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It asks the test-taker to plan and write a response that summarizes the lecture’s points and explains how the lecture undermines specific claims in the reading. 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On test day, you will receive an accessible assessment that is consistent with any accommodations for which you have been approved.  \nWriting Practice Set 1 (Integrated): Passage, Lecture, and Question  \nDirections: Give yourself 3 minutes to read the passage.  \nReading Time: 3 minutes  \nIn an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as “ecocertified.” Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.  \nFirst, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertiﬁcation label. Because so many mediocre products are labeled “new”or “improved,” American consumers do not place much trust in advertising claims in general.  \nSecond, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertiﬁcation, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertiﬁcation.  \nThird, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest ofthe world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.  \nDirections: Read the transcript  \nNarrator Now listen to part of a lecture on the topic you just read about.  \nProfessor Well, despite what many people say, there’s good reason to think that many American wood companies will eventually seek ecocertiﬁcation for their wood products. First off, consumers in the United States don’t treat all advertising the same. They distinguish between advertising claims that companies make about their own products and claims made by independent certification agencies. Americans have a lot of confidence in independent consumer agencies. Thus, ecologically minded Americans are likely to react very favorably to wood products ecologically certified by an independent organization with an international reputation for trustworthiness.  \nSecond point—of course it’s true that American consumers care a lot about price—who doesn’t? But studies of how consumers make decisions show that price alone determines consumers’ decisions only when the price of one competing product is much higher or lower than another. When the price difference between two products is small—say, less than five percent, as is the case with certified wood—Americans often do choose on factors other than price. And Americans are becoming increasingly convinced of the value of preserving and protecting the environment.  \nAnd third, U.S. wood companies should definitely pay attention to what’s going on in the wood business internationally, not because of foreign consumers, but because of foreign competition. As I just told you, there’s a good chance that many American consumers will be interested in ecocertiﬁed products. And guess what, if American companies are slow captu","cbCainEEVOzU9f9U","https://ap.wps.com/l/cbCainEEVOzU9f9U","pdf",426641,"English","# Integrated Reading and Lecture\n## Reading Passage\n## Lecture Transcript\n## Writing Task Directions","[{\"question\":\"What does the integrated writing task require you to do?\",\"answer\":\"Summarize the lecture’s main points and explain how they cast doubt on specific points made in the reading passage.\"},{\"question\":\"How long do you have to plan and write your response?\",\"answer\":\"You have 20 minutes to plan and write the response.\"},{\"question\":\"Why does the reading passage argue that U.S. wood companies likely won’t pursue ecocertification?\",\"answer\":\"It cites limited trust in advertising claims, higher costs passed to consumers leading to price-driven choices, and the idea that U.S. companies sell mostly domestically to satisfied customers.\"}]","Toefl Writing 1 - Writing Practice Set 1 | PDF",1790810376]