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It analyzes barriers and drivers for adoption and provides practical case studies showing how tourism can be incorporated across core curriculum, specialized subjects, pre-university pathways, and dedicated tourism schools. 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It also highlights contributions from academic partners such as Cambridge Assessment International Education, AHLEI, and the International Baccalaureate Organization.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},645621,1792728357,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":138,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":128,"read_time":143},962090895452,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","EDUCATION TOOLKIT  \nFor the incorporation of tourism as a subject in high schools.  \nAcademic Partners for the use of their methodologies:  \nCopyright © 2023, World Tourism Organization (UNWTO)  \nUNWTO Education Toolkit – For the incorporation of tourism as a subject in high schools  \nISBN, printed version: 978-92-844-2467-2  \nISBN, electronic version: 978-92-844-2468-9  \nDOI: 10. 18111/9789284424689  \nPublished by the World Tourism Organization (UNWTO), Madrid, Spain. First published: 2023  \nAll rights reserved.  \nWorld Tourism Organization (UNWTO) C/ Poeta Joan Maragall, 42  \n28020 Madrid Website: Spain  \nTel.: (+34) 915 67 81 00  \nFax: (+34) 915 71 37 33 [www.unwto.org](www.unwto.org)  \nE-mail: [info@unwto.org](info@unwto.org)  \nThe designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization (UNWTO) concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.  \nUNWTO does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. The mention of specific companies or products of manufacturers does not imply that they are endorsed or recommended by UNWTO in preference to others of a similar nature that are not mentioned.  \nThe report/results do not constitute any form of advice, recommendation, representation or endorsement and are not intended to be relied on in making (or refraining from making) any specific investment or other decisions.  \nCitation:  \nWorld Tourism Organization (2023), UNWTO Education Toolkit – For the incorporation of tourism as a subject in high schools, UNWTO, Madrid, DOI:  \n[https://doi.org/10.18111/9789284424689](https://doi.org/10.18111/9789284424689) .  \nAll UNWTO publications are protected by copyright. Therefore, and unless otherwise specified, no part of a UNWTO publication may be reproduced, stored in a retrieval system or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, scanning, without prior permission in writing. UNWTO encourages dissemination of its work and is pleased to consider permissions, licensing, and translation requests related to UNWTO publications.  \nPermission to photocopy UNWTO material in Spain must be obtained through:  \nCentro Español de Derechos Reprográficos (CEDRO) Calle Alcalá, 26, 3º  \n28014 Madrid  \nSpain  \nTel.: (+34) 913 08 63 30  \nFax: (+34) 913 08 63 27  \n[Website: www.cedro.org](Website: www.cedro.org)  \nE-mail: [cedro @ cedro.org](cedro @ cedro.org)  \nFor authorization of the reproduction of UNWTO works outside of Spain, please contact one of CEDRO’s partner organizations, with which bilateral agreements are in place (see: [www.cedro.org/english?lng=en](www.cedro.org/english?lng=en)).  \nFor all remaining countries as well as for other permissions, requests should be addressed directly to the World Tourism Organization. For applications see: [www.unwto.org/unwto-publications](www.unwto.org/unwto-publications).  \nTABLE OF  \nCONTENTS  \nPg.  \nExecutive summary   01  \nIntroduction   04  \n01   \nTourism in the highschool system   07  \n1.1 Education: the response to the skills gap   10  \n1.2 The high school system   13  \n1.3 General education in high school   29  \n1.4 Key stakeholders   38  \n1.5 Brand positioning of the tourism sector   38  \n1.6 Barriers to incorporate tourism as a subject in high school   39  \n1.7 Drivers for incorporating tourism as a subject in high school   42  \n02   \nCase studies   45  \n2.1 Case study for incorporating tourism as a subject in the   47  \ncore curriculum  \n2.2 Case studies for promoting tourism as a specialized   50  \nsubject included in the curriculum  \n2.3 Case study for incorporating tourism as a pre-university course   55  \n2.4 Case study of specialized schools of tourism   56  \n03  Pg.  \nAc","cbCailDD8zuUWqug","https://ap.wps.com/l/cbCailDD8zuUWqug","pdf",18809696,126,"English","# Executive summary\n# Introduction\n# Tourism in the highschool system\n## Education: the response to the skills gap\n## The high school system\n## General education in high school\n## Key stakeholders\n## Brand positioning of the tourism sector\n## Barriers to incorporate tourism as a subject in high school\n## Drivers for incorporating tourism as a subject in high school\n# Case studies\n## Case study for incorporating tourism as a subject in the core curriculum\n## Case studies for promoting tourism as a specialized subject included in the curriculum\n## Case study for incorporating tourism as a pre-university course\n## Case study of specialized schools of tourism\n# Academic partnerships\n## Cambridge Assessment International Education\n## American Hotel & Lodging Educational Institute (AHLEI)\n## International Baccalaureate Organization\n# Recommendations for promoting tourism in high school\n# Annexes","[{\"question\":\"What is the purpose of the UNWTO Education Toolkit?\",\"answer\":\"It provides guidance for incorporating tourism as a subject in high schools, including the educational rationale and implementation approaches. It is designed to support curriculum integration through evidence and examples.\"},{\"question\":\"What topics are covered within the section on tourism in the highschool system?\",\"answer\":\"The toolkit addresses education responses to skills gaps, high school system structure, general education, key stakeholders, sector brand positioning, barriers, and drivers for including tourism.\"},{\"question\":\"How does the toolkit support implementation through academic partnerships and case studies?\",\"answer\":\"It includes case studies across different curriculum models (core curriculum, specialized subjects, pre-university courses, and specialized tourism schools). It also highlights contributions from academic partners such as Cambridge Assessment International Education, AHLEI, and the International Baccalaureate Organization.\"}]","UNWTO Education Toolkit - For the incorporation of tourism as a subject in high schools | PDF",318]