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Over one semester, the authors implemented a socially grounded learning experience across Marketing Research, Entrepreneurship, and Organizational Experiences, using critical reading of academic and everyday materials, creativity activities, and realistic problem-situation presentations. Discussions addressed public safety, environmental sustainability, drug trafficking, and social vulnerability, aiming to help students reflect on social reality and plan, evaluate, and improve interventions.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/towards-to-an-education-for-citizenship-case-of-a-learning-experience-in-a-business-school/592668/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/towards-to-an-education-for-citizenship-case-of-a-learning-experience-in-a-business-school/592668.png","ImageObject",300,407,{"name":92,"@type":93},"Mimi","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-06","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Why does the paper focus on education for citizenship in business programs?","Question",{"text":112,"@type":113},"The authors report that business students face growing difficulties understanding their role in society and its needs, and they often do not treat social problems as their own concerns.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What disciplines and activities were used in the semester learning experience?",{"text":117,"@type":113},"The work ran for one semester across Marketing Research, Entrepreneurship, and Organizational Experiences, combining critical analysis of texts, images, and sounds, creativity exercises, and presentations of realistic problem situations.",{"name":119,"@type":110,"acceptedAnswer":120},"Which social issues were discussed during the learning activities?",{"text":121,"@type":113},"Student discussions covered public safety, environmental sustainability, drug trafficking, and social and environmental vulnerability.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},592668,1792908710,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},2336477974920,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Towards to an Education for Citizenship: Case of a Learning Experience in a Business School  \nBy Alexandra Jochims Kruel􀀍 Elieti Biques Fernandes†  \nIt was perceived by the authors that their Business undergraduate students have crescent difficulties to understand themselves as part of the society and its needs, as to give attention to social problems as their problems: the students are thinking and acting in a displaced form, far away from their territories and its social dynamics. Thus, the author proposed to work from a social perspective over a semester in three disciplines named Marketing Research, Entrepreneurship and Organizational Experiences. The work involved different activities: reading and critical analysis of academic and everyday texts, images and sounds; creativity exercises; presentations of realistic problem situations, in order to identify causes and consequences, generate decision-making, planning interventions and ways of evaluating actions and results. The activities generated discussions about public safety, environmental sustainability, drug trafficking, social and environmental vulnerability. The authors believe that this work brought more and better reflections about the social reality around the students and give them capabilities to propose, plan and evaluate interventions.  \nKeywords: education and citizenship, education and management, realistic problem situations  \nIntroduction  \nBrazil is a large country, one of the most populous and largest around the world. In the last almost three decades, the country lives again in a democratic situation. Despite this democratic period, the discourse on popular participation in public decisions and the recent economic growth, Brazil has several problems in the political and social field.  \nIn the political field, Brazil has over than 30 political institutions (parties), but most of them without firm identity. This situation obstruct citizens to understand the differences between political parties and their purposes, which generate some reactions: people think that all politicians are the same, that all the parties do the same things and the worst, people do not know that politics is more than the party action and a few common people have interest in understand or participate in a public life, in order to provide solutions to common problems and improve better quality of life.  \nIn the social field, there is a huge social inequality. Even with federal actions on rent-distribution programs, since about 15-20 years ago, many people have been leaving the miserable situation and growing economically,  \n􀀍Professor, Centro University Unilasalle, Brasil.  \n†Professor, Centro University Unilasalle, Brasil.  \n[https://doi.org/10.30958/aje.2-2-4](https://doi.org/10.30958/aje.2-2-4) doi=10.30958/aje.2-2-4  \nbut it does not mean that the difference between rich and poor people is being reduced or even ending.  \nMeanwhile, the entrance in university courses is increasing, and much more students are entering to university life each year. Between the years 1991 and 2000, there was a 95% expansion in enrollment of students in higher undergraduate level, going up to a total of 2 ,694,245 students enrolled in undergraduate programs, 33% of them in public universities and 67% in private institutions. In this period, there was a decrease in the volume of vacancies in the public sphere and a consequent expansion in the private sector (Soares, 2002) . In 2001, was issued the National Plan for Higher Education 2001-2010, aiming at increasing the offer of places in higher education, reduce regional inequalities in vacancies offers and diversify offerings to meet the different needs and demands by region. During the period of the National Plan 2001- 2010 happened a 110.1% increase in enrollment. At the end of 2010, the Census of Higher Education pointed to a volume of 6 ,379,299 undergraduate enrollment, 74.2% of them in the private sphere (Brazilian Ministry of Education, 2011) .  \n","cbCaiqUtp1U7Zpl1","https://ap.wps.com/l/cbCaiqUtp1U7Zpl1","pdf",632715,11,"English","# Introduction\n## Political and social context in Brazil\n## Growth in higher education enrollment\n## Challenges for universities, teachers, and students\n## Pedagogical approach and semester activities","[{\"question\":\"Why does the paper focus on education for citizenship in business programs?\",\"answer\":\"The authors report that business students face growing difficulties understanding their role in society and its needs, and they often do not treat social problems as their own concerns.\"},{\"question\":\"What disciplines and activities were used in the semester learning experience?\",\"answer\":\"The work ran for one semester across Marketing Research, Entrepreneurship, and Organizational Experiences, combining critical analysis of texts, images, and sounds, creativity exercises, and presentations of realistic problem situations.\"},{\"question\":\"Which social issues were discussed during the learning activities?\",\"answer\":\"Student discussions covered public safety, environmental sustainability, drug trafficking, and social and environmental vulnerability.\"}]","Towards to an Education for Citizenship - Case of a Learning Experience in a Business School | PDF",1792075056,28]