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STRATEGI PEMASARAN INSTITUT AGAMA ISLAM MA'ARIF NU (IAIMNU) METRO LAMPUNG  \nANALYSIS OF MARKETING STRATEGIES OF ISLAMIC INSTITUTE MA'ARIF NU (IAIMNU) METRO LAMPUNG  \nAdi Susanto1, Endah Yuliani2  \n1 Deputi Bidang Pemberantasan, Badan Narkotika Nasinal  \n2Magister Matematika, FMIPA, Universitas Lampung  \n[1](1adi.susanto@bnn.go.id)[adi.susanto@bnn.go.id](1adi.susanto@bnn.go.id), [2](2Indarnuryati@gmail.com)[Indarnuryati@gmail.com](2Indarnuryati@gmail.com)  \nABSTRAK  \nProvinsi Lampung memiliki banyak perguruan tinggi swastaberkualitas yang terakreditasi oleh BAN-PT. Banyaknya PTN yang hadir di provinsi lampung, tidak serta merta membuat PTS sepi peminat, banyak PTS tetap eksis dan bahkan mampu bersaing dipasar pendidikan tinggi. Ini terjadi karna inovasi dan pemasaran yang tepat sasaran. Terbatasnya kursi di PTN sertafaktor-faktor lain, membuat banyak masyarakat lampung dan sekitarnya memilih melanjutkan studi di sejumlah perguruan tinggi swasta di provinsi lampung. Banyaknya opsi strategi penasaran memberikan banyak pilihan kepada perguruan tinggi swasta di lampung untuk mengembangkan institusinya dari segijumlah mahasiswa, baik dalam skala kecil maupun skala besar, termasuk IAIMNU Metro Lampung. Penelitian ini menggunakan metode kualitatif dengan narasi deskriptif, objek penelitian adalah IAIMNU Metro Lampung dan mahasiswa dari kampus tersebut. Hasil penelitian menunjukan IAIMNU Metro Lampung tidak dipandang sebagai kelas atas, yang cenderung mahal dan mewah, dan tidak pula dianggap kelas bawah, yang yang terkesan tidak bermutu, serta demografi responden sangat berpengaruh padakeesuaian strategi pemasaran yang digunakan, kampus dengan biaya terjangkau / low cost menjadi strategi pemasaran utama, biaya dan sistem pendidikan adalah proxy untuk model promosi word of mouth, serta ditunjang dengan memaksimalkan sistem teknologi.  \nKata kunci: Strategi Pemasaran, IAMNU Metro Lampung, PTS.  \nABSTRACT  \nLampung Province has many quality private universities accredited by BAN-PT. The number of state universities that are present in the province of Lampung does not necessarily make PTS deserted, many private universities still exist and are even able to compete in the higher education market. This happens because of innovation and targeted marketing. The limited number of seats in state universities and other factors have made many people in Lampung and its surroundings choose to continue their studies at a number of private universities in the province of Lampung. The many choices of curious strategies provide many choices for private universities in Lampung to develop their institutions in terms of the number of students, both on a small and large scale, including IAIMNU Metro Lampung. This study uses a qualitative method with descriptive narrative, the object of research is IAIMNU Metro Lampung and students from the campus. The results show that IAIMNU Metro Lampung is not seen as upperclass, which tends to be expensive and luxurious, nor is it considered lower class, which seems not of quality, and the demographics of the respondents greatly affect the suitability of the marketing strategy used, affordable campus / low cost being the main marketing strategy, costs  \nand the education system are proxies for the word of mouth promotion model, and are supported by maximizing the technology system.  \nKeywords: Marketing Strategy, IAMNU Metro Lampung, Private College.  \nPENDAHULUAN  \nProvinsi Lampung memiliki banyak perguruan tinggi swasta berkualitas yang terakreditasi oleh BAN-PT. Banyaknya PTN yang hadir di provinsi lampung, tidak sertamerta membuat PTS sepi peminat, banyak PTS tetap eksis dan bahkan mampu bersaing dipasar pendidikan tinggi. Ini terjadi karna inovasi dan pemasaran yang tepat sasaran. Terbatasnya kursi di PTN serta faktor-faktor lain, membuat banyak masyarakat lampung dansekitarnya memilih melanjutkan studi di sejumlah perguruan tinggi swasta di provinsi lampung. Dianatarnya adalah Univeristas Bandar Lampung (","cbCain7jEFSedBng","https://ap.wps.com/l/cbCain7jEFSedBng","pdf",160695,9,"Indonesian","# PENDAHULUAN\n## Latar belakang persaingan perguruan tinggi swasta\n## Konsep strategi pemasaran dalam lembaga pendidikan","[{\"question\":\"Penelitian ini membahas apa secara utama?\",\"answer\":\"Penelitian membahas analisis strategi pemasaran IAIMNU Metro Lampung serta bagaimana strategi tersebut menyesuaikan kondisi dan kebutuhan responden.\"},{\"question\":\"Mengapa strategi pemasaran penting bagi lembaga pendidikan menurut dokumen?\",\"answer\":\"Dokumen menyatakan lembaga pendidikan memiliki dimensi bisnis berupa jasa, sehingga pemasaran diperlukan agar tujuan organisasi dapat dicapai.\"},{\"question\":\"Apa hasil utama terkait posisi citra IAIMNU Metro Lampung?\",\"answer\":\"IAIMNU Metro Lampung tidak dipandang sebagai kelas atas yang mahal dan mewah, serta tidak pula dianggap kelas bawah yang tidak bermutu.\"}]","ANALISIS STRATEGI PEMASARAN INSTITUT AGAMA ISLAM MA'ARIF NU (IAIMNU) METRO LAMPUNG | PDF",14]