[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-589510-105":59,"doc-detail-589510-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","wordplay-in-english-online-news-headlines-article","Wordplay in English Online News Headlines - Article","","Within the information flow of the news media market, headline language shows distinctive linguistic, pragmatic, rhetorical, and functional features. This study examines rhetorical features of English online news headlines using wordplay analysis on a sample of 100 headlines. Wordplay is analyzed as a persuasive element through a taxonomy based on Leigh’s 1994 model and descriptive textual rhetorical analysis. Results indicate English headlines commonly contain defined wordplay, with tropes/metonymy most frequent, while several schemes categories are absent.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/wordplay-in-english-online-news-headlines-article/589510/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/wordplay-in-english-online-news-headlines-article/589510.png","ImageObject",300,407,{"name":92,"@type":93},"Terk","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":39},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does the study focus on in English news headlines?","Question",{"text":112,"@type":113},"The study focuses on rhetorical features of English news headlines investigated through wordplay, and how wordplay functions as a persuasive element.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How was the wordplay analysis conducted?",{"text":117,"@type":113},"A sample of 100 headlines was analyzed using a textual descriptive method and textual rhetorical analysis, guided by a taxonomy based on Leigh’s (1994) model.",{"name":119,"@type":110,"acceptedAnswer":120},"Which type of wordplay appears most frequently, and what is missing?",{"text":121,"@type":113},"The most frequent wordplay is tropes, particularly metonymy. Some wordplays such as polysyndeton, anadiplosis, antimetabole, epistrophe, and polyptoton are absent in the headlines examined.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},589510,1792160522,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":39,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":46,"preview_page_count":4},1099525198933,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Advances in Language and Literary Studies ISSN: 2203-4714  \nVol. 7 No. 2; April 2016  \n Australian International Academic Centre, Australia  \n|  |  |  |\n| --- | --- | --- |\n|  |  |  |\n|  | Flourishing Creativity & Literacy |  |\n|  |  |  |\n\nWordplay in English Online News Headlines  \nRoya Monsefi (Corresponding author) School of Languages, Literacies and Translation, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia  \nE-mail: [rm10_pbt007@student.usm.my](rm10_pbt007@student.usm.my)  \nTengku Sepora Tengku Mahadi  \nSchool of Languages, Literacies and Translation, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia  \nE-mail: [tsepora@usm.my](tsepora@usm.my)  \nDoi:10.7575/aiac.alls.v.7n.2p.68  \nURL: [http://dx.doi.org/10.7575/aiac.alls.v.7n.2p.68](http://dx.doi.org/10.7575/aiac.alls.v.7n.2p.68)  \nReceived: 12/11/2015  \nAccepted: 16/01/2016  \nAbstract  \nWithin the endless stream of information available on the news media market, news headline language is characterised by several linguistic, pragmatic, rhetorical and functional features that distinguish it from other varieties of language that are not specialised. In the present study, the rhetorical features of English news headlines, through wordplay investigation, using a sample of 100 headlines were studied. Wordplay is investigated because it leads to the persuasiveness of message that is sometimes so subtle that the readers might not even recognise it. A taxonomy of wordplays was constructed according to Leigh’s (1994) model which made it possible to access a comprehensive checklist. The way the persuasive element, i.e. wordplay, was presented for the English headline readers was examined using the descriptive method and in light of textual rhetorical analysis. The outcome of the study suggests that English news headlines are likely to contain one or more clearly defined wordplay. The most frequent wordplay is that oftropes or more specifically metonymy. However, there are some wordplays such as polysyndeton, anadiplosis, antimetabole, epistrophe and polyptoton that are absent in English headlines. The majority of unused categories fall under the category of schemes.  \nKeywords: wordplay, news headlines, schemes, tropes, rhetoric  \n1. Introduction  \nIn such a world where, as Sandell (1977) and Oaks (2012) remarked, mass communication have a crucial part in shaping attitudes, opinions, events and objects, the wording of the message may be the most important factor in persuading the recipient to adopt a particular point of view. Ungerer (2000) argued that for successfully communicating the message, all texts must seduce their audience. They must urge the potential reader into reading and into accepting the message. No surprise that media texts are saturated with strategies to win the audience and maintain the impression. Accordingly, it seems likely that wordplay (rhetorical figures of speech) may be used in news headlines for attracting readers to read the whole article, and ultimately persuading in accepting or rejecting a particular opinion.  \nHeadlines are usually written by different people from those who write the main bodies of the news texts (Bell, 1991) . Accordingly, Dor (2003) mentioned that news editors and copy editors usually dictate the choice of headlines for specific news stories. As a journalist, editor and linguist, Bell (1991) asserted that headlines are a “part of news rhetoric whose function is to attract the reader.”(p.189) . Saxena (2006) claimed that skilled copy editors devote noticeable time to write headlines because they know that “dead and dull headlines drive readers away from good news reports.”(p. 17) . Given that one of the main functions of headlines is “persuasion” and with considering the fact that “wordplay” is generally a significant means of persuasion, wordplay investigation in English news headlines is the salient issue that counts throughout this study.  \n2. Statement of the Problem and Research Methodology  \nIarovici and Amel (1","cbCaiay67SjyeTWz","https://ap.wps.com/l/cbCaiay67SjyeTWz","pdf",618474,"English","# Abstract\n# 1. Introduction\n# 2. Statement of the Problem and Research Methodology","[{\"question\":\"What does the study focus on in English news headlines?\",\"answer\":\"The study focuses on rhetorical features of English news headlines investigated through wordplay, and how wordplay functions as a persuasive element.\"},{\"question\":\"How was the wordplay analysis conducted?\",\"answer\":\"A sample of 100 headlines was analyzed using a textual descriptive method and textual rhetorical analysis, guided by a taxonomy based on Leigh’s (1994) model.\"},{\"question\":\"Which type of wordplay appears most frequently, and what is missing?\",\"answer\":\"The most frequent wordplay is tropes, particularly metonymy. Some wordplays such as polysyndeton, anadiplosis, antimetabole, epistrophe, and polyptoton are absent in the headlines examined.\"}]","Wordplay in English Online News Headlines - Article | PDF",1792067511]