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Comics leverage visual storytelling and character-driven narratives to deliver complex health messages in an accessible and engaging way. The research identifies benefits including broader appeal, stronger memory retention, emotional engagement, increased creativity, and the ability to reach diverse audiences. 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Ring Road Selatan, Banguntapan, Bantul, DI Yogyakarta 55166, Indonesia.  \nd Creative Multimedia Department, Jl. Sultan Ismail, Bandar Wawasan, 50250 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia  \n[1](1 sabri@comm.uad.ac.id)[ sabri@comm.uad.ac.id](1 sabri@comm.uad.ac.id); [2](2 vani.adiprabowo@comm.uad.ac.id)[ vani.adiprabowo@comm.uad.ac.id](2 vani.adiprabowo@comm.uad.ac.id); [3](3 iman.sumarlan@comm.uad.ac.id)[ iman.sumarlan@comm.uad.ac.id](3 iman.sumarlan@comm.uad.ac.id), [4](4 rafidei@unikl.edu.my)[ rafidei@unikl.edu.my](4 rafidei@unikl.edu.my)  \n*Corresponding author  \nARTICLE INFO  \nABSTRACT  \nCheck for updates  \n\n| Article history\u003Cbr>Received: March 08, 2024\u003Cbr>Revised: March 27, 2024\u003Cbr>Accepted: April 26, 2024\u003Cbr>Keywords\u003Cbr>health communication communication strategy comic\u003Cbr>health literacy visual storytelling\u003Cbr>DOI: [https://doi.org/10.12928/](https://doi.org/10.12928/)\u003Cbr> channel.v12i1.723 | This study investigates the efficacy of comics as a strategic communication tool for health promotion, utilizing a qualitative analysis of literature and examples from the “Sehat Negeriku” website managed by the Indonesian Ministry of Health. The multifaceted nature of comics, incorporating visual storytelling and character-driven narratives, offers a unique method for conveying complex health messages in an accessible and engaging manner. This research identifies several key advantages of comics in health communication, including increased appeal and interest among diverse demographics, enhanced memory retention through visual cues, emotional engagement that deepens message impact, stimulated creativity and imagination, and the ability to reach a broad audience. Data collection involved a thorough review of existing literature and content analysis of health communication comics, focusing on their structure, content, and reception. The findings highlight how comics, by blending entertainment with educational content, can effectively reduce resistance to health messages, facilitate behavioral change, and contribute to public health knowledge. Furthermore, the study underscores the importance of considering cultural relevance and audience-specific characteristics in comic design to maximize their educational impact. This paper contributes to the understanding of visual communication in public health and supports the integration of comics into broader health promotion strategies.\u003Cbr>This is an open-access article under the CC–BY-SA license\u003Cbr>|\n| --- | --- |\n\nINTRODUCTION  \nHealth communication strategies utilizing comics represent a compelling method for disseminating health information to the public in a format that is both engaging and accessible. Health communication transpires through the interaction between a sender and a recipient, utilizing various suitable media to relay messages pertaining to health concerns. Communication is fundamentally an art, entailing the creation and transmission of ideas by individuals (Sugiyo, 2018). The primary objectives of health communication include disseminating information, shaping public attitudes and behaviors, and enhancing awareness and comprehension of health issues (Sonke et al., 2021) . Communication serves as a vital process of social interaction, essential for conveying messages symbolically so that they may be received by others (Khotimah, 2019, Sukma et al., 2022) . Effective health communication must be universally acceptable to patients, irrespective of their diverse backgrounds, thus bridging any perceptual gaps (Salim et al., 2022). Accordingly, health communication studies the appl","cbCaitbYbsv97LgN","https://ap.wps.com/l/cbCaitbYbsv97LgN","pdf",1407965,11,"English","# Introduction\n## Health communication and comic-based strategies\n## Principles and roles of effective communication\n# Methods and Data Collection\n## Literature review and content analysis\n# Findings\n## Advantages of comics in health communication\n## Behavioral change and public health knowledge","[{\"question\":\"What is the main purpose of using comics in health communication in this study?\",\"answer\":\"To evaluate comics as a strategic tool for health promotion and to examine how they support health literacy through engaging visual narratives.\"},{\"question\":\"What sources and approach does the study use for its analysis?\",\"answer\":\"It applies qualitative analysis, combining a review of existing literature with content analysis of health communication comics using examples from the “Sehat Negeriku” website.\"},{\"question\":\"What key advantages of comics are highlighted for health communication?\",\"answer\":\"The study reports increased appeal across demographics, improved memory retention via visual cues, stronger emotional engagement, boosted creativity and imagination, and broader audience reach.\"}]","Visual Narratives in Health Communication - Evaluating Comics as Tools for Health Literacy | PDF",28]