[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-135465-en":3,"doc-seo-135465-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},135465,962075114765,"Quinn","https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd",8,"Research & Report","Visual Communication on Cross Cultural Folktale Case Study - Indonesian and Korean Folktale","Culture functions as a reflection of a nation and is preserved through community efforts passed down over long periods. This study focuses on the storytelling habit of folktales in Korea and Indonesia, where folktales carry moral messages intended to shape children’s and grandchildren’s behavior. The research merges two related folktales in a picture book format, presenting distinct Indonesian and Korean versions to help readers recognize differences and understand shared moral meaning, supporting intercultural tolerance.","Visual Communication on Cross Cultural Folktale Case Study: Indonesian and  \nKorean Folktale  \nRizki Taufik Rakhman, Universitas Negeri Jakarta, Indonesia  \nThe Asian Conference on the Arts & Humanities 2015 Official Conference Proceedings  \nAbstract  \nCultural become a reflection from a state or a country. The effort from a community to defend cultural with all its way, once through how the smallest environment in organization community as a family. Korean and Indonesian are Asian countries which have a lot of thing of difference and also commons ways at its culture. The common culture that explored on this study is the habit of storytelling of folktale from the parents in Korea and Indonesia. Folktale is a daily story with cultural background on a community that have message as a moral of the story so that become a good example of good behavior to children or even grandchildren. With all that reasons this study with the main idea of merge of folktale from different cultural, Indonesia and Korea, on a picture book. With two version of both folktale we can known and understand of each message from each culture.  \nKeywords: Cross Cultural, Folktale, Picture Book  \niafor  \nThe International Academic Forum [www.iafor.org](www.iafor.org)  \n1. Introduction  \nCulture is a reflection of a country. Therefore, culture is very important for a country to be owned and maintained. Culture is every matter that related to intellection and ingenuity of human. This has been going on human life for long time and hereditary. Thus, efforts of togetherness and awareness to the importance of culture in society is need to be done to preserve the existence of culture.  \nKorea is a perfect example of a country that is very successful in popularizing their culture in the eyes of the world. Through the joint efforts given by the community and also support from Government Programs, Korea successfully make the world recognize to their culture, both modern and Korean traditional culture.  \nMeanwhile Indonesia, an archipelagic nation with more than 17,000 islands, is very rich in culture. However, the awareness of the community and support from government are not optimized yet. The world has not seen the great potency that Indonesia owned.  \nFrom this fact, Korean culture and Indonesian culture has some similarities and differences. Both can learn from each other so that they can be assessed and taken from the positive sides, and then can be applied in culture of each country. By doing this, both cultures can develop and become more rich.  \nOne of the similarities from both cultures is the habit in Korean and Indonesian parents in telling a fairy tale to their descendant. Fairy tale is daily story with certain backgrounds that consist of moral messages that make the behaviour of their descendant to be better.  \nFrom a lot of fairy tales in Korea and Indonesia, there is a similar fairy tale with a great moral message. \"Why the sea is salty?\" is the title that selected by author in this research. Some reasons of this selection are: 1. Both countries are surrounded by oceans, thus, the fairy tale about the origin of salty sea water become very important to be preserved; 2.“Why the sea is salty?” is one of popular fairy tale in Korea, but not in Indonesia. Thus the author eager to introduce this fairy tale to Indonesia.  \nFor these reasons, the author has an idea to combine the two fairy tales in one Picture Book; \"Why the sea is salty?\" With two different versions (Korea and Indonesia), expectedly society in Korea and Indonesia could know and understand each culture. The author also plans to merge the two cultures (Korea and Indonesia) into one in the central page of the Picture Book.  \nThe author has an idea of Cross Culture Design in a Picture Book as one of Social Innovation. The result from this Picture Book, the author expects social problems in the society a bit much could be overcome. Cultures from different nations and countries could be learned and un","cbCaikvCn7bf3RMs","https://ap.wps.com/l/cbCaikvCn7bf3RMs","pdf",1227083,3,1,19,"English","en",105,"# Introduction\n## Cultural preservation and importance\n## Korea and Indonesia: similarities and differences\n## Folktales as moral storytelling\n## Selecting “Why the sea is salty?”\n## Cross Culture Design in a picture book\n# Identification and Analyze\n## Locating popular folktales in Korea and Indonesia\n## Interview findings from Indonesians in Korea\n## Version selection and illustration focus\n## Designing a new picture book for social innovation","[{\"question\":\"What is the main purpose of this study?\",\"answer\":\"To merge cross-cultural folktale content from Indonesia and Korea into a picture book so readers can understand and compare the moral messages from each culture.\"},{\"question\":\"Why does the study choose the folktale “Why the sea is salty?”\",\"answer\":\"Both countries are surrounded by oceans, making the origin story meaningful to preserve; the tale is popular in Korea but not in Indonesia, so the study aims to introduce it to Indonesian audiences.\"},{\"question\":\"What evidence is used to assess awareness of the chosen folktale in Indonesia?\",\"answer\":\"The authors conducted direct interviews with Indonesians in Korea, where more than 90% reported they did not know or had never heard of the tales.\"}]","Visual Communication on Cross Cultural Folktale Case Study - Indonesian and Korean Folktale | PDF",1787312866,48,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"visual-communication-on-cross-cultural-folktale-case-study-indonesian-and-korean-folktale","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,51],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":20},"https://docshare.wps.com/document/research-report/",{"item":52,"name":13,"@type":44,"position":53},"https://docshare.wps.com/document/visual-communication-on-cross-cultural-folktale-case-study-indonesian-and-korean-folktale/135465/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-23","2026-08-21",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What is the main purpose of this study?","Question",{"text":76,"@type":77},"To merge cross-cultural folktale content from Indonesia and Korea into a picture book so readers can understand and compare the moral messages from each culture.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"Why does the study choose the folktale “Why the sea is salty?”",{"text":81,"@type":77},"Both countries are surrounded by oceans, making the origin story meaningful to preserve; the tale is popular in Korea but not in Indonesia, so the study aims to introduce it to Indonesian audiences.",{"name":83,"@type":74,"acceptedAnswer":84},"What evidence is used to assess awareness of the chosen folktale in Indonesia?",{"text":85,"@type":77},"The authors conducted direct interviews with Indonesians in Korea, where more than 90% reported they did not know or had never heard of the tales.","https://schema.org",{"og:url":52,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":48,"doc_module":4,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":53,"doc_module":4,"doc_module_name":47,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":22,"doc_module":4,"doc_module_name":47,"category_name":137,"show_sort_weight":107,"slug":138},"General","general"]