[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-150464-en":3,"doc-seo-150464-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},150464,7971461740909,"Levi","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",8,"Research & Report","Universal Weekly 23 No.11 - Universal Moviegram and Audience Praise","A collection of Universal Weekly issue content presenting critical praise and audience reactions to major film spectacle, alongside a business-focused message from Carl Laemmle on how audience preferences guide picture-making. The issue includes promotional sections such as “Want!” and “The People Know,” emphasizing advertising-driven audience participation. It also features film industry news from Universal City, including preparations for new productions and casting updates.","NLIVERSALVEEKY  \n23 NO1lOCTHoot Gibson inCALGARY°STAMPEDE'  \n\"Impressive sea drama with many powerful situa-  \ntions.A capital attraction for any house.”  \n—Motion Pictures Today  \n“One of the most realistic sea stories ever screened.  \nCarries a great punch all the way.”  \n—Film Daily  \n\"Arouses the interest.Well directed and well acted.  \nShould give good satisfaction.\"  \n—Harrison's Reports  \n“A good attraction at the box-office.”  \n—Moving Picture World  \n# Hailed With Praise by the Critics\n\n## “SUPER-SPECTACLE”\n\n“MASTERPIECE”  \n\"Super spectacle has been used to de-scribe previous photoplays so it is alittle pale for this film.Take that ad-jective and raise it to the Nth degree.Then throw it in a bushel with a halfdozen superlatives for good measureand it would be about right!”—The Sun  \n\"The latest masterpiece by that wonder-ful master of disguise,Lon Chaney.·one of the greatest and most intriguingspectacles of the present season.”—The Inquirer  \n## “AUDIENCE STOOD UP ANDAPPLAUDED”\n\n“THRILLING,STUPENDOUS”  \n“\"The Phantom of the Opera'is theweirdest and most fantastic photodramathe films have thus far produced.Theaudience stcod up and applauded duringthe final flickers of the play on thescreen—a thing almost unheard of inPhiladelphia.”—Daily News  \n\"One of the most thrilling photoplaysever screened—1001 adjectives laid endtn end would scarcely sufice to describeadequately the grandeur of thisstupendous spectacle produced by CarlLaemmle.”—Public Ledger  \nNow Playing an Extended Run at the Aldine Theatre,Philadelphia at $1.50 Top  \n# The People Know\n\nNo.456,---Straight from the ShoulderTalk by Carl Laemmle,President of theUniversal Pictures Corporation  \nOW many times have you discovered that some pic-ture you liked immensely did not please your audi-ences at all;or that some picture you thought wasutterly useless made a tremendous hit with your people?  \nIt is a common experience.It proves that no one manknows it all when it comes to ANALYZING THE PEO-PLE’S LIKES AND DISLIKES.  \nAt one time I relied upon my own judgment as to whatthe people want.Next,I consulted successful exhibitors.But now I have found someone who knows more surelythan you and I together what the people want ---and thatis THE PEOPLE THEMSELVES.  \nFor years,at first through the Saturday Evening Postand later through additional publications,I have conduct-ed a campaign of advertising designed as much to get thepeople to help us make pictures as to advertise UniversalPictures.  \nThe result is amazing.I told you something about it afew months ago,but the development since then has openedmy eyes wider than ever.  \nThousands of people now write us their ideas and sug-  \n\n| VoL.23,No.11   | UNIVERSAL WEEKLY   |  |\n| --- | --- | --- |\n\n5  \n# Want!\n\nWhat They  \ngestions and criticisms.The executive heads of the Univer-sal Company study these letters.So do our studio execu-tives.I,personally,take a huge stack of them home withme practically every night and read them in bed.  \nCertain smart writers of a cynical turn of mind have saidthat even the people dont know what they want.Neverwas there a greater mistake.Never in all my experiencehave I had such intelligent cooperation as I am now get-ting every day from movie fans all over the world.I con-sider them my advisory council and I listen to them MORECAREFULLY THAN I DO TO PEOPLE WHO HAVEHAD TO0 MUCH MOVING PICTURE EXPERIENCE.  \nThese thousands of readers of Universal advertisements are giving Uni-versal Pictures as much serious thought as though they were on our pay-roll.They are actually governing the kind and type of pictures Universalis making.They are looking for Universal Pictures WITH A PERSONALINTEREST WHICH MONEY COULD NOT BUY.  \nSo I suggest again that you ought to hook up with this national made-to-order interest in Universal Pictures.When you run a Universal,empha-size the fact that it IS a Universal.I am not entirely selfish in this.Nat-urally your advertising will help Universal,BUT IT WILL HELP YOUFUL","cbCainRcBr4STsqM","https://ap.wps.com/l/cbCainRcBr4STsqM","pdf",45581026,1,436,"English","en",105,"# Hailed With Praise by the Critics\n## “SUPER-SPECTACLE”\n## “AUDIENCE STOOD UP AND APPLAUDED”\n# The People Know\n## No. 456, “Straight from the Shoulder” Talk\n# Want!\n# Want!\n# BSON\n# U NIVE RSAL MOVIEGRAM S\n## School For Movie Novices Opened At Universal City","[{\"question\":\"What message does Carl Laemmle deliver about audience preferences?\",\"answer\":\"Laemmle argues that audiences understand their likes and dislikes better than any individual expert, and that Universal should listen closely to people through its advertising and communications.\"},{\"question\":\"How does the issue describe the reaction to the film “Super-Spectacle”?\",\"answer\":\"It presents multiple critic quotes praising the film’s spectacle and overall impact, emphasizing its large-scale entertainment quality and engaging presentation.\"},{\"question\":\"What kind of production updates appear in the Universal City news section?\",\"answer\":\"The issue reports on preparations for upcoming filming projects, including scenario and direction plans and notes about selected performers and roles.\"}]","Universal Weekly 23 No.11 - Universal Moviegram and Audience Praise | 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