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It also examines how marketing, communications, and advancement evolve into expanded roles and strategic partnerships, culminating in implications for future planning and practice.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/trends-2025-key-findings-on-enrollment/584350/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/trends-2025-key-findings-on-enrollment/584350.png","ImageObject",300,407,{"name":42,"@type":43},"WPS_1786070896","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-04","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",5,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What topic does the report address?","Question",{"text":63,"@type":64},"The report focuses on trends in enrollment and the 2025 key findings related to enrollment challenges.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What factors drive enrollment challenges?",{"text":68,"@type":64},"Enrollment challenges are described as driven by multiple, interconnected factors rather than a single cause.",{"name":70,"@type":61,"acceptedAnswer":71},"How do institutions respond to enrollment challenges?",{"text":72,"@type":64},"Institutional responses are characterized by tactics that balance cost containment with strategic investment, supported by marketing, communication, and advancement roles.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},584350,1792208733,{"code":4,"msg":82,"data":83},"success",[84,88,92,96,100,105,110,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},"Exam",70,"exam",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":97,"show_sort_weight":98,"slug":99},"Comic",60,"comic",{"id":101,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":103,"slug":104},6,"Technology",50,"technology",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":107,"show_sort_weight":108,"slug":109},7,"Healthcare",40,"healthcare",{"id":111,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":112,"slug":113},8,30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":55,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":111,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":139,"language":140,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":12,"update_tm":144,"read_time":145,"preview_page_count":4},549768072016,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Trends  \n2025 KEY FINDINGS  \non Enrollment  \nin partnership with  \nAll rights reserved. No part of the material protected by this copyright may be reproduced or used in any form, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the Council for Advancement and Support of Education.  \nLimit of Liability/Disclaimer:  \nThis research was supported by funding from Campbell and Company. The content, findings, and conclusions are the responsibility of the author(s) and do not necessarily represent the views of Campbell and Company.  \nWhile the publisher has used its best efforts in preparing this document, it makes no representations or warranties in respect to the accuracy or completeness of its contents. No liability or responsibility of any kind (to extent permitted by law), including responsibility for negligence, is accepted by the Council for Advancement and Support of Education or its servants or agents. All information gathered is believed to be correct at publication date. Neither the publisher nor the author is engaged in legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.  \nAUTHOR  \nDr. Jacqueline E. King, Independent Consultant  \nCONTRIBUTORS  \nDr. R. Fleming Puckett, Principal Research Faculty, CASE InsightsSM Solutions  \nJenny Cooke Smith, Senior Director, CASE InsightsSM Solutions Sheeleah Prince, Senior Project Manager, CASE InsightsSM Solutions Carrie Dahlquist, Senior Counsel, Campbell and Company Jon Kingzette, Senior Consultant, Campbell and Company  \nFOR MORE INFORMATION  \nGeneral inquiries: [insights@case.org](insights@case.org)  \nMedia [inquiries:](inquiries: media@case.org)[ media@case.org](inquiries: media@case.org)  \nABOUT CASE  \nCASE—the Council for Advancement and Support of Education—is a global, not-for-profit membership association with a vision to advance education to transform lives and society. CASE is the home for advancement professionals, inspiring, challenging, and equipping them to act effectively and with integrity to champion the success of their institutions. CASE defines the competencies and standards for the profession of advancement, leading and championing their dissemination and application for more than 90,000 advancement professionals at 3,000 member institutions in 80 countries. Broad and growing communities of professionals gather under the global CASE umbrella. Currently, these professionals include those working in alumni relations, development and advancement services, communications, fundraising, government relations, and marketing. These professionals are at all stages of their careersand may be working at universities, schools, colleges, cultural institutions, or other not-for-profit organizations.  \nHeadquartered in Washington, D.C., CASE works across all continents from its regional offices in London, Singapore, and Mexico City to achieve a seamless experience for all its stakeholders, particularly its members, volunteers, and staff.  \nCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION  \n[case.org](case.org)  \nLondon Mexico City Singapore Washington, D.C.  \nABOUT CAMPBELL & COMPANY  \nFor fifty years and counting, nonprofit leaders have come to Campbell & Company with their biggest ideas and boldest dreams.  \nTogether, we’ve raised billions in visionary campaigns and taken transformational ideas from concept to reality. We work with organizations atthe most dynamic and meaningful moments in their lives—and as a 100% employee-owned firm, we invest ourselves 100% in our clients’ success.  \nOur core work includes:  \n• Campaign planning studies  \n• Fundraising and development assessments  \n• Fundraising-forward strategic planning  \n• Campaign and implementation counsel  \n• Integrated communications and analytics  \nLearn more about Campbell & Company’s services and insights at c","cbCaifvEibIt33YV","https://ap.wps.com/l/cbCaifvEibIt33YV","pdf",1363326,25,"English","# Key Insights\n# Introduction\n# U.S. and U.K. Respondents\n# Institutions are Experiencing Enrollment Challenges Across a Spectrum of Urgency\n# Enrollment Challenges are Driven by Multiple, Interconnected Factors\n# Timing and Duration of Enrollment Challenges\n# Institutions That Do Not Expect Enrollment Challenges\n# Institutional Responses to Enrollment Challenges\n# Overall Assessment\n# Response Tactics Reflect a Balance of Cost Containment and Strategic Investment\n# Planning for the Future\n# What’s Next: Implications for Strategy and Practice","[{\"question\":\"What topic does the report address?\",\"answer\":\"The report focuses on trends in enrollment and the 2025 key findings related to enrollment challenges.\"},{\"question\":\"What factors drive enrollment challenges?\",\"answer\":\"Enrollment challenges are described as driven by multiple, interconnected factors rather than a single cause.\"},{\"question\":\"How do institutions respond to enrollment challenges?\",\"answer\":\"Institutional responses are characterized by tactics that balance cost containment with strategic investment, supported by marketing, communication, and advancement roles.\"}]","Trends - 2025 Key Findings on Enrollment | PDF",1792050755,63]