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The paper traces the shift from earlier nationalistic themes toward idol-driven performance, where coordinated dance, memorable melodies, and carefully crafted male images support new gender expressions. Using the concept of the “New Male,” it examines soft masculinity, flower-boy aesthetics, and emotional presentation, and assesses how these influences recalibrate Indian masculinity perspectives and challenge patriarchal binaries.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/transition-of-the-idea-of-masculinity-in-k-pop-culture-within-indian-viewers-research-focus-on-new-male/154732/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/transition-of-the-idea-of-masculinity-in-k-pop-culture-within-indian-viewers-research-focus-on-new-male/154732.png","ImageObject",300,407,{"name":92,"@type":93},"Noah","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-27","2026-08-28",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"How does the paper describe the construction of masculinity?","Question",{"text":112,"@type":113},"Masculinity is presented as socially, culturally, and historically constructed, reinforced by patriarchal expectations that assign men rational strength and women emotional dependence.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What is “New Male” in the K-Pop context according to the paper?",{"text":117,"@type":113},"“New Male” refers to male idols who use beauty practices and cute expressions to connect with fans, aligning performance with a soft, emotionally expressive masculinity.",{"name":119,"@type":110,"acceptedAnswer":120},"How does K-Pop influence Indian views of masculinity?",{"text":121,"@type":113},"Digitisation and idol imagery introduce alternative masculine ideals that challenge the male/female binary, reframe emotional expression, and relate to broader goals such as gender equality and LGBTQ inclusion.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},154732,1787897662,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":19,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":129,"read_time":52},8796095462418,"https://ap-avatar.wpscdn.com/avatar/80000253c1241d02b47?x-image-process=image/resize,m_fixed,w_180,h_180&k=1778826106357471780","Navajyoti, International Journal of Multi-Disciplinary Research  \nVolume 4, Issue 2, February 2019  \nTRANSITION OF THE IDEA OF MASCULINITY IN K-POP CULTURE  \nWITHIN INDIAN VIEWERS  \nTeresa Devi Arambam  \nMA English, Jyoti Nivas College Autonomous  \nAbstract  \nK-Pop or Korean Pop is a form of music in Korea which consists of different kinds of genre. In South Korea the themes of music were mainly nationalistic before the birth of the K-Popera we know now. The K-Pop culture began to gain popularity mainly because of the perfect synchronized dancing, addictive melodies and attractive South Korean performers. The growth of digitisation has given an exposure of the K-Pop culture towards the Indian viewers and also internationally. This is evident with the Korean songs entering Billboard and the boyband ‘BTS’ haven been nominated several times for the American Music Awards. The paper will look upon the knowledge of how K-Pop industry has given a new set of male and its idea of masculinity. The paper investigates how the ‘New Male' has influenced the perspective of Indian masculinity through digitisation.  \nKeywords: KPop, Masculinity, subculture  \nINTRODUCTION  \nThe idea of masculinity has always been constructed socially, cultural and historically. Binaries are often created when men are expected to be rational, strong and to be the breadwinner of the family whereas women are expected to be emotional, dependent and inferior. When we come to the idea of gender we often find patriarchal mainstream society reinforcing the image of the ‘Macho Man' in media, movies. The expectancy behaviour can often lead to psychological problems in men. According to Jonah Gokova, men have been forced by the patriarchy to be collaborators in systems that oppress women. They have allowed themselves to move away from the emotional connection from their family. So, there comes a need to redefine masculinity as it has become toxic to the society as well as to him.  \nK-Pop or Korean Pop is a form of music in Korea which consists of different kinds of genre. In South Korea the themes of music were mainly nationalistic before the birth of the KPop era we know now. Seo-Taeji and the boys is seen as the pioneers ofthe K-Pop culture. The K-Pop idol culture has been growing ever since. As we tried to trace the transition we find that South Korea like any patriarchal mainstream society have the idea of female with concepts of cute and dependent girl whereas the guys had sophisticated and bad boyband. With the coming up of companies like SM Entertainment, YG, and JYP, we find that there is a ‘Hallyu' affect which is also known as a Korean wave. The K-Pop culture began to gain popularity mainly  \nbecause of the perfect synchronized dancing, addictive melodies and attractive South Korean performers. The growth of digitisation has given an exposure of the K-Pop culture towards the Indian viewers and also internationally. This is evident with the Korean songs entering Billboard and the boy band ‘BTS’ having been nominated several times for the American Music Awards. The paper will look upon the knowledge of how K-Pop industry has given anew set of male and its idea of masculinity. The paper investigates how the ‘New Male' has influenced the perspective of Indian masculinity through digitisation.  \nANALYSIS  \nThe new trend  \nAs the K-Pop industry began to take its stand globally we find that there is an emergence of a new set of male. The ‘New Male' that is seen in the Korean culture are the ones who uses beauty products and make cute expressions in order to connect more with the fans. By using‘BTS’ as an icon of the new trend we find that they are males who take their stand as a male but is in connect with their feminine side. They are often known as soft masculinity. The main emphasis given to the characteristics of the ‘New male' is the use of bright makeup, eyeliner and blushes in their music videos and interviews. In the recent trend of Korea there is an image of ‘","cbCaijcOlR0YNG6q","https://ap.wps.com/l/cbCaijcOlR0YNG6q","pdf",311886,"English","# Introduction\n## Constructed masculinity and patriarchal binaries\n## Growth of K-Pop and Hallyu\n# Analysis\n## The new trend: “New Male” and soft masculinity\n## The effect on Indian masculinity","[{\"question\":\"How does the paper describe the construction of masculinity?\",\"answer\":\"Masculinity is presented as socially, culturally, and historically constructed, reinforced by patriarchal expectations that assign men rational strength and women emotional dependence.\"},{\"question\":\"What is “New Male” in the K-Pop context according to the paper?\",\"answer\":\"“New Male” refers to male idols who use beauty practices and cute expressions to connect with fans, aligning performance with a soft, emotionally expressive masculinity.\"},{\"question\":\"How does K-Pop influence Indian views of masculinity?\",\"answer\":\"Digitisation and idol imagery introduce alternative masculine ideals that challenge the male/female binary, reframe emotional expression, and relate to broader goals such as gender equality and LGBTQ inclusion.\"}]","TRANSITION OF THE IDEA OF MASCULINITY IN K-POP CULTURE WITHIN INDIAN VIEWERS - Research focus on “New Male” | PDF"]