[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-id-113":3,"doc-seo-231712-113":53,"doc-detail-231712-id":128},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37,41,45,49],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},55,"Document","Agama & Spiritualitas",60,"religion-spirituality",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":11,"slug":16},48,"Cerita & Novel","story-novel",{"id":18,"doc_module":4,"doc_module_name":9,"category_name":19,"show_sort_weight":11,"slug":20},56,"Gaya Hidup","lifestyle",{"id":22,"doc_module":4,"doc_module_name":9,"category_name":23,"show_sort_weight":11,"slug":24},51,"Komik","comic",{"id":26,"doc_module":4,"doc_module_name":9,"category_name":27,"show_sort_weight":11,"slug":28},53,"Layanan Kesehatan","healthcare",{"id":30,"doc_module":4,"doc_module_name":9,"category_name":31,"show_sort_weight":11,"slug":32},54,"Penelitian & Laporan","research-report",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":11,"slug":36},49,"Sastra","literature",{"id":38,"doc_module":4,"doc_module_name":9,"category_name":39,"show_sort_weight":11,"slug":40},52,"Teknologi","technology",{"id":42,"doc_module":4,"doc_module_name":9,"category_name":43,"show_sort_weight":11,"slug":44},50,"Ujian","exam",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":47,"show_sort_weight":11,"slug":48},57,"Umum","general",{"id":50,"doc_module":4,"doc_module_name":9,"category_name":51,"show_sort_weight":4,"slug":52},181,"Formulir","formulir",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":121,"head_meta":123,"extra_data":125,"updated_unix":127},113,"id","analysis-of-factors-influencing-shopee-usage-as-an-e-commerce-application-among-students","Analisis Faktor yang Memengaruhi Penggunaan Shopee sebagai Aplikasi E-Commerce pada Mahasiswa","","Perkembangan teknologi ekonomi digital mendorong pergeseran transaksi konvensional menjadi berbasis elektronik di Indonesia, dengan Shopee sebagai platform e-commerce yang paling populer di kalangan mahasiswa. Penelitian ini menganalisis pengaruh faktor Technology Acceptance Model (TAM) terhadap penggunaan nyata secara berkelanjutan aplikasi Shopee pada mahasiswa aktif di wilayah Jabodetabek. Metode kuantitatif kausal dengan survei memakai kuesioner daring skala Likert 1–6 terhadap 200 responden dari lima PTN melalui purposive sampling. Data dianalisis menggunakan SEM berbasis CFA dan pengujian mediasi Sobel. Hasil menunjukkan seluruh hipotesis diterima dengan pengaruh positif dan signifikan, serta perceived ease of use sebagai pendorong utama peningkatan perceived usefulness, attitude, dan behavioral intention, yang turut memediasi menuju penggunaan rutin Shopee.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/analysis-of-factors-influencing-shopee-usage-as-an-e-commerce-application-among-students/231712/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/analysis-of-factors-influencing-shopee-usage-as-an-e-commerce-application-among-students/231712.png","ImageObject",300,407,{"name":89,"@type":90},"Gloria","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-30","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Penelitian ini bertujuan menganalisis faktor apa terkait Shopee?","Question",{"text":110,"@type":111},"Penelitian bertujuan menganalisis pengaruh faktor-faktor dalam Technology Acceptance Model (TAM) terhadap penggunaan nyata secara berkelanjutan (actual usage) aplikasi Shopee pada mahasiswa aktif di Jabodetabek.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Bagaimana metode pengumpulan dan analisis data yang digunakan?",{"text":115,"@type":111},"Data dikumpulkan melalui kuesioner daring skala Likert 1–6 kepada 200 responden mahasiswa aktif dari lima PTN di Jabodetabek dengan purposive sampling. Analisis dilakukan menggunakan SEM yang dioperasikan melalui Confirmatory Factor Analysis (CFA), serta pengujian mediasi menggunakan uji Sobel.",{"name":117,"@type":108,"acceptedAnswer":118},"Faktor TAM apa yang terbukti menjadi pendorong utama dalam penelitian?",{"text":119,"@type":111},"Perceived ease of use terbukti sebagai stimulan utama yang meningkatkan perceived usefulness, attitude toward using, dan behavioral intention mahasiswa.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},231712,1789066715,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},2336474459895,"https://ap-avatar.wpscdn.com/avatar/22000baeef7a5ed0655?