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Studi dilakukan di Kecamatan Buer, Kabupaten Sumbawa, dengan 100 responden yang terdiri dari konsumen dan produsen. Hasil menunjukkan kebutuhan pelanggan teratas terkait ketersediaan di pasaran, daya tarik kemasan, desain yang memberi informasi, serta rasa yang memberi manfaat kesehatan. Atribut teknis berpengaruh kuat meliputi pengemasan alumunium foil dan pelabelan menarik, dengan Raw Weight tertinggi pada ketersediaan produk agar UMKM dapat berproduksi berkelanjutan.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/analysis-of-true-customer-needs-of-raja-product-using-kano-model-and-quality-function-deployment-in-tiu-ramata-umkm-in-sumbawa-regency/228116/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/analysis-of-true-customer-needs-of-raja-product-using-kano-model-and-quality-function-deployment-in-tiu-ramata-umkm-in-sumbawa-regency/228116.png","ImageObject",300,407,{"name":89,"@type":90},"Đào","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-02","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian tentang produk UMKM Tiu Ramata merek Raja?","Question",{"text":110,"@type":111},"Penelitian bertujuan menganalisis true customer needs dari atribut produk merek Raja dan meningkatkan kinerja produk merek Raja.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode apa yang digunakan untuk menganalisis true customer needs?",{"text":115,"@type":111},"Penelitian mengintegrasikan model Kano dan Quality Function Deployment (QFD).",{"name":117,"@type":108,"acceptedAnswer":118},"Atribut teknis apa yang paling berpengaruh terhadap kinerja kualitas produk?",{"text":119,"@type":111},"Atribut teknis yang sangat berpengaruh adalah pengemasan menggunakan aluminium foil dan pelabelan yang menarik.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},228116,1789021134,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},1374402968488,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Analisis True Customer Needs Produk Raja Menggunakan Model Kano Dan Quality Function Deployment PadaUmkm Tiu RamataDi Kabupaten Sumbawa  \nRahmawati1, Amrussalam2  \n1,2 Program Studi Teknik Industri, Fakultas Teknik, Universitas Cordova  \nJl. Pondok Pesantren No. 112, Taliwang, Nusa Tenggara Barat  \nEmail: [rahmawati.nur3476@gmail.com](rahmawati.nur3476@gmail.com) , [amrussalam@gmail.com](amrussalam@gmail.com)  \nABSTRAK  \nProduk UMKM Tiu Ramata adalah minuman fungsional merek Raja sejak tahun 2020, dibuat dari ekstrak jahe dan kayu secang yang manfaatnya sangat banyak untuk kesehatan. Permasalahan yang dihadapi UMKM Tiu Ramata terkait teknologi, dan proses produksi serta manajemen keuangan. Tujuan dari penelitian ini adalah 1. Untuk menganalisis true customer needs dari atribut-atribut produk merek Raja, 2. Untuk meningkatkan kinerjaproduk merek Raja. Penelitian ini mengintegrasikan model Kano dan Quality Function Deployment (QFD) Penelitian dilakukan di Kecamatan Buer Kabupaten Sumbawa dan responden penelitian sebanyak 100 responden yang terdiri dari konsumen dan produsen produk merek Raja. Hasil penelitian menyatakan true customer needs berturut-turut dari tingkat pertama; produk Raja cukup tersedia di pasaran (4,12), kemasan produk Raja menarik (3,85), desain produk Raja memberikan informasi yang dibutuhkan (3,85), rasa produk Raja memberi manfaatpada tubuh (3,79), kemasan produk raja tercantum masa kadaluarsanya (2,97), desain dan kemasan produk sudahmenarik (2,97) . Hubungan tingkat kepentingan dan kepuasan konsumen dengan karakteristik respon teknis menunjukkan bahwa atribut pengemasan menggunakan alumunium foil (73,63) dan pelabelan menarik (56,32) merupakan dua atribut teknis yang sangat berpengaruh meningkatkan kinerja kualitas produk. Sedang nilai Raw Weight tertinggi (4,94) pada atribut produk Raja cukup tersedia di pasaran sehingga UMKM Tiu Ramata harusselalu berproduksi secara terus menerus.  \nKata kunci: : True customer needs, Kano, Quality Function Deployment, Raja, Important to Customer, Tiu Ramata  \nABSTRACT  \nThe UMKM Tiu Ramata product is a functional drinking with the Raja’s brand since 2020. It made from ginger extractsand sepang (secang wood) that has alot of great benefitsfor health. The problemsfaced by UMKM Tiu Ramataare related to technology, the processes of production and also financial management. The purpose of the research are; 1. To analyze true customers needs from attributes of the Raja’s brand, 2. To improve the performance of the Raja’s product. This research integrated of Kano model and Quality Function Deployment (QFD). The research was conducted at Buer District, Sumbawa Regency and the research respondents were 100 people The UMKM Tiu Ramata product is a functional drinking with the Raja’s brand since 2020. It made from ginger extracts and sepang (secang wood) that has a lot of great benefits for health. The problems faced by UMKM Tiu Ramata are related to technology, the processes of production and also financial management. The purpose of the research are; 1. To analyze true customers needsfrom attributes of the Raja’s brand, 2. To improve the performance of the Raja’s product. This research integrated of Kano model and Quality Function Deployment (QFD). The research was conducted at Buer District, Sumbawa Regency and the research respondents were 100 people of the Raja’s brand include consumers and producers. The result of this research stated that true customer needs were successively from the first level; Raja’s products are quite available in the market (4.12), Raja’s product is attractive (3.85), Raja’sproduct design provides needed information (3.85), the taste of Raja’s product gave benefit to our body (3.79), the packaging product showed the expired date (2.97), the product’s design andpackaging was attractive (2.97). The relationship between importance level and customer’s satisfaction with the characteristics of technical response showed that the attributes of packaging by usi","cbCaijirnJlMyLQR","https://ap.wps.com/l/cbCaijirnJlMyLQR","pdf",397682,11,"Indonesian","# Abstrak\n# Pendahuluan","[{\"question\":\"Apa tujuan penelitian tentang produk UMKM Tiu Ramata merek Raja?\",\"answer\":\"Penelitian bertujuan menganalisis true customer needs dari atribut produk merek Raja dan meningkatkan kinerja produk merek Raja.\"},{\"question\":\"Metode apa yang digunakan untuk menganalisis true customer needs?\",\"answer\":\"Penelitian mengintegrasikan model Kano dan Quality Function Deployment (QFD).\"},{\"question\":\"Atribut teknis apa yang paling berpengaruh terhadap kinerja kualitas produk?\",\"answer\":\"Atribut teknis yang sangat berpengaruh adalah pengemasan menggunakan aluminium foil dan pelabelan yang menarik.\"}]","Analisis True Customer Needs Produk Raja Menggunakan Model Kano Dan Quality Function Deployment Pada UMKM Tiu Ramata Di Kabupaten Sumbawa | PDF",17]