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Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif dan subjek penelitian kepala sekolah, guru, tenaga kependidikan, serta orang tua melalui purposive sampling. Data dikumpulkan lewat wawancara, observasi, dan dokumentasi, dianalisis dengan model interaktif Miles, Huberman, dan Saldaña, serta diuji melalui triangulasi sumber dan teknik. Temuan menunjukkan pendekatan komunitas, penguatan program unggulan, penerapan bauran 7P, pemanfaatan media sosial, dan promosi word of mouth. Branding sekolah dibangun melalui identitas Islam terpadu, program tahfizh, penguatan bahasa Inggris, pembentukan karakter, peningkatan kualitas layanan, dan profesionalisme guru yang memperkuat citra, kepercayaan, loyalitas orang tua, serta daya saing sekolah.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/analysis-of-educational-marketing-strategy-based-on-school-branding-in-increasing-new-student-enrollment-at-sd-it-al-azhar-lebong/199688/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/analysis-of-educational-marketing-strategy-based-on-school-branding-in-increasing-new-student-enrollment-at-sd-it-al-azhar-lebong/199688.png","ImageObject",300,407,{"name":89,"@type":90},"Putri","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-08","2026-09-04",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",7,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Bagaimana pendekatan penelitian ini dilakukan untuk menganalisis school branding?","Question",{"text":110,"@type":111},"Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, lalu dianalisis dengan model interaktif Miles, Huberman, dan Saldaña serta diuji dengan triangulasi sumber dan teknik.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Strategi pemasaran apa saja yang diterapkan di SD IT Al Azhar Lebong?",{"text":115,"@type":111},"Strategi pemasaran menggunakan pendekatan berorientasi kebutuhan masyarakat melalui penguatan program unggulan, penerapan bauran pemasaran 7P, pemanfaatan media sosial, serta promosi word of mouth.",{"name":117,"@type":108,"acceptedAnswer":118},"Bagaimana school branding memengaruhi peningkatan peserta didik baru?",{"text":119,"@type":111},"Penerapan school branding melalui identitas sekolah Islam terpadu, program tahfizh, penguatan bahasa Inggris, pembentukan karakter Islami, kualitas layanan, dan profesionalisme guru membangun citra positif serta meningkatkan kepercayaan publik dan loyalitas orang tua, yang berdampak pada kenaikan jumlah peserta didik baru.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},199688,1788506731,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},962085571259,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","ANALISIS STRATEGI PEMASARAN PENDIDIKAN BERBASIS SCHOOL BRANDING DALAM PENINGKATAN JUMLAH PESERTADIDIK BARU DI SD IT AL AZHAR LEBONG  \nWita Anggriani 1 , Lukman Asha2 , Sumarto3  \nProgram Studi Manajemen Pendidikan Islam Pascasarjana, Institut Agama Islam Negeri (IAIN) Curup, Indonesia  \n[1](1 witaanggriani.mhs24@iaincurup.ac.id)[ ](1 witaanggriani.mhs24@iaincurup.ac.id)[witaanggriani.mhs24@iaincurup.ac.id](1 witaanggriani.mhs24@iaincurup.ac.id), [2](2 asha.lukman@gmail.com)[ asha.lukman@gmail.com](2 asha.lukman@gmail.com), [3](3 sumarto.pasca@iaincurup.ac.id)[ sumarto.pasca@iaincurup.ac.id](3 sumarto.pasca@iaincurup.ac.id)  \nABSTRACT  \nThis study aims to analyze school branding-based educational marketing strategies in increasing new student enrollment at SD ITAl Azhar Lebong. The study employed a qualitative approach using a descriptive research design. The research participants included the principal, teachers, educational staff, and parents of students, who were selected through purposive sampling. Data were collected through interviews, observations, and document analysis, and subsequently analyzed using the interactive model of Miles, Huberman, and Saldaña, which consists of data condensation, data display, and conclusion drawing. The trustworthiness