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The article describes students using virtual events, college fairs, and tour videos to refine application lists and validate fit, while admission offices accelerated online content during the pandemic. Examples include permanent lab tour videos, website video expansions, and a “Skateboarding Tour” series that gained major viewership. It also highlights growth in interactive 360-degree tour traffic and institutional adoption, driven by a more digital admissions process.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/virtual-recruitment-resources-long-lasting-supplement-to-in-person-admissions/578250/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/virtual-recruitment-resources-long-lasting-supplement-to-in-person-admissions/578250.png","ImageObject",300,407,{"name":92,"@type":93},"Ivy","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-09","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":14},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"How do virtual recruitment resources help students during the college selection process?","Question",{"text":112,"@type":113},"Students attend virtual events, college fairs, and tour videos to refine and finalize their application lists. They also review admitted-student activities, simulated classes, and information sessions to assess fit.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why do colleges see virtual recruitment as more than a temporary pandemic solution?",{"text":117,"@type":113},"Admission professionals believe virtual resources will keep long-lasting staying power as a supplement. Many online formats expanded quickly during the pandemic and are now treated as durable marketing and enrollment tools.",{"name":119,"@type":110,"acceptedAnswer":120},"What factors drove the growth of interactive virtual campus tours?",{"text":121,"@type":113},"Interactive tours surged as video production and viewership climbed during the pandemic, with platforms like YouVisit seeing large traffic spikes and more institutions contracting for tour services. The shift to a more digital admissions workflow also increased demand.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},578250,1792633101,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":14,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":29,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144,"preview_page_count":4},549758252649,"https://ap-avatar.wpscdn.com/avatar/8000253669c5317157?_k=1778319167496531819","By Eric Neutuch  \nLive campus tours are back, but virtual recruitment is here to stay.  \nAcross the country, significant numbers of high school students and family members are once again visiting colleges. This is a world away from March 2020 when Jaharra Anglin Stubbs, a highschool junior, was developing her college application list.  \n“I was planning to tour colleges in Washington, DC, during spring break of last year, then the pandemic happened,” recalled Stubbs, who is from Yonkers, New York.  \nIn Stubb’s case, there was nostrolling across campus quads following backward-stepping guides, yearning for gut feelingson whether a college was the right fit.“We had to work around the pandemic,” she said.  \nHer plan is to visit Colgate in the early summer with her mom and aunt. With the pandemic receding, all three are comfortable staying ina hotel and interacting with others while on campus.“I know it will be the right place for me,” she declared.  \nAs the pandemic subsides in the United States and parts of the country edge toward normalcy, NACAC professionals believe that the virtual recruitment resources that Stubbs leaned upon and that colleges invested much effort in developing will not vanish. They say that virtual recruitment will have long-lasting staying power as a supplement to inperson recruitment.  \n…VIRTUAL RECRUITMENT WILL HAVE LONG-LASTING STAYING POWER AS A SUPPLEMENT TO IN-PERSON RECRUITMENT.  \nShe spent hours logging onto virtual events, attending virtual college fairs, and binge-watching virtual college tour videos to refine and finalize her college application list. In order to make her final college selection, she recalled,“I paid attention to all of the [virtual] admitted student activities, simulated classes, meet-and-greets, and information sessions.”  \nIn April 2021, Stubbs committed, sight-unseen, to Colgate University (NY), one among a number of schools that made her strong financial aid offers. The staff from the school’s admission office “went above and beyond in reaching out to me,” Stubbs said. The positive virtual interactions were a factor that contributed to her selection.  \nVIRTUAL CONTENT, BUILT OUT FAST AND ACCESSIBLE EVERYWHERE  \n“Pre-pandemic, every college did not have a uniform and robust set of online options. The pandemic changed that,” observed  \nJulio Mata, director of college counseling at the Francis Parker School (CA) . It was not until the pandemic that ways of learning virtually about colleges really got a proverbial shot in the arm, eventhough there have always been some students who have made college selections without the benefit of visiting, he said.  \nAt Syracuse University (NY), Jonathan J. Hoster, an undergraduate recruitment  \nspecialist for the college of engineering and computer science, collaborated within-house communication professionals to develop a series of video tours highlighting the school’s hightech laboratories. The videos began as pandemic patches to replicate the in-person “wow factor” of the school’s student machine shop, flight simulator, and engineering workshops. But now, Hoster sees the lab tour videos as more or  \nless permanent elements of his school’s enrollment marketing toolkit, expected to last beyond the pandemic.  \nThe admission office at Santa Clara University (CA) had aspired to develop additional video content for its website prior to the COVID-19 crisis, according to Lorenzo Gamboa, senior associate director of admissions.“The pandemic expedited that. We had to mobilize. Instead of going  \n20 miles per hour, we had to reach 60.”  \nOn April 3, 2020, just a couple weeks after the California stayat-home order went into effect, the admission office released a “Skateboarding Tour” video series. The videos follow four student ambassadors jumping, ollieing, and longboarding around the SCU campus inbetween introductions to academic programs. What could be called “chillout” music plays in the background during slow motion camera panning. The tone, to ","cbCaiagmuz4W5Slg","https://ap.wps.com/l/cbCaiagmuz4W5Slg","pdf",227484,"English","# Virtual Recruitment Will Have Long-Lasting Staying Power\n## Virtual Content Built Out Fast and Accessible Everywhere\n## Interactive Virtual Tours Become Must-Haves\n## Perfecting Virtual Events\n## Helping High School Students and Their Families Navigate the Process","[{\"question\":\"How do virtual recruitment resources help students during the college selection process?\",\"answer\":\"Students attend virtual events, college fairs, and tour videos to refine and finalize their application lists. They also review admitted-student activities, simulated classes, and information sessions to assess fit.\"},{\"question\":\"Why do colleges see virtual recruitment as more than a temporary pandemic solution?\",\"answer\":\"Admission professionals believe virtual resources will keep long-lasting staying power as a supplement. Many online formats expanded quickly during the pandemic and are now treated as durable marketing and enrollment tools.\"},{\"question\":\"What factors drove the growth of interactive virtual campus tours?\",\"answer\":\"Interactive tours surged as video production and viewership climbed during the pandemic, with platforms like YouVisit seeing large traffic spikes and more institutions contracting for tour services. The shift to a more digital admissions workflow also increased demand.\"}]","Virtual Recruitment Resources - Long-Lasting Supplement to In-Person Admissions | PDF",1792033376,15]