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nutrition science  \nContents  \nWhich top startup trends are transforming the nutraceutical industry?  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4  \nHow brands can help consumers overcome health barriers in 2024  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 6  \nInnova Market Insights: How can brands deliver functional wellbeing through nutrition?  .  .  .  .  .  .  . 10  \nMintel: Tackling metabolic syndrome through product innovation  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14  \nCosun Protein: Bringing taste and texture to active nutrition  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18  \nHolland & Barrett on its ‘customer-first, science-first’R&D strategy  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 20  \nHuel takes a holistic approach to addressing evolving nutritional needs  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 22  \nScience is key to unlocking the female sports nutrition market:  \nDr Susan Kleiner, Founder and Owner, Consultancy High Performance Nutrition  .  .  .  .  .  .  .  .  .  .  .  . 26  \nTapping the potential of seaweed to deliver sustainable nutrition:  \nVincent Doumeizel, Senior Advisor to the United Nations Global Compact  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 28  \nEpigenetics is key to effective personalised nutrition:  \nDr Jordana Bell, Associate Professor in Epigenomics, King’s College London  ............... 30  \nRevealed! Meet the finalists and winners of the Vitafoods Europe 2024  \nStartup Innovation Challenge  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 32  \nInnovation Tours at Vitafoods Europe 2024 by NutriMarketing  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 38  \nWelcome to the Vitafoods Europe 2024 trend guide  \nThis trend guide shines a spotlight on some of the most important innovations at Vitafoods Europe 2024, bringing together interviews with leading experts and market analysts.  \nIt also looks at the finalists and winners of the Vitafoods Europe Startup Innovation Challenge, which celebrates innovative startups that are breaking new ground in nutraceutical ingredient development.  \nAs the most important nutraceutical trade show held in Europe, it attracted over 25,000 nutraceutical and supplement industry experts from over 130 countries and offered an ideal opportunity to scout out the biggest trends and innovations shaping the future of the nutraceutical, supplement, health, and wellness industries.  \nthe most important nutraceutical trade show held in Europe  \nVitafoods Europe 2024 Trend Guide Product innovations, health trends, and nutrition science 3  \nWhich top startup trends are transforming the nutraceutical industry?  \n4  \nFrom digitalisation and data interpretation to DIY testing to assess health markers, three startup experts at Vitafoods Europe highlighted the trends that are set to transform the nutraceutical industry.  \nThe panel included Imran Afzal, the R&D open innovation lead for the EU at Mondelez International; Aline Santa Izabel, startup ecosystem services lead at Health Data Sweden; and Nard Clabbers, founder of NCNC Nutrition Consultancy. The panel was hosted by Martyna Halas who leads the Vitafoods Europe Startup Innovation Challenge.  \nDon’t jump in at the deep end with data!  \nPanellists discussed how technology is impacting startups in the nutraceutical world. In particular, the space is seeing a lot of development with respect to digital innovation, which is largely pegged to consumer data.  \n“Data-driven innovations and digitalisation is something that is really shaping consumer industries, and that is what weare focused on at EDIH Health Data,” said Santa Izabel.“It’s a massive and fast-growing area but there is still room for plenty of development, particularly with re","cbCaidkGWRGrWDxj","https://ap.wps.com/l/cbCaidkGWRGrWDxj","pdf",11308616,42,"English","# Which top startup trends are transforming the nutraceutical industry?\n# How brands can help consumers overcome health barriers in 2024\n# Innova Market Insights: How can brands deliver functional wellbeing through nutrition?\n# Mintel: Tackling metabolic syndrome through product innovation\n# Cosun Protein: Bringing taste and texture to active nutrition\n# Holland & Barrett: customer-first, science-first R&D strategy\n# Huel: a holistic approach to addressing evolving nutritional needs\n# Science is key to unlocking the female sports nutrition market\n# Tapping the potential of seaweed to deliver sustainable nutrition\n# Epigenetics is key to effective personalised nutrition\n# Revealed! Startup Innovation Challenge finalists and winners\n# Innovation Tours at Vitafoods Europe 2024 by NutriMarketing","[{\"question\":\"What startup trends are highlighted as transforming the nutraceutical industry in 2024?\",\"answer\":\"The guide focuses on digitalisation and data interpretation, DIY testing for health markers, and using technology to support nutraceutical innovation and consumer engagement.\"},{\"question\":\"How does the guide describe the role of data in digital and consumer-focused innovation?\",\"answer\":\"It emphasizes serious attention to data collection and professional resources, plus the need to combine wearable/app-generated data so it becomes meaningful for health insights.\"},{\"question\":\"Why is DIY testing presented as important for nutraceutical businesses after the pandemic?\",\"answer\":\"Self-testing is described as something consumers are more comfortable with, enabling nutraceutical companies to measure the effects of foods on health through at-home measurement and longer-term feedback.\"}]","Vitafoods Europe 2024 Trend Guide - post-show edition | PDF",1790556689,106]