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Penelitian ini bertujuan memperoleh informasi mendalam dan menyeluruh mengenai strategi PPDB di SMA 1 Perguruan Cikini. Pendekatan kualitatif digunakan dengan metode wawancara mendalam. Hasil menunjukkan strategi berbasis analisis SWOT untuk menyesuaikan kondisi pandemi. Pemanfaatan lahan sekolah dan kerja sama dalam program vaksinasi menjadi kunci promosi PPDB, ditunjukkan oleh peningkatan jumlah penerimaan hingga dua kali selama tiga tahun terakhir.",{"@graph":63,"@context":124},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/admission-strategy-for-new-students-during-the-covid-19-pandemic-study-at-sma-1-perguruan-cikini/199642/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/admission-strategy-for-new-students-during-the-covid-19-pandemic-study-at-sma-1-perguruan-cikini/199642.png","ImageObject",300,407,{"name":89,"@type":90},"Eliana","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-04","2026-09-04",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116,120],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian ini?","Question",{"text":110,"@type":111},"Penelitian bertujuan memperoleh informasi mendalam dan menyeluruh mengenai strategi penerimaan peserta didik baru yang dilakukan di SMA 1 Perguruan Cikini.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode apa yang digunakan dalam penelitian?",{"text":115,"@type":111},"Penelitian menggunakan pendekatan kualitatif dengan metode wawancara mendalam.",{"name":117,"@type":108,"acceptedAnswer":118},"Bagaimana strategi PPDB disusun saat pandemi?",{"text":119,"@type":111},"Strategi disusun dengan analisis SWOT untuk menghasilkan strategi yang tepat sesuai kondisi pandemi.",{"name":121,"@type":108,"acceptedAnswer":122},"Apa kunci keberhasilan promosi penerimaan peserta didik baru?",{"text":123,"@type":111},"Pemanfaatan luas lahan sekolah dan kerja sama dalam program vaksinasi menjadi kunci kesuksesan promosi PPDB.","https://schema.org",{"og:url":79,"og:type":126,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":128,"canonical":79},"index,follow",{"doc_id":130,"site_id":56},199642,1788506594,{"code":4,"msg":5,"data":133},{"doc_id":130,"user_id":134,"nickname":89,"user_avatar":135,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":136,"file_id":137,"file_url":138,"file_type":139,"file_size":140,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":141,"language":142,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":143,"faqs":144,"seo_title":145,"seo_description":61,"update_tm":131,"read_time":146},4398048949847,"https://ap-avatar.wpscdn.com/avatar/400002536579ef2da7f?_k=1778318612642679267","Strategi Penerimaan Peserta Didik Barudi Masa Pandemi Covid-19  \nHafizh Jundu Muhammad, Zahruddin, Maftuhah  \nUniversitas Islam Negeri Syarif Hidayatullah Jakarta [hafizh.jund@gmail.com](hafizh.jund@gmail.com)  \n[zahruddin@uinjkt.ac.id](zahruddin@uinjkt.ac.id)  \n[maftuhah@uinjkt.ac.id](maftuhah@uinjkt.ac.id)  \nABSTRACT  \nThe current state of the COVID-19 pandemic which hampers the process of accepting new students, private schools are required to deploy innovative strategies so that private educational institutions can continue to exist to promote schools and attract parents. This study aims to obtain in-depth and comprehensive information related to the new student admissions strategy carried out at SMA 1 Perguruan Cikini. This research uses a qualitative approach with in-depth interview method. Based on the results of the interview, it was found that a strategy with a SWOT analysis was deployed to produce an appropriate strategy in accordance with pandemic conditions. Utilization of school land and cooperation in vaccination programs are the keys to successful promotion of new student admissions. A significant increase in the number of new student admissions over the last 3 years, even up to twice the number of admissions in the previous year. Even though 2020 and 2021 are quite difficult years to be able to promote schools because they are hampered by the pandemic that has hit the whole world, especially in Indonesia. Whereas other competitors, namely other private high schools in the south Jakarta area, in particular, there are more than 50 schools with an A accreditation score.  \nABSTRAK  \nKondisi pandemi COVID-19 seperti sekarang ini yang menghambat proses penerimaan peserta didik baru, sekolah swasta dituntut untuk mengerahkan strategi inovatifnya agar lembaga pendidikan swasta dapat terus eksis mempromosikan sekolah dan diminati orang tua. Penelitian ini bertujuan untuk mendapatkan informasi secara mendalam dan menyeluruh terkait strategi penerimaan peserta didik baru yang dilakukan di SMA 1 Perguruan Cikini. Penelitian ini menggunakan pendekatan kualitatif dengan metode indepth interview. Berdasarkan hasil wawancara didapatkanlah bahwa strategi dengan analisis SWOT dikerahkan untuk menghasilkan sebuah strategi yang tepat guna sesuaidengan kondisi pandemi. Pemanfaatan luas lahan sekolah dan kerjasama dalam program vaksinasi menjadi kunci kesuksesan promosi penerimaan peserta didik baru. Peningkatanyang cukup signifikan terkaitjumlah penerimaan peserta didik baru selama kurun waktu 3 tahun terakhir, bahkan hingga dua kali lipat jumlah penerimaan di tahun sebelumnya. Padahal tahun 2020 dan 2021 merupakan tahun yang cukup sulit untuk bisa melakukan promosi sekolah karena terhambat pandemi yang menimpa seluruh dunia khususnya di Indonesia. Padahal pesaing lainnya yakni SMA swasta lainnya yang ada di daerah Jakarta selatan khususnya terdapat lebih dari 50 sekolah dengan nilai akreditasi A.  \nKata kunci: Strategi, PPDB, Promosi  \nA. PENDAHULUAN  \nPendidikan menjadi pemegang peranan yang amat penting dalam peradaban di suatubangsa. Pendidikan berasal dari kata “mendidik”, yakni memelihara dan memberi latihanmengenai akhlak serta kecerdasan pikiran. Definisi ini mengarah pada sebuah perubahan baik yang mendasar dan menyeluruh bagi peserta didik Tidak hanya perubahan dari tidak tahumenjadi tahu tetapi lebih dari itu perubahan segala aspek hidup manusia yang lebih baik. Sebagaimana tujuan pendidikan yaitu untuk memanusiakan manusia. (Indy Ryan, 2019)  \nDampak dari tujuan pendidikan yang dapat terealisasi dengan baik tentu akan memberikan pengaruh secara signifikan dalam pembangunan dan peningkatan kualitas sumber daya manusia. Ini akan membuat masyarakat Indonesia akan berpotensi partisipasi aktif dalampersaingan dengan Negara lainnya di dunia. Tetapi sangat disayangkan, pendidikan di Indonesia belum menghasilkan goals seperti yang terdapat pada tujuan pendidikan tersebut.(Annur, 2018)  \nPemerintah diharapkan dengan segala kewen","cbCaiedS6QfJesvu","https://ap.wps.com/l/cbCaiedS6QfJesvu","pdf",137232,12,"Indonesian","# A. PENDAHULUAN\n## Pendidikan dan urgensi mutu\n## Kebijakan PPDB dan peran sekolah swasta\n## Tantangan pandemi COVID-19 terhadap promosi sekolah\n## Kebutuhan inovasi strategi penerimaan peserta didik","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian bertujuan memperoleh informasi mendalam dan menyeluruh mengenai strategi penerimaan peserta didik baru yang dilakukan di SMA 1 Perguruan Cikini.\"},{\"question\":\"Metode apa yang digunakan dalam penelitian?\",\"answer\":\"Penelitian menggunakan pendekatan kualitatif dengan metode wawancara mendalam.\"},{\"question\":\"Bagaimana strategi PPDB disusun saat pandemi?\",\"answer\":\"Strategi disusun dengan analisis SWOT untuk menghasilkan strategi yang tepat sesuai kondisi pandemi.\"},{\"question\":\"Apa kunci keberhasilan promosi penerimaan peserta didik baru?\",\"answer\":\"Pemanfaatan luas lahan sekolah dan kerja sama dalam program vaksinasi menjadi kunci kesuksesan promosi PPDB.\"}]","Strategi Penerimaan Peserta Didik Baru Masa Pandemi Covid-19 - Studi SMA 1 Perguruan Cikini | PDF",18]