[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-136277-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-136277-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","the-strength-of-theatrical-exhibition-december-2025-update","The Strength of Theatrical Exhibition - December 2025 Update","","The report updates “Strength of Theatrical Exhibition” with evidence that movie theatres remain central to the experiential economy. It highlights mass participation data across the U.S., growth in habitual moviegoers, and a “re-investment era” supported by over $1.5B in theatre upgrades that accelerates loyalty programs. It also maps consumer demand for diverse film slates, including PG-rated family fare, horror, anime, and major game adaptations, while explaining how Gen Z preferences for enhanced formats and immersive experiences are increasing visit frequency.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/the-strength-of-theatrical-exhibition-december-2025-update/136277/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/the-strength-of-theatrical-exhibition-december-2025-update/136277.png","ImageObject",300,407,{"name":42,"@type":43},"Eliana","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-21","2026-08-22",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",7,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"How does the report measure moviegoing strength in the U.S. over the past 12 months?","Question",{"text":63,"@type":64},"It cites National Research Group (NRG) findings showing that 77% of Americans aged 12–74 went to see at least one movie, alongside habitual-moviegoer definitions and year-over-year frequency changes.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What drives loyalty program growth according to the report?",{"text":68,"@type":64},"The report attributes growth to theatre re-investment in North America of more than $1.5B over the past year, which supports premium entertainment experiences that strengthen audience attachment.",{"name":70,"@type":61,"acceptedAnswer":71},"Why does the report say Gen Z is more motivated by theatre visits?",{"text":72,"@type":64},"It links higher Gen Z attendance to investments that Gen Z values, such as premium large-format screens, enhanced sound, improved food and beverage options, and deluxe seating, plus the convenience of ordering at your 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Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":97,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":111,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":111,"language":139,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":12,"update_tm":80,"read_time":117},4398048949847,"https://ap-avatar.wpscdn.com/avatar/400002536579ef2da7f?_k=1778318612642679267","THE STRENGTH OF THEATRICAL EXHIBITION  \nDECEMBER 2025 UPDATE  \nINTRODUCTION  \nAs our industry is about to experience yet another massive shift, there is one constant that remains unchanged: movie theatres sit at the forefront of the experiential economy—the beating heart of cities and towns all around the world.  \nIn this report, which serves as an update to our Strength of Theatrical Exhibition report from December 2024, we take a closer look at how movie theatres connected with a wide range of consumers this past year, from building loyalty by investing in experiences to providing something for everyone on the big screen .  \nAs a result, moviegoing remains a mass behavior with 77% of Americans visiting a theater over the past 12 months, according to a study fielded by National Research Group in August  \n2025. And despite the noise around devices, the big-screen experience continues to win attention across generations. Per NRG, frequency among Gen Z moviegoers increased by 25%, demonstrating how through innovation and experiences, exhibition is building the moviegoing audience of tomorrow.  \nGROWTH OF HABITUAL MOVIEGOERS  \nDefined by National Research Group (NRG) as people who  \nsee at least six movies per year  \nAUG 2025 33%  \nAUG 2024 25%  \nSource: NRG, Future of Film-August 2025  \nT  \nH  \nE  \nA  \nT  \nR  \nE  \n77%  \nOF AMERICANS AGED 12-74 WENT TO SEE AT LEAST ONE  \nMOVIE  \nSource: NRG, Future of Film-August 2025  \n200M+  \nAMERICANS AGED 12-74 WENT TO SEE AT LEAST ONE MOVIE  \nSource: NRG, Future of Film-August 2025  \nUPTICK FOR GEN Z  \nSource: NRG, Future of FilmAugust 2025  \nRE-INVESTMENT ERA:  \n$1.5B IN UPGRADES IS FUELING LOYALTY PROGRAM GROWTH  \n15%  \nJUMP IN LOYALTY CLUB MEMBERS IN NORTH AMERICA SINCE  \n2024   \nSource: Cinema United  \n136M  \nCURRENT NUMBER OF THEATRE LOYALTY CLUB MEMBERS IN  \nNORTH AMERICA   \nSource: Cinema United  \nThe increase in loyalty club members comes as the North American exhibition industry re-invested more than $1.5 billion in their theatres in the past  \nyear, demonstrating a clear financial commitment to creating the premium entertainment experiences that fans of movies on the big screen crave .  \nMoviegoers grab a bite to eat and some drinks at THE LOT’s theatre  \nin San Diego, California  \nA big crowd waits for their movie to start at LOOK Dine-in Cinemas in New York City  \nPhoto Credit: Cassie Sokoloff  \nSOMETHING FOR EVERYONE:  \nEXHIBITION WILL HAVE A WIDE SELECTION OF FILMS FOR CONSUMERS TO LOOK FORWARD TO  \nThe movie theatre industry succeeds when investment and innovation meet a robust slate of diverse films. In particular, PG-rated family fare and horror films excelled in 2025, with more on the way in 2026.  \nAccording to NRG, moviegoing for parents with kids aged 4-12 went up from 6 visits to 7.2 over the last 12 months.  \nMoviegoers aged 13-34 accounted for a dominant 73% of all horror tickets sold at the North American box office in 2025, per Comscore.  \nNUMBER OF WIDE* RELEASES PER YEAR  \n2026 (PROJECTED) 115  \n2025 111  \n2024 94  \nSource: Comscore, Cinema United  \nPG-RATED WIDE RELEASES  \n2026 (PROJECTED) 25 2025 22  \n2024 18  \nSource: Comscore, Cinema United  \nWIDE HORROR RELEASES  \n 2026 (PROJECTED) 29  2025 26  \n 2024 24  \nSource: Comscore, Cinema  \nUnited  \nFans greet characters from Five Nights at Freddy’s 2 at Santikos’ Casa Blanca theatre in San Antonio, Texas  \nSURGING  \nCINEMATIC GENRES:  \nHOW MOVIEGOERS ARE RESPONDING TO A GREATER DIVERSITY OF FILMS  \nFollowing the success of such films as The Super Mario Bros. , Sonic the Hedgehog, and A Minecraft Movie, distributors are rushing to bring major video game adaptations to theatres.  \nAnother genre with a strong 2025 was anime, achieving two \\#1 openings in North America this year (Demon Slayer and Chainsaw Man), with younger moviegoers driving that strong attendance.  \nA focus on films that young moviegoers want to see is paying off: in 2025, audiences aged 10-24 ranked going to the movies higher than any other activity.","cbCaioxWBRNSNDWd","https://ap.wps.com/l/cbCaioxWBRNSNDWd","pdf",694529,"English","# Introduction\n## Growth of Habitual Moviegoers\n## Re-investment Era: Upgrades and Loyalty Program Growth\n## Something for Everyone: Film Diversity and Release Volume\n## Surging Cinematic Genres and Consumer Response\n## Why Experiences Mean More Than Ever\n## Conclusion","[{\"question\":\"How does the report measure moviegoing strength in the U.S. over the past 12 months?\",\"answer\":\"It cites National Research Group (NRG) findings showing that 77% of Americans aged 12–74 went to see at least one movie, alongside habitual-moviegoer definitions and year-over-year frequency changes.\"},{\"question\":\"What drives loyalty program growth according to the report?\",\"answer\":\"The report attributes growth to theatre re-investment in North America of more than $1.5B over the past year, which supports premium entertainment experiences that strengthen audience attachment.\"},{\"question\":\"Why does the report say Gen Z is more motivated by theatre visits?\",\"answer\":\"It links higher Gen Z attendance to investments that Gen Z values, such as premium large-format screens, enhanced sound, improved food and beverage options, and deluxe seating, plus the convenience of ordering at your seat.\"}]","The Strength of Theatrical Exhibition - December 2025 Update | PDF"]