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instructional and informational videos that get watched  \nForeword:  \nVideo has revolutionized the delivery of information and training content. Whether you are teaching people through online content, or  \ntraining internal coworkers, the use of video to share knowledge is becoming an expectation.  \nHowever, many companies struggle with how to create and deliver  \nengaging and effective instructional videos that viewers will actually watch.  \nTechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos, and what that means for creating videos that get watched.  \nIn this guide, you will find applicable tips on how you can leverage these insights to create video content that helps people learn new skills or gain new knowledge.  \n2  \nContents  \n04 / Introduction  \n05 / Research Methodology  \n07 / The Rise Of Video  \n10 / Know Your Audience  \n11 / How to Grab Their Attention-And Make Them Stay  \n11 / The Preferred Length Of Videos  \n14 / The Power of Search  \n18 / Why People Stop Watching Video  \n19 / How to Keep Viewers Watching  \n23 / Caption Your Content  \n25 / Be The Best: Lessons Learned From Real-World Videos  \n31 / What Did we Learn?  \n32 / Tools of the Trade  \n03  \nIntroduction  \nVideo has emerged as one of the most powerful and widely used formats for delivering trainings and instructions- regardless of who your audience is. The vast majority of businesses have embraced video as a marketing, training, and communication tool with customers and employees  \nalike. The acceptance and consumption of video continues to grow across most demographics.  \nThis should come as no surprise: As employees, students, and customers increasingly expect information to be available in video format1, businesses are embracing video for its benefits, visual appeal, and effectiveness.  \nThe big question is no longer “Should I create a video?” Instead, we need to focus on the question “How do I create videos that are effective and that get watched?”  \nTo understand more about how this medium is most effective, TechSmith conducted research to discover user preferences and consumption habits across six different markets-Australia, Canada, France, UK, the US, and Germany.  \nThe TechSmith Video Viewer research provides unique insights into when, why, and how today’s consumers engage with informational and instructional video content, as well as best practices to ensure your instructional and informational videos are efficient and effective. Discover how you can revamp your own video content to find a better way to connect with your audience.  \n[1](1 www.techsmith.com/visual-communication-research)[ ](1 www.techsmith.com/visual-communication-research)[www.techsmith.com/visual-communication-research](1 www.techsmith.com/visual-communication-research)  \n04  \nResearch Methodology  \nResearch Part 1: Video Viewer Survey  \nTo understand more about how video is most effective, TechSmith conducted research to discover user preferences and video viewing habits.  \nThe main portion of the research consists of a survey that was administered to 924 unique respondents in late December 2018. The recruitment as well as the delivery of the survey were conducted by Qualtrics, an independent research partner.  \nSimilar versions of this survey were previously conducted in 2013 and 2016. For the 2016 study, we surveyed 1,006 participants while the 2013 study involved surveyed 1900 respondents. All studies used the same type of survey methodology, though the questions varied slightly year to year.  \nThis report will focus on the most recent results, but data from previous reports will be referenced for comparative purposes.  \nWHO WERE THE SURVEY PARTICIPANTS?   \nMarkets Included  \nAustralia (17%)  \n(n=155)  \nUS (17%)  \n(n=154)  \nCanada (17%)  \n(n=155)  \nFrance (17%)(n=155)  \nUK (17%)  \n(n=154)  \nGermany (16%)  \n(n=151)  \nKey","cbCaifOSbVZ5YLkM","https://ap.wps.com/l/cbCaifOSbVZ5YLkM","pdf",3519154,33,"English","# Introduction\n## Research Methodology\n## The Rise Of Video\n## Know Your Audience\n## How to Grab Their Attention-And Make Them Stay\n## The Preferred Length Of Videos\n## The Power of Search\n## Why People Stop Watching Video\n## How to Keep Viewers Watching\n## Caption Your Content\n## Be The Best: Lessons Learned From Real-World Videos\n## What Did we Learn?\n## Tools of the Trade","[{\"question\":\"What is the main purpose of this guide?\",\"answer\":\"It translates TechSmith research into actionable advice for creating instructional and informational videos that viewers will actually watch.\"},{\"question\":\"How was the research conducted?\",\"answer\":\"The study includes a 2018 video viewer survey administered to 924 unique respondents via Qualtrics, plus an analysis of 95 submitted real-world instructional and informational videos.\"},{\"question\":\"What topics are covered to improve video performance?\",\"answer\":\"The guide addresses understanding the audience, grabbing and holding attention, preferred video length, search visibility, reasons viewers stop watching, and ways to keep viewers engaged, including captioning.\"}]","Video Viewer Habits, Trends, And Statistics You Need To Know - How to Create Instructional and Informational Videos That Get Watched | PDF",1789872173,83]