan keberanian, kecerdasan, rasa cinta, keunikan, dan kekuatan dalam citra perempuan di setiap varian rasa susu Ultra Milk. Promosi ini juga dimaksudkan dalam rangka merayakan ulangtahun susu Ultra Milk ke-50. Penelitian ini menggunakan metode penelitian kualitatif dalam menemukan data-data yang dilakukan secara analisis deskriptif. Telaah data dalam penelitian ini menggunakan metode Apropriasi Minus One dengan memisahkan komponen pembentukiklan seperti visual, audio atau musik, dan teks. Temuan penelitian ini adalah menjelaskan makna interpretasi dari pesan metafora iklan dengan hastag don’t stop your move yang dikampanyekan susu Ultra Milk berkolaborasi dengan idol Korean Pop ITZY sebagai duta merekpada tahun 2022 untuk mendorong generasi muda di Indonesia untuk terus aktif bergerak.  \nKata Kunci: Apropriasi Minus One, iklan, metafora visual, Susu Ultra Milk X Itzy  \nAbstract  \nIn the last few decades, South Korean idols have become a trend among the younger generation, especially in Indonesia, serving as a reference for fashion and daily activities. The use of Korean idols as brand ambassadors has garnered attention, particularly iin advertisements on television and YouTube. This research highlights the importance of analyzing public media texts to assess the verbal and visual aspects of advertisement that leverage South Korean idols to promote correspondence in Indonesia. In the visual advertisement for Ultra Milk X ITZY, the younger generation is portrayed as having the strengths of courage, intelligence, love, uniqueness, and power in the image of women for each variant of Ultra Milk. This promotion is also intended to celebrate the 50th anniversary of Ultra Milk. The research employs as qualitative research method to gather data, conducting descriptive analysis through the Minus One Appropriation method, which separates the components of the advertisement such as visual, audio or music, and text. The findings of this research explain the interpretative meaning of thee metaphorical messege in the advertisement with the hastag don’t stop your move, which was campaigned by Ultra Milk in collaboration with the K-Pop idol group ITZY as brand ambassadors in 2022. The aim is to encourage the younger generation in Indonesia to stay active and keep moving.  \nKeywords: advertising, Minus One Appropriation, Ultra Milk X Itzy Milk, visual metaphor  \n19  \nAvailable online at:  \n[bit.do/andharupa](bit.do/andharupa)  \n31 March 2024  \nReceived: 16 June 2023  \nRevised: 07 December 2023  \nAccepted:14 March 2024  \n1. PENDAHULUAN  \nPerkembangan iklan sebagai salah satu bentuk promosi bukanlah hal yang baru. Sebuah perusahaan dapat berlomba-lomba mempromosikan produk atau jasanya untuk menarik pelanggan karena banyaknya produk atau jasa yang ditawarkan, baik dari kalangan dewasa, remaja, maupun anak- anak sebagai pelanggan. Persa","cbCaibvvrvOSOEgM","https://ap.wps.com/l/cbCaibvvrvOSOEgM","pdf",715969,18,"Indonesian","# PENDAHULUAN\n## Perkembangan iklan dan media promosi\n## Iklan Ultra Milk di YouTube\n## Konsep komunikasi dan media massa","[{\"question\":\"Metode apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian menggunakan metode kualitatif dengan analisis deskriptif serta pendekatan Apropriasi Minus One yang memisahkan komponen iklan seperti visual, audio/musik, dan teks.\"}]","ANDHARUPA - Metafora Visual Iklan Susu Ultra Milk X ITZY untuk Generasi Muda | PDF",28]