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From a systematic literature review, the transmedia concept is analyzed in three educational meanings: transmedia as necessary ability or literacy for active participation, transmedia as a narrative-driven product across analogical and digital media, and transmedia as a didactic strategy using that multi-medium narrative for concrete learning objectives.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/whats-up-with-transmedia-and-education-a-literature-review/601064/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/whats-up-with-transmedia-and-education-a-literature-review/601064.png","ImageObject",300,407,{"name":42,"@type":43},"LangkahRina","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-03","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",10,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does transmedia mean in an educational context?","Question",{"text":63,"@type":64},"The article analyzes transmedia educationally in three meanings: required literacy to participate in participatory culture, a narrative-based product spanning analogical and digital media, and a didactic strategy that uses that narrative across different media to reach learning goals.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How is transmedia learning defined in the reviewed literature?",{"text":68,"@type":64},"Transmedia learning processes are described as a scalable system of messages representing a narrative or core experience that unfolds through multiple media, engaging learners emotionally by involving them personally in the story.",{"name":70,"@type":61,"acceptedAnswer":71},"Why is media convergence linked to participatory culture?",{"text":72,"@type":64},"Media convergence is presented as a cultural process involving interaction and interchange across multiple bodies that create and distribute content. 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A literature review  \nJuan González-Martínez  \n[juan.gonzalez@udg.edu](juan.gonzalez@udg.edu)  \nUniversitat de Girona, Spain  \nMoisès Esteban-Guitart  \n[moises.esteban@udg.edu](moises.esteban@udg.edu)  \nUniversitat de Girona, Spain  \nCarles Rostan-Sanchez  \n[carles. rostan@udg.edu](carles. rostan@udg.edu)  \nUniversitat de Girona, Spain  \nElisabet Serrat-Sellabona  \n[elisabet.serrat. udg.edu](elisabet.serrat. udg.edu)  \nUniversitat de Girona, Spain  \nMeritxell Estebanell-Minguell  \n[meritxell.estebanell@udg.edu](meritxell.estebanell@udg.edu)  \nUniversitat de Girona, Spain  \nAbstract  \nIn the last few years, several works have emerged focusing on the cultural change that has to do with the simultaneous and sequential coexistence between different media . This is what is being called transmedia, and it is related to the new concepts of media convergence and participatory culture . All this new mediatic and cultural movement, of course, begins to have an echo in the educational world. However, what do we mean by this concept from an educational perspective? Through a systematic literature review, we analyse this transmedia concept in three meanings: transmedia as ability or literacy necessary to actively evolve in this movement of participatory culture; transmedia as the product resulting from that sequential jump between different analogical and digital media, conveyed by a narrative; and, lastly, transmedia as a didactic strategy that explores that narrative that is developed in different means to achieve concrete didactic objectives .  \nKeywords  \nTransmedia; storytelling; educational technology; digital literacy; convergence culture  \nJ.González-Martínez, M.Esteban-Guitart, C.Rostan-Sanchez, E.Serrat-Sellabona & M.Estebanell-Minguell Digital Education Review-Number 36, December 2019-[http://greav.ub.edu/der/](http://greav.ub.edu/der/)  \n207  \nI. Introduction  \nMuch has been published over recent decades examining the impact of new digital cultures on teaching and learning processes (Gee, 2009; Ito et al., 2013; Jenkins, Purushotma, Weigel, Clinton, & Robinson, 2009) . One of the emerging lines is what are termed transmedia learning processes, defined by Raybourn (2012, p. 471) as “the scalable system of messages representing a narrative or core experience that unfolds from the use of multiple media, emotionally engaging learners by involving them personally in the story”.  \nThis idea, as with other concepts such as transmedia play (Alper, 2013b) or transmedia literacies (Anderson, 2014) is, to a greater or lesser degree, linked to Jenkins’work (1991, 2004, 2006) on the concepts of media convergence and participative culture processes .  \nJenkins (2006) sees media convergence as a cultural process characterized by interaction and interchange between commercial, governmental, educational, non-profit, and amateur bodies that create and distribute content through social media and other channels of cultural production and consumption . He states that convergence is the “flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want”(Jenkins, 2006, p. 2) .  \nIn any event, this has led to a revolution . While the traditional raison d’être of the media was the production of cultural content on a specific platform for users to consume (for example, the unidirectional model of traditional television), people now join online communities such as Facebook, create and share videos or writing, collaboratively solve tasks in certain videogames or share knowledge on Wikipedia, as well as circulating content on blogs, switching between one media platform and another (Jenkins, 2006; Jenkins, Purushotma, et al., 2009) . Neither is there any doubt that such circulation of cultural content across a range of m","cbCaiv2eBPN0E907","https://ap.wps.com/l/cbCaiv2eBPN0E907","pdf",354250,16,"English","# I. Introduction\n## Transmedia learning and narrative-based participation\n## Media convergence and participatory culture foundations\n## Educational meanings of transmedia (literacy, product, didactic strategy)","[{\"question\":\"What does transmedia mean in an educational context?\",\"answer\":\"The article analyzes transmedia educationally in three meanings: required literacy to participate in participatory culture, a narrative-based product spanning analogical and digital media, and a didactic strategy that uses that narrative across different media to reach learning goals.\"},{\"question\":\"How is transmedia learning defined in the reviewed literature?\",\"answer\":\"Transmedia learning processes are described as a scalable system of messages representing a narrative or core experience that unfolds through multiple media, engaging learners emotionally by involving them personally in the story.\"},{\"question\":\"Why is media convergence linked to participatory culture?\",\"answer\":\"Media convergence is presented as a cultural process involving interaction and interchange across multiple bodies that create and distribute content. It also includes the flow of content across platforms and audience migratory behavior, which relies on active participation rather than passive consumption.\"}]","What’s up with transmedia and education? - A literature review | PDF",1792091911]