[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-503825-105":3,"doc-detail-503825-en":81,"detail-sidebar-cat-0-en-105":99},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","visit-casper-media-kit-branding-ad-specifications","VISIT CASPER MEDIA KIT - Branding & Ad Specifications","","Marketing media kit detailing correct and incorrect usage guidelines for the Visit Casper and 5150’ Local logos, including color rules, single-color and full-color requirements, and vertical/horizontal logo placement. Provides creative submission requirements and ad design specifications for paid social, display ads, billboard ads, visitor guide 1/2-page sizing, and downtown walking map ad sizing, including print area, bleed, and safety boundaries. Includes example notes and audience considerations for businesses using awarded funds in Casper.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/lifestyle/","Lifestyle",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/visit-casper-media-kit-branding-ad-specifications/503825/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/visit-casper-media-kit-branding-ad-specifications/503825.png","ImageObject",300,407,{"name":42,"@type":43},"OmBimo","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-16","2026-10-03",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",7,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"How should the Visit Casper and 5150’ Local logos be used correctly?","Question",{"text":63,"@type":64},"Use the full color version when possible; otherwise use single-color variations with primary brand colors. Apply the approved logo colors and sizes and avoid modifications like strokes, stretching, skewing, drop shadows, or placing logos over solid shapes.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What should businesses submit as part of their campaign creative?",{"text":68,"@type":64},"Business must submit creative samples for each marketing tactic they plan to use, and follow the provided specifications and placement guidance for where the Visit Casper and 5150’ Local logos need to appear.",{"name":70,"@type":61,"acceptedAnswer":71},"What are the key size requirements for visitor guide ads and downtown walking map ads?",{"text":72,"@type":64},"For the Visitor Guide 1/2 page ad: bleed is .25in, print area is 6.4861 x 4.867in, and safety is .25in with all copy within the safety boundary. For the Downtown Walking Pocket-Sized Map single-cell ad: bleed is .125in, print area is 1.85in(w) x 2.96in(h), and safety is .125in with all copy within the safety boundary.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},503825,1791157750,{"code":4,"msg":82,"data":83},"success",{"doc_id":79,"user_id":84,"nickname":42,"user_avatar":85,"doc_module":4,"category_id":86,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":87,"file_id":88,"file_url":89,"file_type":90,"file_size":91,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":92,"language":93,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":94,"faqs":95,"seo_title":96,"seo_description":12,"update_tm":97,"read_time":98},962090893581,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",10,"# VISIT CASPER MEDIA KIT\n\n## VISIT CASPER BRANDING INFORMATION\n\nCORRECT USE  \nFULL COLOR  \nUse this version of the logo wherever possible.  \n## SINGLE COLOR\n\nUse a single color variations of the logo when the full colorversion is not an option. In these cases, use primarybrand colors only (gold, charcoal, light grey, black or white) .  \nNote: When the logo is not used, the name should bewritten out as two words; Visit Casper.  \n## INCORRECT USE\n\nLike any other branded element, the logo shouldnever be manipulated. This includes adding astroke, stretching, skewing adding a drop shadowand all other modifications outside of approvedcolors and sizes.  \n5150’LOCAL BRAND  \n5150’ Local started as an online friend for Casper residents and has grown into a trusted brand that many localslook to for information on what’s going on around Casper or recommendations on where to eat or what to do on aFriday night. Under the 5150’ Local brand, we put on our restaurant week event every year in January and the 5150’Festival every year in August. These events have helped expand the brand, increase our reach, and build an engagedaudience of Casper locals.  \nNote: Audience consideration. If you’re a business that is planning on using your awarded funds to run yourcampaigns in Casper, the 5150’ Local brand will be most impactful for your marketing.  \n## CORRECT USE\n\nVERTICAL & HORIZONTAL  \nWe have primary horizontal & vertical logos for the5150’ Local. Please use the option that works best foryour specific ad design.  \n## COLORS & BACKING\n\nWe have full color & single color logos available (inlcudingblack & white) to accommodate different designs. Please usefull color whenever possible. If the transparent backgroundsmake the logo indistinguishable in your ad design, please usethe provided logos with white backgrounds.  \n## INCORRECT USE\n\nLike the brand fonts & Visit Casper logo example,the 5150’ Local logo should never be manipulated.This includes adding a stroke, stretching, skewingadding a drop shadow or placing the logos over asolid colored shape.  \nCREATIVE ELEMENTS  \nBusiness must submit creative samples for each marketing tactic they plan on utilizing as part of their campaign.Below you will find specs and sizes for each tactic and examples which outline where the Visit Casper & 5150’ Locallogo needs to be placed.  \n## PAID SOCIAL AD EXAMPLE\n\n(Provide for both FB & Instagram)  \nFord Wyoming Center Paid Facebook Ad Example  \n## DISPLAY ADS SPECS & EXAMPLES\n\nPlease note that display ads can be ran in a varietyof sizes depending on which platform they arerunning and the vendor you are working with.If you’re planning on running display ads, pleasesubmit creative samples in the following sizes.  \n• 250 X 250px  \n• 320 X 50px  \n## BILLBOARD ADS SPECS & EXAMPLES\n\nPlease note that Yesco offers a variety of billboardsizes depending on location and availability. If youare planning on purchasing a billboard through Yescoutilizing grant funds, please submit creative samplesin the following size.  \nBILLBOARD EXAMPLE SIZE: 9’(H) X 24’(W)  \nDesign to: 288px(h) X 768px(w)  \n## Visit Casper Billboard Ad Mock-Example\n\nExample: 320 X 50px  \nWhen creating, the Visit Casper & 5150’ Locallogos must be in a corner and large enough to berecognizable.  \n## Visit Casper Ski Display Ad Example\n\n## VISIT CASPER VISITOR GUIDE ADSPECS & INFORMATION\n\nThe Visit Casper Visitors Guide is updated annually and provided to a worldwide audience. We print 50,000 copiesevery year and have them available in our offices, at businesses around Casper and hotels and travel centers aroundour region. It’s also available to order for free on our website, where we also link to a digital version. Go tohttps://www.visitcasper.com/plan-your-trip/vacation-guide/ to see the current version.  \nNote: If you’re planning on using funds to purchase a ½ page ad in our 2026 Visitor Guide, you do not need toinclude the Visit Casper or 5150’ Local logo.  \n1/2 PAGE SIZING:  \nBleed: .25in  \nPrint Area: 6.4861","cbCaig4kPrlXFFyP","https://ap.wps.com/l/cbCaig4kPrlXFFyP","pdf",1405800,5,"English","# VISIT CASPER MEDIA KIT\n## VISIT CASPER BRANDING INFORMATION\n## CREATIVE ELEMENTS\n## PAID SOCIAL AD EXAMPLE\n## DISPLAY ADS SPECS & EXAMPLES\n## BILLBOARD ADS SPECS & EXAMPLES\n## VISIT CASPER VISITOR GUIDE ADSPECS & INFORMATION\n## VISIT CASPER DOWNTOWN WALKING MAPADSPECS & INFORMATION","[{\"question\":\"How should the Visit Casper and 5150’ Local logos be used correctly?\",\"answer\":\"Use the full color version when possible; otherwise use single-color variations with primary brand colors. Apply the approved logo colors and sizes and avoid modifications like strokes, stretching, skewing, drop shadows, or placing logos over solid shapes.\"},{\"question\":\"What should businesses submit as part of their campaign creative?\",\"answer\":\"Business must submit creative samples for each marketing tactic they plan to use, and follow the provided specifications and placement guidance for where the Visit Casper and 5150’ Local logos need to appear.\"},{\"question\":\"What are the key size requirements for visitor guide ads and downtown walking map ads?\",\"answer\":\"For the Visitor Guide 1/2 page ad: bleed is .25in, print area is 6.4861 x 4.867in, and safety is .25in with all copy within the safety boundary. For the Downtown Walking Pocket-Sized Map single-cell ad: bleed is .125in, print area is 1.85in(w) x 2.96in(h), and safety is .125in with all copy within the safety boundary.\"}]","VISIT CASPER MEDIA KIT - Branding & Ad Specifications | PDF",1791060833,8,{"code":4,"msg":82,"data":100},[101,105,109,113,117,122,126,130,135,138,140],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":103,"slug":104},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},"Exam",70,"exam",{"id":92,"doc_module":4,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},"Comic",60,"comic",{"id":118,"doc_module":4,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},6,"Technology",50,"technology",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":123,"show_sort_weight":124,"slug":125},"Healthcare",40,"healthcare",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":127,"show_sort_weight":128,"slug":129},"Research & Report",30,"research-report",{"id":131,"doc_module":4,"doc_module_name":25,"category_name":132,"show_sort_weight":133,"slug":134},9,"Religion & Spirituality",20,"religion-spirituality",{"id":133,"doc_module":4,"doc_module_name":25,"category_name":136,"show_sort_weight":133,"slug":137},"World Cup","world-cup",{"id":86,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":139},"lifestyle",{"id":141,"doc_module":4,"doc_module_name":25,"category_name":142,"show_sort_weight":92,"slug":143},19,"General","general"]