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What Top 20 Business Vocabulary does is help you identify some of the most important words for you to learn.  \nAbbreviations used in this ebook are described here.  \nPages are arranged simply, mainly in black and white, so that you can easily print out any page you wish for personal study.  \nAnd do remember to revise regularly. When you learn new words, test yourself after...  \n• 5 minutes, and then  \n• 1 day, and then  \n• 1 week  \nYou'll never forget them.  \nMore free resources for Business English at:  \n[http://www.englishclub.com/business-english](http://www.englishclub.com/business-english)  \nAdvertising  \n1 ad abbr. advertisement-advert abbr.  \n2 advertisement n. item of publicity for a product or service, in magazine, on TV etc  \n3 advertising agency n. company specialising in producing and placing advertisements for clients  \n4 AIDA abbr. Attention, Interest, Desire, Action-the objective of most advertisements  \n5 benefit n. advantage of a product or service, usually derived from its features  \n6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK  \n7 circulation n. average number of copies of a magazine sold in a particular period  \n8 classified ads n. small advertisements in magazine or newspaper categorised by subject  \n9 commercial n. paid advertisement on radio or TV  \n10 coupon n. part of a printed advertisement used for ordering goods, samples etc  \n11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper  \n12 eye-catcherUS n. something that especially attracts one’s attention-eye-catching adj.  \n13 features n. special characteristics of a product, usually leading to certain benefits  \n14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS  \n15 poster n. large sheet of paper, usually illustrated, used as advertisement  \n16 prime time n. hours on radio & TV with largest audience, esp. the evening hours  \n17 promote [v.](v. to)[ to](v. to) (try to) increase sales of a product by publicising and advertising it  \n18 slot n. specific time in a broadcasting schedule, when a commercial may be shown  \n19 target n. objective; what one is aiming at-target audience n.  \n20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others  \nSee also: Marketing, Selling  \nBanking  \n1 balance n. the difference between credits and debits in an account  \n2 bank charges n. money paid to a bank for the bank’s services etc  \n3 branch n. local office or bureau of a bank  \n4 checkbookUS n. book containing detachable checks; chequebookUK  \n5 checkUS n. written order to a bank to pay the stated sum from one’s account; chequeUK  \n6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank-also v.  \n7 credit card n. (plastic) card from a bank authorising the purchasing of goods on credit  \n8 current account n. bank a/c from which money may be drawn at any time; checking accountUS  \n9 debit n. a sum deducted from a bank account, as for a cheque-also v.  \n10 deposit account n. bank a/c on which interest is paid; savings accountUS  \n11 fill inUK v. to add written information to a document to make it complete; to fill outUS  \n12 inte","cbCaisotQRY4qm5e","https://ap.wps.com/l/cbCaisotQRY4qm5e","pdf",238676,18,"English","# Introduction\n## Abbreviations used\n# Advertising\n# Banking\n# Company Structure\n# Contracts\n# Employment\n# Import/Export\n# Insurance\n# Law\n# Marketing\n# Meetings\n# Money\n# Presentations\n# Selling\n# British/American Financial Terms\n# Abbreviations used","[{\"question\":\"What makes this business vocabulary ebook different from a bilingual dictionary?\",\"answer\":\"It is designed to help identify important words to learn, using simple presentations and uncomplicated definitions rather than serving as a full bilingual dictionary.\"},{\"question\":\"How many keywords are provided for each business subject area?\",\"answer\":\"Each subject area includes twenty key words, presented with concise definitions.\"},{\"question\":\"How are abbreviations and revision recommended in the ebook?\",\"answer\":\"Abbreviations used in the ebook are described, and learners are encouraged to revise regularly with short spaced testing intervals such as 5 minutes, 1 day, and 1 week.\"}]","Top 20 Business Vocabulary | PDF",1790591951,45]