[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-149854-en":3,"doc-seo-149854-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},149854,687207022233,"Connor ","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",8,"Research & Report","World banana market - TR4: the day after tomorrow - Fruitrop 266","TR4 fusarium wilt threatens the global banana industry following reports of the disease in north-east Colombia, putting hundreds of thousands of hectares at risk and raising urgent questions for exporters and growers. The text frames TR4’s arrival as a potential turning point, urging introspection and escape from a single-variety mindset centered on Cavendish. It explains how commoditisation locks the market into high-yield monoculture, then outlines how TR4 could force diversification and new opportunities for the banana world.","World banana market  \nTR4: the day after tomorrow  \nWith Latin America frenetic over the arrival of the banana killing fungal disease TR4, FruiTropexplains how we can finally see a sign, or even an opportunity, to put an end to six decades of ultra-intensive cropping based on a single variety.  \n© Thierry Lescot  \n20 November 2019-No.266   \nOUR JOB...  \nw Creator, multiplier, publisher, distributor of tropical plant material elite  \nw Developer of innovative cropping systems, agronomical support and training  \nw Production of in vitro tropical plants, with agronomical interest (as Banana, Plantain,  \nPineapple, Sweet potatoes, Yam, Vanilla, Sugarcane, Tropical flowers & foliages,…)  \nw Distribution of bioreactor RITA  \n(automatic In vitro culture  \nsystem)…  \nA UNIQUE RANGE OF ELITE BANANA & PINEAPPLE VARIETIES  \nw The most productive selected elite varieties  \nw Prime bunch quality  \nw Optimum homogeneity in the field  \nw The best sanitary guarantees of the market  \nw Unequalled responsiveness  \nHall 25 C-04  \nBerlin  \n5-7 February 2020  \nSubsidiary of the Center for International Cooperation in Agronomic Research for Development (CIRAD)  \n[www.vitropic.fr](www.vitropic.fr)  \nZAE des Avants  \nTel: + 33 (0)4 67 55 34 58  \n34270 Saint-Mathieu-de-Tréviers, France Fax: + 33 (0)4 67 55 23 05  \n[E-mail: vitropic@vitropic.fr](E-mail: vitropic@vitropic.fr)  \nWhat if the arrival of TR4 fusarium wilt in Colombia was a blessing? The banana world as a whole might choke on those words. The trauma of the announcement of its discovery in north-east Colombia is so acute, throughout the export banana world, that the slightest word of provocation can lead directly to the gallows. The outbreak of an incurable disease, the symptoms of which only appear once it is already well established, and the effects of which are lethal in the short term, regardless of the production contexts (see FruiTrop 265, September 2019, page 121, TR4 note), has led to the entire banana planted area, i.e. some 500 000 hectares, facing the threat of disappearance. And this threat is being taken remarkably seriously by growers. All the better, if this leads to introspection. All the better, if in the end we can envisage a future for the banana world different from how it is at present. Long live TR4! If it helps us finally get past this blinkered way of thinking, which can be summed up in a single word: Cavendish.  \n© Luc de Lapeyre  \nBanana-World-Increase in the number of TR4 first reports  \n(source: Promusa, 20 August 2019)  \nNumber of countries with TR4  \n22  \n21  \n20  \n19  \n18  \n17  \n16  \n15  \n14  \n13  \n12  \n11  \n10  \n9 8  \n7 6  \n5 4  \n3 2  \n1 0  \nIndia  \nTaiwan  \nMalaysia / Indonesia  \nChina  \nAustralia  \nPhilippines  \nOman  \nJordan / Mozambique  \nLebanon / Pakistan Israel  \nLaos / Vietnam Myanmar /  \nColombia  \n1966  \n1968  \n1970  \n1972  \n1974  \n1976  \n1978  \n1980  \n1982  \n1984  \n1986  \n1988  \n1990  \n1992  \n1994  \n1996  \n1998  \n2000  \n2002  \n2004  \n2006  \n2008  \n2010  \n2012  \n2014  \n2016  \n2018  \n2020  \nYears  \n22 November 2019-No.266   \nCombating commoditisation  \nThe world market (approximately 20 million tonnes) is organised, formatted, consolidated, capitalised, and ultimately, stuck. The Cavendish banana and all its avatar clones (Valery, Grande naine, Petite naine, Williams, etc.) are a perfect match for the needs of what is known as a commoditised market. Commoditisation refers to the process by which a product becomes so commonplace that it practically ends up being a commodity. High volumes and low prices are what characterise this type of market. The banana is listed just like the barrel of oil or the dollar. It is a single product, and therefore commercially fluid. The banana can go from hand to hand, crossing seas and borders; and its pedigree remains the same worldwide. True, the industry is not completely free from segmentation, yet this is only a fairly recent phenomenon, involving only production modes (organic), social and/ or environmental labelli","cbCairBGM2xEQ2J4","https://ap.wps.com/l/cbCairBGM2xEQ2J4","pdf",5975901,1,6,"English","en",105,"# TR4 in Colombia and industry impact\n## From discovery shock to risk of disappearance\n# Commoditisation and Cavendish monoculture\n## How the world market became stuck\n## Opportunities triggered by TR4","[{\"question\":\"TR4 fusarium wilt why is it considered so threatening to bananas?\",\"answer\":\"TR4 is described as incurable and lethal in the short term, with symptoms appearing only once the disease is already well established, creating a serious risk of disappearance for large planted areas.\"},{\"question\":\"What does the document say about the banana world’s dependence on Cavendish?\",\"answer\":\"It argues that the international market has long relied on intensive monoculture based on Cavendish and related clones, making varietal change difficult and leaving production highly sensitive to fusarium wilt race 4.\"},{\"question\":\"How could TR4’s arrival be turned into an opportunity?\",\"answer\":\"The text suggests that the shock caused by TR4 can drive introspection and open opportunities to envision a different future for the banana industry, especially by moving beyond a blinkered single-variety strategy.\"}]","World banana market - 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