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The report outlines an equity-centered strategy combining statewide coordination and local flexibility, including priority school microgrants, personalized governor-led communication, and expanded outreach through OtterBot. It tracks statewide progress, evaluates impact on completion rates, and documents key lessons and goals for the 2025-26 academic 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was the main goal of WSAC’s Spring 2025 Financial Aid Campaign?","Question",{"text":112,"@type":113},"To increase financial aid awareness and raise FAFSA completion rates among Washington high school seniors so more students could access postsecondary opportunities.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Which three core strategies did WSAC use during the campaign?",{"text":117,"@type":113},"Priority Schools Outreach, Governor’s Personalized Communication, and Expanded Student and Parent Outreach through OtterBot and targeted campaigns.",{"name":119,"@type":110,"acceptedAnswer":120},"What evidence of impact does the report highlight from the Spring 2025 campaign?",{"text":121,"@type":113},"It reports measurable statewide gains in FAFSA completion, including an increase in the senior FAFSA completion rate by July compared with July 2024, alongside progress toward campaign outcomes and closing gaps across student 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\nAcknowledgements .....................................................................................................................3  \nPreface ........................................................................................................................................4  \nExecutive Summary .....................................................................................................................5  \nIntroduction .................................................................................................................................9  \nImproving Economic Opportunities ..............................................................................................9  \nOur Spring 2025 Financial Aid Campaign Strategies .................................................................... 12  \nOverall Progress toward Campaign Outcomes as of July 1, 2025 .................................................. 13  \nWhat We Accomplished Statewide during the Spring Campaign .................................................. 17  \nWhat We Learned in the Spring Campaign...................................................................................21  \nOur Goals for 2025-26 Academic Year ........................................................................................22  \nOur Plan for the 2025-26 Academic Year .....................................................................................22  \nConclusion ................................................................................................................................25  \nAppendix A: Demonstrated Results of Spring 2025 Outreach Strategies .......................................26  \nAppendix B: Lessons Learned during Spring 2025 ........................................................................34  \nEnd notes ...................................................................................................................................39  \nAcknowledgements  \nWe would like to thank Isaac Kwakye and Sarah Weiss for supporting us in the development of this report. Additionally, sincere gratitude is owed to the College Access Initiatives (CAI) division for its outreach efforts during the Spring 2025 Financial Aid Campaign.  \nPreface  \nIn early 2025, the Washington Student Achievement Council (WSAC) embarked on an ambitious spring outreach campaign intended to increase financial aid awareness and FAFSA filing rates among Washington’s high school seniors. This report describes the campaign’s strategies, tracks progress against the campaign’s goals, and shares other data on statewide FAFSA filing trends during the spring campaign.  \nExecutive Summary  \nIn Spring 2025, the Washington Student Achievement Council (WSAC) launched one of its most concentrated financial aid outreach campaigns yet. The goal: Raise Washington’s historically low Free Application for Federal Student Aid (FAFSA) completion rates so more students could access the aid they deserve. With only three months left in the school year, WSAC mobilized a complex, equity-centered strategy grounded in urgency, partnerships, and data-driven outreach.  \nKey Takeaway  \nBy combining statewide coordination with local flexibility, WSAC helped schools, families, and communities complete the FAFSA earlier and more effectively. These efforts ensured that more Washington students can turn the promise of postsecondary opportunity into reality.  \nContext  \nFAFSA completion is one of the strongest predictors of postsecondary enrollment. According to the National College Attainment Network (NCAN), 92% of high school seniors who complete the FAFSA proceed to attend college the fall immediately after graduation. In contrast, only 51% of those who do not complete the FAFSA do the same. 1 Washington state makes significant investments in programs like th","cbCaifcS0c3FBeik","https://ap.wps.com/l/cbCaifcS0c3FBeik","pdf",965370,39,"English","# Acknowledgements\n# Preface\n# Executive Summary\n# Introduction\n## Improving Economic Opportunities\n## Our Spring 2025 Financial Aid Campaign Strategies\n## Overall Progress toward Campaign Outcomes as of July 1, 2025\n## What We Accomplished Statewide during the Spring Campaign\n## What We Learned in the Spring Campaign\n# Our Goals for 2025-26 Academic Year\n# Our Plan for the 2025-26 Academic Year\n# Conclusion\n# Appendix A: Demonstrated Results of Spring 2025 Outreach Strategies\n# Appendix B: Lessons Learned during Spring 2025\n# End notes","[{\"question\":\"What was the main goal of WSAC’s Spring 2025 Financial Aid Campaign?\",\"answer\":\"To increase financial aid awareness and raise FAFSA completion rates among Washington high school seniors so more students could access postsecondary opportunities.\"},{\"question\":\"Which three core strategies did WSAC use during the campaign?\",\"answer\":\"Priority Schools Outreach, Governor’s Personalized Communication, and Expanded Student and Parent Outreach through OtterBot and targeted campaigns.\"},{\"question\":\"What evidence of impact does the report highlight from the Spring 2025 campaign?\",\"answer\":\"It reports measurable statewide gains in FAFSA completion, including an increase in the senior FAFSA completion rate by July compared with July 2024, alongside progress toward campaign outcomes and closing gaps across student groups.\"}]","Turning Data into Opportunity - A Case Study of WSAC’s Spring 2025 Financial Aid Campaign | PDF",1792063389,98]