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786071322749376916","eISSN 3089-8374 & pISSN 3090-1022  \nVol. 2, No. 3, Tahun 2026  \n[doi.org/10.63822/whesyp25](doi.org/10.63822/whesyp25)  \n[Hal. 6928-6947](Hal. 6928-6947)  \nBeranda Jurnal [https://indojurnal.com/index.php/ekopedia](https://indojurnal.com/index.php/ekopedia)  \nEko pedia: Ju rnal Ilmiah Ekonomi  \nAnalisis Faktor yang Memengaruhi Penggunaan Shopee sebagai AplikasiE-Commerce pada Mahasiswa  \nKinanty Ajeng Sulistiawati1*, Osly Usman2, Ayatulloh Michael Musyaffi3  \nPendidikan Bisnis, Fakultas Ekonomi dan Bisnis, Universitas Negeri Jakarta, Jakarta, Indonesia 1,2,3  \n*[Email Korespodensi:](Email Korespodensi: kinantyajengsulistiawati_1707619011@mhs.unj.ac.id)[ ](Email Korespodensi: kinantyajengsulistiawati_1707619011@mhs.unj.ac.id)[kinantyajengsulistiawati_1707619011@mhs.unj.ac.id](Email Korespodensi: kinantyajengsulistiawati_1707619011@mhs.unj.ac.id)  \nDiterima: 04-08-2026 | Disetujui: 10-08-2026 | Diterbitkan: 12-08-2026  \nABSTRACT  \nThe development of digital economic technology has triggered a shift from conventional to electronic-based transaction patterns in Indonesia, with Shopee dominating as the most popular e-commerce platform among students. This study aims to analyze the influence of Technology Acceptance Model (TAM) factors on the sustained actual usage of the Shopee application among active students in the Greater Jakarta (Jabodetabek) area. A quantitative causal approach with a survey method was employed, using an online questionnaire based on a 1–6 Likert scale distributed to 200 active student respondents from five State Universities (PTN) in Jabodetabek through purposive sampling. The primary data were analyzed using Structural Equation Modeling (SEM) operated through Confirmatory Factor Analysis (CFA), along with mediation testing using the Sobel test. The empirical results reveal that all twelve proposed hypotheses were accepted, showing positive and significant effects. Perceived ease of use proved to be the key driver in enhancing perceived usefulness, attitude toward use, and behavioral intention among students. Furthermore, attitude and behavioral intention were found to serve as effective mediating variables, transforming psychological motivation into actual, routine use of the Shopee application in daily activities. These findings are expected to contribute theoretically to the TAM model and offer practical recommendations for marketing strategies in the digital retail industry.  \nKeywords: Technology Acceptance Model (TAM); Shopee; Students; Actual Usage  \nABSTRAK  \nPerkembangan teknologi ekonomi digital mendorong pergeseran pola transaksi konvensional menjadi berbasis elektronik di Indonesia, dengan Shopee sebagai platform e-commerce terpopuler di kalangan mahasiswa. Penelitian ini bertujuan menganalisis pengaruh faktor-faktor dalam Technology Acceptance Model (TAM) terhadap penggunaan nyata secara berkelanjutan (actual usage) aplikasi Shopee pada mahasiswa aktif di wilayah Jabodetabek. Metode yang digunakan adalah pendekatan kuantitatif kausalitas melalui survei, dengan data dikumpulkan menggunakan kuesioner daring berskala Likert 1–6 kepada 200 responden mahasiswa aktif dari lima Perguruan Tinggi Negeri (PTN) di Jabodetabek melalui teknik purposive sampling. Data primer dianalisis menggunakan Structural Equation Modeling (SEM) yang dioperasikan melalui Confirmatory Factor Analysis (CFA), serta pengujian efek mediasi menggunakan uji Sobel. Hasil analisis menunjukkan bahwa seluruh dua belas  \n6928  \neISSN 3089-8374 & pISSN 3090-1022  \nhipotesis penelitian diterima dengan pengaruh positif dan signifikan. Persepsi kemudahan penggunaan (perceived ease of use) terbukti menjadi stimulan utama peningkatan persepsi manfaat (perceived usefulness), sikap (attitude toward using), dan niat perilaku (behavioral intention) mahasiswa. Selain itu, sikap dan niat perilaku terbuktiberperan efektif sebagai variabel mediasi yang mentransformasikan motivasi psikologis menjadi penggunaan nyata Shopee secara rutin. Penelitian i","cbCainvFHplM932d","https://ap.wps.com/l/cbCainvFHplM932d","pdf",1180172,20,"Indonesian","# Pendahuluan\n## Konteks pergeseran transaksi ke e-commerce\n## Peran aplikasi mobile shopping dan kebutuhan konsumen\n## Manfaat platform e-commerce bagi penjual","[{\"question\":\"Penelitian ini bertujuan menganalisis faktor apa terkait Shopee?\",\"answer\":\"Penelitian bertujuan menganalisis pengaruh faktor-faktor dalam Technology Acceptance Model (TAM) terhadap penggunaan nyata secara berkelanjutan (actual usage) aplikasi Shopee pada mahasiswa aktif di Jabodetabek.\"},{\"question\":\"Bagaimana metode pengumpulan dan analisis data yang digunakan?\",\"answer\":\"Data dikumpulkan melalui kuesioner daring skala Likert 1–6 kepada 200 responden mahasiswa aktif dari lima PTN di Jabodetabek dengan purposive sampling. Analisis dilakukan menggunakan SEM yang dioperasikan melalui Confirmatory Factor Analysis (CFA), serta pengujian mediasi menggunakan uji Sobel.\"},{\"question\":\"Faktor TAM apa yang terbukti menjadi pendorong utama dalam penelitian?\",\"answer\":\"Perceived ease of use terbukti sebagai stimulan utama yang meningkatkan perceived usefulness, attitude toward using, dan behavioral intention mahasiswa.\"}]","Analisis Faktor yang Memengaruhi Penggunaan Shopee sebagai Aplikasi E-Commerce pada Mahasiswa | PDF",31]