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It frames Aboriginal wellbeing through holistic health, cultural protocols, and spiritual connections to country, and explains the wellness trend highlighted by Tourism Australia. The booklet defines wellness tourism, distinguishes primary and secondary wellness visitors, and outlines market opportunities, including a wellness transformation visitor focus and references for further guidance.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":35,"@type":76,"position":81},"https://docshare.wps.com/document/healthcare/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/wellness-tourism-market-opportunities-for-aboriginal-tourism-businesses/270790/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/wellness-tourism-market-opportunities-for-aboriginal-tourism-businesses/270790.png","ImageObject",300,407,{"name":92,"@type":93},"Valentina","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-22","2026-09-15",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What does wellness tourism focus on?","Question",{"text":113,"@type":114},"Wellness tourism is travel focused on improving someone’s wellbeing through physical, psychological, or spiritual activities.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What are the two main types of wellness visitors?",{"text":118,"@type":114},"Primary wellness visitors travel mainly to do a wellness activity, while secondary wellness visitors take a normal trip but also seek specific wellness experiences.",{"name":120,"@type":111,"acceptedAnswer":121},"Why does the booklet emphasize cultural protocols for developing experiences?",{"text":122,"@type":114},"It states new wellness experiences can be developed respectfully and legitimately by following the cultural protocols described in the related “Walking together/working together” resource.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},270790,1789456712,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":34,"category_name":35,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":36},13056703020460,"https://ap-avatar.wpscdn.com/avatar/be000253dac470eee5d?_k=1778207105932848923","Wellness tourism  \nmarket opportunities for Aboriginal tourism businesses  \nContents  \nIntroduction 5  Section 1: Understanding the business of wellness tourism 6  Defining wellness tourism 7  Wellness restoration visitors 8  Wellness transformation visitors 9  Wellness tourism map 10 Section 2: A spotlight on the wellness transformation  \nvisitor opportunity 11  \nReferences 15  \nWellness tourism and Aboriginal cultural tourism | Tourism NT 2  \nAcknowledgement  \nWe respectfully acknowledge and honour the Aboriginal people of the Northern Territory and recognise the continuation of culture, connection to lands, water and country. We pay our respects to Elders past, present and future.  \nMore information  \nFor more information and access to other Aboriginal Cultural Tourism Framework [resources visit](resources visit www.tourismnt.com.au/aboriginal-culture-tourism)[ ](resources visit www.tourismnt.com.au/aboriginal-culture-tourism)[www.tourismnt.com.au/aboriginal-culture-tourism](resources visit www.tourismnt.com.au/aboriginal-culture-tourism)[ ](resources visit www.tourismnt.com.au/aboriginal-culture-tourism)[or contact Tourism NT](or contact Tourism NT)’[s Aboriginal](s Aboriginal) tourism team today.  \nPH: 08 8999 7420 E: [Aboriginal.TourismNT@nt.gov.au](Aboriginal.TourismNT@nt.gov.au)  \nTools to help you  \nAboriginal Cultural Tourism Framework  \nUnderstanding the business of Aboriginal cultural tourism  \nSharing our tourism stories  \nOur tourism pathways  \nWalking together/  \nworking together  \nRecognition and respect  \nSector Development Special interest market opportunities  \nWellness tourism animation  \nWellness tourism and Aboriginal cultural tourism | Tourism NT 3  \nWellness tourism and Aboriginal cultural tourism | Tourism NT 4  \nIntroduction  \nContext of the NT Aboriginal cultural tourism sector:  \n• Aboriginal people of the Northern Territory are the custodians of the world’s oldest continuous culture;  \nthey and their ancestors have lived, raised families, held ceremonies, hunted, created and told their stories on country for over 65,000 years. People come from across the world to immerse themselves in this rich cultural tradition.  \n• With more than half of the Territory’s land mass and 85% of the coastline owned by Aboriginal people, the NT is uniquely positioned to provide visitors with exceptional Aboriginal cultural tourism experiences across diverse settings and in ways that reflect both very ancient and contemporary history, and reveal distinct interpretations of culture and grounded perspectives on wellbeing.  \n• The ongoing and unique spiritual connections Aboriginal people have with their country, their knowledge of land and water, their particular storylines and related language cultures are important to the NT’s tourism industry.  \n• The proportion of visitors to the NT either participating in, or looking for, Aboriginal tourism experiences is significantly larger than elsewhere in Australia and many NT Aboriginal communities are interested in sharing their vibrant culture with others.  \nPurpose of this booklet:  \nThis guide provides an understanding of wellness tourism and related opportunities. These opportunities are worth thinking about because:  \n• New experiences can be developed respectfully and legitimately if respecting the ‘cultural protocols’ described in the booklet “Walking together/working togetherProtocols for Aboriginal cultural tourism in the Northern Territory” which complements this resource.  \n• Tourism Australia recognised the wellness trend as well as opportunities associated with its potential growth.1  \n• Many visitors interested in wellness are aware of the existence of other cultural perspectives, and express interest towards Aboriginal peoples’ views on wellbeing.  \n• The wellness sector is also diverse and there is value in understanding what experiences could be developed that would benefit the NT Aboriginal tourism industry and satisfy the expectations of this distinct visit","cbCaihLLNJ2fG4Yg","https://ap.wps.com/l/cbCaihLLNJ2fG4Yg","pdf",20515080,16,"English","# Introduction\n## Context of the NT Aboriginal cultural tourism sector\n## Purpose of this booklet\n# Section 1: Understanding the business of wellness tourism\n## Defining wellness tourism\n## What is wellness?\n## What is wellness tourism?\n## Who are wellness visitors?\n# Section 2: A spotlight on the wellness transformation visitor opportunity\n## References","[{\"question\":\"What does wellness tourism focus on?\",\"answer\":\"Wellness tourism is travel focused on improving someone’s wellbeing through physical, psychological, or spiritual activities.\"},{\"question\":\"What are the two main types of wellness visitors?\",\"answer\":\"Primary wellness visitors travel mainly to do a wellness activity, while secondary wellness visitors take a normal trip but also seek specific wellness experiences.\"},{\"question\":\"Why does the booklet emphasize cultural protocols for developing experiences?\",\"answer\":\"It states new wellness experiences can be developed respectfully and legitimately by following the cultural protocols described in the related “Walking together/working together” resource.\"}]","Wellness tourism - market opportunities for Aboriginal tourism businesses | PDF"]