of the data was ensured through source and technique triangulation. The findings indicate that the educational marketing strategy implemented at SD IT Al Azhar Lebong adopts a community-oriented approach by strengthening flagship programs, applying the 7P marketing mix, utilizing social media, and promoting the school through word-of-mouth marketing. The school's branding strategy has been developed by reinforcing its identity as an integrated Islamic school, implementing a tahfizh (Qur'an memorization) program, strengthening English language instruction, fostering Islamic character, improving service quality, and enhancing teacher professionalism. These efforts have successfully established a positive school image and increased public trust. The implemented strategies have significantly contributed to increasing new student enrollment, strengthening parental loyalty, and enhancing the school's competitiveness amid the growing competition among educational institutions. The study concludes that school branding-based educational marketing is an effective approach for improving school reputation, public trust, and new student enrollment. However, further enhancement of digital marketing strategies and data-driven evaluation is needed to support the school's sustainable development.  \nKeywords: Educational Marketing Strategy; School Branding; New Student Enrollment; Marketing Mix; Integrated Islamic School.  \nABSTRAK  \nPenelitian ini bertujuan untuk menganalisis strategi pemasaran pendidikan berbasis school branding dalam meningkatkan jumlah peserta didik baru di SD IT Al Azhar Lebong. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Subjek penelitian meliputi kepala sekolah, guru, tenaga kependidikan, serta orang tua peserta didik yang dipilih secara purposive. Data dikumpulkanmelalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputikondensasi data, penyajian data, serta penarikan kesimpulan, sedangkan keabsahan data diuji melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi pemasaran pendidikan di SD IT Al Azhar Lebong telah menerapkan pendekatan yang berorientasi pada kebutuhan masyarakat melalui penguatan program unggulan, penerapan bauran pemasaran (7P), pemanfaatan media sosial, serta promosi dari mulut ke mulut (word of mouth) . Penerapan school branding dibangun melalui penguatan identitas sekolah Islam terpadu, program tahfizh Al-Qur'an, penguatan bahasa Inggris, pembentukan karakter Islami, kualitas layanan, dan profesionalisme guru sehingga berhasil membangun citra positif sertameningkatkan kepercayaan masyarakat. Strategi ters","cbCainENM8HKnagX","https://ap.wps.com/l/cbCainENM8HKnagX","pdf",156454,15,"Indonesian","# A. Pendahuluan\n## Latar belakang pendidikan dan persaingan\n## Paradigma pengelolaan sekolah swasta dan penerimaan peserta didik baru","[{\"question\":\"Bagaimana pendekatan penelitian ini dilakukan untuk menganalisis school branding?\",\"answer\":\"Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, lalu dianalisis dengan model interaktif Miles, Huberman, dan Saldaña serta diuji dengan triangulasi sumber dan teknik.\"},{\"question\":\"Strategi pemasaran apa saja yang diterapkan di SD IT Al Azhar Lebong?\",\"answer\":\"Strategi pemasaran menggunakan pendekatan berorientasi kebutuhan masyarakat melalui penguatan program unggulan, penerapan bauran pemasaran 7P, pemanfaatan media sosial, serta promosi word of mouth.\"},{\"question\":\"Bagaimana school branding memengaruhi peningkatan peserta didik baru?\",\"answer\":\"Penerapan school branding melalui identitas sekolah Islam terpadu, program tahfizh, penguatan bahasa Inggris, pembentukan karakter Islami, kualitas layanan, dan profesionalisme guru membangun citra positif serta meningkatkan kepercayaan publik dan loyalitas orang tua, yang berdampak pada kenaikan jumlah peserta didik baru.\"}]","ANALISIS STRATEGI PEMASARAN PENDIDIKAN BERBASIS SCHOOL BRANDING DALAM PENINGKATAN JUMLAH PESERTA DIDIK BARU DI SD IT AL AZHAR LEBONG | PDF",23]