[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-293003-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-293003-en":131},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","using-personality-type-to-shape-effective-communication","USING PERSONALITY TYPE TO SHAPE EFFECTIVE COMMUNICATION","","A handout explains how personality typing can be used to improve communication effectiveness. It introduces the importance of personality and the concept of grouping traits into types, then positions the Myers-Briggs Type Indicators (MBTI) as a widely used psychological framework with an accepted reliability. The document outlines how MBTI supports tailoring messages to an audience’s likely thinking patterns and details the MBTI’s four functions and their opposing dichotomies, including orientation, perceiving, and judging.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/using-personality-type-to-shape-effective-communication/293003/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/using-personality-type-to-shape-effective-communication/293003.png","ImageObject",300,407,{"name":42,"@type":43},"Gelato","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-29","2026-09-17",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",12,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Why does the handout emphasize personality typing for communication?","Question",{"text":63,"@type":64},"It explains that identifying a person’s personality type provides insights into how to present messages effectively. It also supports tailoring content to how the audience is likely to think.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What is the MBTI described as in the document?",{"text":68,"@type":64},"The Myers-Briggs Type Indicators are presented as a widely accepted framework for predicting behavior. The handout highlights its common use, availability of supporting research, and accessibility for most people.",{"name":70,"@type":61,"acceptedAnswer":71},"What are the four MBTI functions mentioned?",{"text":72,"@type":64},"The document states that MBTI uses four facets of character, illustrated in Figure 1. It then begins detailing the first function (orientation of personal energy) and the second function (perceiving function), each with opposing dichotomies.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},293003,1789658539,{"code":4,"msg":82,"data":83},"success",[84,88,92,96,101,106,111,115,120,123,127],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},"Exam",70,"exam",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},5,"Comic",60,"comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":104,"slug":105},6,"Technology",50,"technology",{"id":107,"doc_module":4,"doc_module_name":25,"category_name":108,"show_sort_weight":109,"slug":110},7,"Healthcare",40,"healthcare",{"id":112,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":113,"slug":114},8,30,"research-report",{"id":116,"doc_module":4,"doc_module_name":25,"category_name":117,"show_sort_weight":118,"slug":119},9,"Religion & Spirituality",20,"religion-spirituality",{"id":118,"doc_module":4,"doc_module_name":25,"category_name":121,"show_sort_weight":118,"slug":122},"World Cup","world-cup",{"id":124,"doc_module":4,"doc_module_name":25,"category_name":125,"show_sort_weight":124,"slug":126},10,"Lifestyle","lifestyle",{"id":128,"doc_module":4,"doc_module_name":25,"category_name":129,"show_sort_weight":97,"slug":130},19,"General","general",{"code":4,"msg":82,"data":132},{"doc_id":79,"user_id":133,"nickname":42,"user_avatar":134,"doc_module":4,"category_id":112,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":140,"language":141,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":12,"update_tm":80,"read_time":145,"preview_page_count":4},19241457091524,"https://us-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","USING PERSONALITY TYPE TO SHAPE EFFECTIVE  \nCOMMUNICATION  \nBackground  \nBefore we begin discussing how you can use the Myers-Briggs Type Indicators (MBTI) tooptimise effective communication, it is worth describing why personality typing is so important. To undertand this importance, let’s look at each word in turn:  \n􀀹 Personality. In one respect, personality is the culmination of many key learned factors that are relatively specific to each of us. However, personality is much more than the culmination of the issues that were discussed in the lower tiers ofthe Profiling Pyramid. Personality is also affected by genetic factors, such as temperament, which makes it a powerful force in shaping the way we all think about issues(1) .  \n􀀹 Type. The study of personality would be almost impossible if every individual was unique, because gaining an understanding of the way we think would be too complex. To simplify the study of personality, psychologists have developed trait theories, which are used to identify the basic personality traits. Each set of traits can then be grouped into Types, so these can be used to describe categories of common personality characteristics.  \nYou can therefore use information on personality type to look at common aspects of human psychology. Most importantly, by identifying the personality type for people with whom you need to communicate effectively, you can gain profound insights into the way you need to put your message across. However, to predict the way in which members of your target audience might think, you must use an appropriate psychological framework. There are many psychological frameworks available, but one of the most useful is the MBTI, because:  \n􀀹 The MBTI Provides Good Results. The MBTI is generally accepted as a reliable framework for successfully predicting behaviour(2) . Most importantly, this reliability means that it can be used to predict specific differences in people, and then cope with those differences constructively(3) .  \n􀀹 The MBTI is Commonly Used. This framework is one of the most commonly used models for personality profiling, as the test is taken over 2 million times annually(4) . Because of the prominence of this test, there is a substantial amount of research available to assist in understanding personality. This research has been used to develop the proven systems and approaches described in this handout.  \n􀀹 The MBTI Framework is Easy to Understand. One of the main reasons for the wide acceptance of this model is that it is readily understandable by most people, and not just professional psychologists(5) . You therefore don’t need to do a detailed course, to get some very real benefits from this psychological framework.  \n􀀹 Using MBTI Information can Improve Effective Communication. Research by people like Yeakley(6) and Thompson(7) has indicated that you can improve the quality and effectiveness of communication, by aligning the content to the personality profile of the audience. The MBTI can therefore provide a powerful tool for developing highly effective communication.  \nSo what is the MBTI?  \nThe Myers-Briggs Type Indicators were developed by a mother/daughter team (Katharine Briggs/Isabel Briggs Myers), so they could refine concepts in personality typing published by the eminent psychologist C.G. Jung(8) .  \nTo understand these different aspects of personality, the MBTI uses four separate facets of character (which are known as functions) . These functions are illustrated in Figure 1(9), and they each contain two opposing dichotomies. These dichotomies equate to opposite ends of a personality spectrum. For example, as shown in Function 1 at Figure 1 some people are extroverted and others might be introverted.  \nFigure 1 : The Four Functions and their Dichotomies  \nThe dichotomies within each of the four functions are:  \n􀀹  \nFunction 1 - Orientation of Personal Energy (Extraversion/ Introversion). The first function describes the way in which a person wants to","cbCaih9Q5Ekmm4io","https://ap.wps.com/l/cbCaih9Q5Ekmm4io","pdf",1159275,21,"English","# Background\n## Using personality type to shape effective communication\n# What is the MBTI?\n## Development of MBTI\n## The four functions and their dichotomies\n## Function 1: Orientation of personal energy (Extraversion/Introversion)\n## Function 2: Perceiving Function (Sensing/iNtuition)","[{\"question\":\"Why does the handout emphasize personality typing for communication?\",\"answer\":\"It explains that identifying a person’s personality type provides insights into how to present messages effectively. It also supports tailoring content to how the audience is likely to think.\"},{\"question\":\"What is the MBTI described as in the document?\",\"answer\":\"The Myers-Briggs Type Indicators are presented as a widely accepted framework for predicting behavior. The handout highlights its common use, availability of supporting research, and accessibility for most people.\"},{\"question\":\"What are the four MBTI functions mentioned?\",\"answer\":\"The document states that MBTI uses four facets of character, illustrated in Figure 1. It then begins detailing the first function (orientation of personal energy) and the second function (perceiving function), each with opposing dichotomies.\"}]","USING PERSONALITY TYPE TO SHAPE EFFECTIVE COMMUNICATION | PDF",53]