[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-292014-105":59,"doc-detail-292014-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","trademark-a-shield-for-businesses","TRADEMARK - A SHIELD FOR BUSINESSES","","A study explaining how trademarks function as the identity and source indicator for enterprises in competitive markets. It connects naming and branding to consumer recognition and business goodwill, emphasizing the role of trademark protection within intellectual property law. It examines how globalization and e-commerce expand marketplace entries and create conflicts, including trademark duplication, and analyzes its impact on consumer perception and market growth through legal developments and case references.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/trademark-a-shield-for-businesses/292014/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/trademark-a-shield-for-businesses/292014.png","ImageObject",300,407,{"name":92,"@type":93},"Bulrr","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-28","2026-09-17",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"Why is a trademark important for businesses and consumers?","Question",{"text":113,"@type":114},"A trademark distinguishes goods and services from competitors and helps consumers identify the source and quality associated with a brand.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How did globalization and industrialization affect trademarks in the marketplace?",{"text":118,"@type":114},"They increased the number of manufacturers and traders, leading to more brand entries and a higher likelihood of trademark conflicts and overlap.",{"name":120,"@type":111,"acceptedAnswer":121},"What legal evolution of trademark law is discussed?",{"text":122,"@type":114},"The text traces early merchant or proprietor marks, notes legislative developments in India (e.g., acts from 1889, 1940, 1958, and the Trademarks Act of 1999), and describes requirements for distinctiveness and non-deception.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},292014,1789647633,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":145,"preview_page_count":4},5909892115043,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","TRADEMARK: A SHIELD FOR BUSINESSES  \nKhushbu Sangwan & Akshit Narula, BBA LLB (4th Year), Centre For Legal Studies, Gitarattan International  \nBusiness School  \nABSTRACT  \nGucci is not a fashion or a design house, it was always a trademark. -Maurizio Gucci  \nA product in order to be in the mouth of its users essentially requires a name or a mark, this will not only benefit the businessman but also the consumers at large, this process of naming a product or its brand is known as a Trademark. It is the identity of the enterprise and with human beings having a collective intellectual these identities overlap. With the introduction of globalization and industrialization, there has been a boom in the e-commerce sector, which has led to an increased number of entries of manufacturers and traders, who are with the motive of providing a variety of goods and services to consumers. Consumers are considered to be the king of the market;  \ntherefore, the sole aim of manufacturers is to satisfy them with the goods and services which they desire. The authors have attempted to scrutinize the evolution of the trademarks, alongside the case laws and recent developments focusing upon the cause of conflicts and market growth.  \nMoreover, analyzing the impact of trademark duplication on the consumer.  \nKeywords: Trademark, Globalization, E-commerce, consumers, Enterprises.  \nINTRODUCTION  \n“Nemo dat quad non-habet” means that no one can transfer what he himself does not have, holding on to this thought one should not reap the benefits of the plant he has not sown. In the age of industrialization where the consumer is the king, even a small idea is worth a million dollars, however, the same alone does not have any value, but if clubbed with or transformed into an intellectual property it could be worth more than any other property in the world. Protection of intellectual property guards various creative and innovative ideas of authors, creators, investors etc. an idea could be in various forms such as a book, painting, paper, study, design, invention etc. and each one of them can be protected under the intellectual property law, namely copyright, patents, trademarks etc.  \nTrademark, means a mark, sign or symbol protecting a business, trade or profession i.e. a mark which protects and distinguishes goods and services provided by one business, trade or profession from that of the other. The ultimate aim of a trademark is to inform the consumers of the source of their purchase and helps to distinguish one product from the other. The goodwill of a business depends upon the fact that the goods and services of a brand are better than that of the other, trademark helps a consumer to identify the better product by setting a sign or logo in the minds ofthe consumer by which a distinction can be drawn and the goodwill of the same product can be maintained.  \nA businessman needs to get a trademark to individualize a product, protect it from piracy and duplicity and distinguish his product from that of its competitors. It may also be pertinent to mention that in order to make a choice between different brands of the same product, a consumer needs to reminisce a trademark. Consumers of goods may not generally realize the duplicity of the product at the time of its purchase but may realize the same at the stage of consumption, and at that very moment, it is the brand which gets the bad name and is cursed.  \nE-commerce has emerged over the last few years which has made the whole world connected as a global market offering variety to the consumer but as they say even the peacock has ugly feet similarly this form of commerce may have offered a variety of products but it has made the consumer confused about which one is authentic (considering the consumer to be brand loyal) . In the recent case ofFlipkart where the renowned website allowed the “latch on” feature for the third-party sellers, this led to the infringement of the trademark of the Plaintiff, who has bu","cbCaijAPPcvKZFBl","https://ap.wps.com/l/cbCaijAPPcvKZFBl","pdf",245665,11,"English","# Abstract\n# Introduction\n# Evolution of the Concept of \"Trademark\" in Law","[{\"question\":\"Why is a trademark important for businesses and consumers?\",\"answer\":\"A trademark distinguishes goods and services from competitors and helps consumers identify the source and quality associated with a brand.\"},{\"question\":\"How did globalization and industrialization affect trademarks in the marketplace?\",\"answer\":\"They increased the number of manufacturers and traders, leading to more brand entries and a higher likelihood of trademark conflicts and overlap.\"},{\"question\":\"What legal evolution of trademark law is discussed?\",\"answer\":\"The text traces early merchant or proprietor marks, notes legislative developments in India (e.g., acts from 1889, 1940, 1958, and the Trademarks Act of 1999), and describes requirements for distinctiveness and non-deception.\"}]","TRADEMARK - A SHIELD FOR BUSINESSES | PDF",28]