[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-201926-105":59,"doc-detail-201926-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","the-study-on-tik-tok-interactive-modes-and-future-interactive-video-strategy-development","The Study on Tik Tok Interactive Modes and Future Interactive Video Strategy Development","","The paper examines how interactive video models can be developed on Tik Tok amid rapidly growing internet and short-video usage during the ongoing Covid-19 period. It integrates artificial intelligence with big data to enhance interaction and immersiveness, outlines existing interaction modes through case analysis and literature review, and evaluates both positive and negative effects on information interaction. It further proposes hypotheses for future Tik Tok interactive video production and argues creators can produce interactive video using existing platform technologies.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/the-study-on-tik-tok-interactive-modes-and-future-interactive-video-strategy-development/201926/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/the-study-on-tik-tok-interactive-modes-and-future-interactive-video-strategy-development/201926.png","ImageObject",300,407,{"name":92,"@type":93},"Margaret","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-30","2026-09-04",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Why does the study emphasize interactive video development on Tik Tok?","Question",{"text":112,"@type":113},"Tik Tok’s interactive video is still at an early stage despite the platform’s very large user base and the broader demand for interactivity and immersion in new media.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How is interactive video defined in the paper’s background?",{"text":117,"@type":113},"Interactive video is presented as a format where users can participate and influence plot development through different operations, shifting from passive watching to audience decision-making.",{"name":119,"@type":110,"acceptedAnswer":120},"What methods does the paper use to support its conclusions?",{"text":121,"@type":113},"The paper mainly applies case analysis and literature review to summarize existing interaction modes and their effects, then proposes hypotheses for future production modes on Tik Tok.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},201926,1790767624,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":24,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144,"preview_page_count":4},137451207643,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Advances in Social Science, Education and Humanities Research, volume 664  \nProceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)  \nThe Study on Tik Tok Interactive Modes and Future Interactive Video Strategy Development  \nMinghao Qu  \nFaculty of Arts and Social Sciences, University of Waikato, Hamilton, New Zealand, 3247  \n[minghao095@foxmail.com](minghao095@foxmail.com)  \nABSTRACT  \nAs the Covid-19 continues to rage, the number of Internet users is increasing rapidly, which makes it extremely urgent to innovate and develop new media. The organic combination of artificial intelligence and mega data has added interactive video, an innovative form of the video presentation, emphasizing the user's decisive role in the direction of video and enhancing user interactive experience. This means that the audience can participate in the video to a certain extent. As of August 2021, Tik Tok APP, a leading representative of the short videos, has more than 600 million daily active users. At present, Tik Tok’s interactive video is still in its infancy, and the platform is still lacking in technology, which will inevitably limit the development of the interactive video. Therefore, in order to cater to the development of Interactive video technology on the Tik Tok platform, it is necessary to enrich the research level of Tik Tok. This essay will mainly use case analysis and literature review to summarize the existing interaction modes on new media platforms, which already have interactive videos, and their positive and negative impacts in the process of information interaction on other new media platforms, and author will put forward hypotheses for the future production mode of interactive videos on Tik Tok platform. This paper has proved that video creators can complete interactive video production based on the existing technology of the Tik Tok platform without completely relying on an interactive playback system.  \nKeywords：Interactive Video, Interactive Mode, Tik Tok, New Media  \n1. INTRODUCTION  \nMacLuhan showed the theory that “Media is information”, which means the innovation of each media technology has brought about the transformation of human thinking mode and living habits[1] . With the arrival of THE 5G era, media technology has undergone profound changes, and media audiences ’ movie-watching habits and ways are changing, putting forward higher requirements for interactivity and immersion. The interactive video came into being. In the traditional concept, a video is a form of “active transmission and passive watching”, and users are passive receivers. An interactive video is a video form in which users can participate in the film and television works and change the plot development according to the different operations of the audience. Interactive video adds the element of interaction with the audience on the basis of the original traditional video. Yuan illustrates that interactive movies give the audience the decision-making power of the plot and the ending of the story[2] . The emergence of the interactive video coincides with the  \npursuit of Internet users for interactivity and immersion. Peng（ 2012） illustrates that interactive video is the product of the development of computer digital technology. The result of audience participation and interaction leads to multi-threaded plot direction, and this multi-threaded non-linear narrative mode allows the audience to see completely different story plots and endings[3] . In 2018, ‘Black Mirror: Bandersnatch ’, an interactive video from Netflix's Black Mirror series, sparked discussion and exploration. In China, Bilibili announced the launch of the “interactive video” function on July 8, 2019. Video creators can make and publish relevant interactive videos by themselves, and users can also interact with videos on the web and the latest version of mobile clients. In 2020, interactive videos on some new media platforms will be im","cbCairvm4Fa3OJcb","https://ap.wps.com/l/cbCairvm4Fa3OJcb","pdf",323026,"English","# Introduction\n## Background and rationale\n## Interactive video concepts and development\n# Conclusion\n## Findings and implications","[{\"question\":\"Why does the study emphasize interactive video development on Tik Tok?\",\"answer\":\"Tik Tok’s interactive video is still at an early stage despite the platform’s very large user base and the broader demand for interactivity and immersion in new media.\"},{\"question\":\"How is interactive video defined in the paper’s background?\",\"answer\":\"Interactive video is presented as a format where users can participate and influence plot development through different operations, shifting from passive watching to audience decision-making.\"},{\"question\":\"What methods does the paper use to support its conclusions?\",\"answer\":\"The paper mainly applies case analysis and literature review to summarize existing interaction modes and their effects, then proposes hypotheses for future production modes on Tik Tok.\"}]","The Study on Tik Tok Interactive Modes and Future Interactive Video Strategy Development | PDF",1788540215,13]