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It defines wayfinding as directional guidance for people in motion, outlines the logic behind successful systems, and sets objectives to enhance visitor experience, tourism, and usability across key decision points while supporting intuitive navigation and easy system updates.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & 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\nINTRODUCTION  \nThe city of Birmingham, Michigan hired Corbin Design to provide consulting and design services to update the city’swayfinding and signage program  . This includes development of new signage design standards that integrate municipal signage into a cohesive, user-friendly program that will provide fresh and consistent wayfinding for Birmingham  .  \nThis Master Plan document provides guidance to Birmingham personnel and outside consultants involved in specifying, fabricating, and installing signs for the city . It is designed to guide the use of the Birmingham design standard, to assure that it is correctly and consistently applied  .  \nCorbin Design Team  \nJeff Frank, Design Director, jeff@corbindesign  . com Rebecca Dixon, Designer, rebecca@corbindesign  . com Moira O’Polka, Project Manager, moira@corbindesign  . com  \nTABLE OF CONTENTS  \nMASTER PLAN  \nProject Summary  .................................... 2  \nDesign Intent Drawings  ............................. 8  \nSign Location Plan  .................................. 29  \nSign Message Schedule  ............................. 31  \nBudget & Phasing Plan  ............................. 52  \nMASTER PLAN OBJECTIVES  \n• Complement the environment and coordinate with other street scape elements  .  \n• Create a strong first impression with visitors  .  \n• Boost visitor satisfaction  .  \n• Improve Birmingham’s tourism business by encouraging exploration, longer stays and| return visits  .  \n2  \nWAYFINDING MASTER PLAN-CITY OF BIRMINGHAM-Project Summary   \nELEMENTS OF SUCCESSFUL A WAYFINDING PROGRAM  \nWHAT IS WAYFINDING?  \nCorbin Design defines wayfinding as “direction for people in motion  .” A wayfinding program is a unique utility for communities because it can move people through an area to their intended destination, while also carrying brand and identity elements  . It functions like a utility but can behave like a brand  .  \nSuccessful wayfinding programs are more than attractive signs  . The signs are a result of the wayfinding logic  . This logic is a series of strategies and recommendations that outlines the overall plan to inform and direct visitors along predetermined routes to districts, public parking and destinations  .  \nThe Journey Map below depicts potential opportunities to influence the visitor’s interaction with navigation and orientation tools  . This includes previsit research though digital and print media all the way through to physical signage  .  \nIdentify  \nCORBIN DESIGN DEFINES WAYFINDING AS  \n“DIRECTION FOR PEOPLE IN MOTION.”  \nDESIGN FOR THE FIRST-TIME VISITOR.  \nRepeat visitors will rely heavily on their own experience  . The simplest route between two points may not be a straight line, particularly for a visitor who is unfamiliar with Birmingham  . Our goal will be to help direct that first-time visitor, assuring a positive experience and future return visits  .  \nSTRUCTURE INFORMATION.  \nTools designed to support a visitor’s journey must provide the proper information at key decision points to keep visitors moving toward their destination  . We call this concept “Progressive Disclosure  .” The challenge, then, is to verbally and visually simplify the information in the system  . Consistency is the key to success  .  \nSUPPORT INTUITION.  \nWayfinding systems work best when they build upon routes that are intuitive to first-time visitors  . Wayfinding cues should come as much as possible from the environment itself . This way everyday people can help support consistent wayfinding if asked for directions  .  \nDESIGN THE SYSTEM FOR EASY UPDATING.  \nThe system needs to be designed to be able to expand or change as the city does  . The need to change a single message should not require the replacement of an entire sign structure  .  \nSIGN TYPE EXAMPLES  \nVehicular Guide Sign  \nParking Identification Sign-  \nDistrict Boundary Marker  \nP","cbCaipfBVe68sIZ9","https://ap.wps.com/l/cbCaipfBVe68sIZ9","pdf",11290845,55,"English","# Master Plan\n## Project Summary\n## Design Intent Drawings\n## Sign Location Plan\n## Sign Message Schedule\n## Budget & Phasing Plan\n# Master Plan Objectives\n## Elements of Successful a Wayfinding Program\n## What Is Wayfinding?\n## Destinations & Hierarchy\n## Criteria for Destination Inclusion","[{\"question\":\"Who developed the Birmingham wayfinding and signage master plan?\",\"answer\":\"The city of Birmingham, Michigan hired Corbin Design to provide consulting and design services for the wayfinding and signage program update.\"},{\"question\":\"What is wayfinding, according to Corbin Design?\",\"answer\":\"Wayfinding is defined as “direction for people in motion,” functioning as a utility that also carries brand and identity elements.\"},{\"question\":\"What are the destination inclusion criteria for vehicular signage?\",\"answer\":\"A destination must be a public destination, a not-for-profit destination, open year-round, have ample public parking, and have high attendance relative to the area.\"}]","WAYFINDING & SIGNAGE MASTER PLAN - FEBRUARY 2024 - City of Birmingham | PDF",139]