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Case Type | Industry | Difficulty | Page |\n| --- | --- | --- | --- | --- | --- |\n| Welcome & Acknowledgements |  |  |  |  | 4 |\n|  |  |  |  |  |  |\n| Sample Frameworks |  |  |  |  | 6 |\n| Industry Overviews |  |  |  |  | 18 |\n|  |  |  |  |  |  |\n| Training/Flagship Cases |  |  |  |  | 34 |\n| 1. EnerForce | Interviewer | Profitability | Energy | Medium | 34 |\n| 2. Drug Profitability | Candidate | New Product Launch | Pharma | Hard | 45 |\n| 3. Regional Jet Market | Interviewer | Industry Analysis | Airlines | Medium | 54 |\n|  |  |  |  |  |  |\n| New Cases from 2015 Case-writing Competition |  |  |  |  | 64 |\n| 4. BankCo Online Banking | Interviewer | Profitability | Consumer Banking | Hard | 64 |\n| 5. Made to Measure | Candidate | Operations | Leatherworking | Easy | 72 |\n| 6. Sunshine Power | Candidate | Profitability | Utilities | Medium | 79 |\n| 7. Beijing International Airport | Candidate | M&A | Airport/Airlines | Medium | 86 |\n| 8. Grad-U-Date | Interviewer | Pricing | Online Dating | Medium | 91 |\n\n© NYU Stern MCA-All rights reserved 2  \nTable of Contents  \n|  | Led by | Case Type | Industry | Difficulty | Page |\n| --- | --- | --- | --- | --- | --- |\n| Student-Authored Cases |  |  |  |  | 100 |\n| 10. A Sticky Paper Situation | Candidate | Strategy | Paper and Pulp | Hard | 100 |\n| 11. Sports Bar | Candidate | Profitability | Food Services | Medium | 106 |\n| 12. A PE and a Soda | Interviewer | Profitability | Private Equity | Medium | 113 |\n| Market-Sizing Cases: |  |  |  |  |  |\n| 13. Botox | Candidate | New Product Launch | Pharmaceuticals | Medium | 120 |\n| 14. Bike Helmets | Candidate | Private Equity | Manufacturing | Easy | 127 |\n|  |  |  |  |  |  |\n| Company-Provided Cases |  |  |  |  | 132 |\n| 14. Skin Care Market (Deloitte) | Interviewer | New Market Entry | Cosmetics | Medium | 132 |\n| 15. Great Burger (McKinsey) | Interviewer | M&A | Fast Food | Hard | 138 |\n| 16. Cosmetics Company (Capgemini) | Interviewer | Turnaround | Cosmetics | Medium | 147 |\n|  |  |  |  |  |  |\n| Other Case Resources |  |  |  |  | 157 |\n\n© NYU Stern MCA-All rights reserved 3  \nWelcome   \nWelcome to the NYU Stern Consulting Casebook 2015-2016!  \nThe case-based interview is central to the consulting recruitment process . Some will tell you that the case interview is nothing more than a contrived exercise in jumping through hoops, while others will say it is a valuable process that provides great insight into the complex and dynamic world of strategy consulting. Regardless of which camp you fall into, it is indisputable that casing is a s kill that, if mastered, will vastly increase your chances of landing a position at a top consulting firm.  \nThe good news is twofold: firstly, it is a learnable skill, and extensive practice and thoughtful learning can get you very far. Secondly, there is a vast array of material available to help you to prepare. The MCA will recommend certain approaches and provide res ources to support your learning, and there are many books, articles and websites that offer other perspectives .  \nA one-size-fits-all approach to casing is impossible. Different people prefer different approaches and everyone has their own strengthsand weaknesses to work on. Indeed, the goal of casing preparation is not just to master the basics or any single approach, it is to go a step further and develop a personal style that is adaptable to any situation. You should look for opportunities to differentiate yourself based on your experience and perspective and try to bring something unique to the table that will make a memorable impression .  \nThere are, however, three things that apply universally:  \n1. Start early. This is a challenge, particularly in the hectic first semester, but it is extremely important. There is no substitute for preparation and casing experience. Make sure to put yourself in the best position to succeed when you get to interv","cbCaiegWHwx9TnSQ","https://ap.wps.com/l/cbCaiegWHwx9TnSQ","pdf",3395579,157,"English","# Welcome\n## Acknowledgments\n# Sample Frameworks\n## Training/Flagship Cases\n# New Cases from 2015 Case-writing Competition\n# Student-Authored Cases\n# Company-Provided Cases\n# Other Case Resources","[{\"question\":\"What is the core purpose of the case-based interview preparation described in the casebook?\",\"answer\":\"It frames casing as a learnable skill central to consulting recruitment, aiming to increase insight and improve performance in strategy-focused interviews.\"},{\"question\":\"What three universal principles does the book highlight for casing preparation?\",\"answer\":\"Start early, take ownership of the learning process, and aim high by finding an exceptional role model and pushing toward that standard.\"},{\"question\":\"How is the case content organized in the book?\",\"answer\":\"The table of contents groups materials into sections such as sample frameworks, industry overviews, training/flagship cases, new competition cases, student-authored cases, company-provided cases, and other resources.\"}]","TORCH THE CASE - NYU Stern Consulting Casebook 2015-2016 | PDF",1790363943,396]