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The paper examines possibilities for universal olfactive literacy through current classification approaches and linguistic interpretations. It argues that, despite doubts created by culturally influenced terms and competing ideas, new rhetorical exploration on blogs and discussion boards can broaden awareness and support a more universal olfactory literacy via contextualized discussion of fragrance.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/the-scented-word-language-and-the-problem-of-olfactory-literacy/427005/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/the-scented-word-language-and-the-problem-of-olfactory-literacy/427005.png","ImageObject",300,407,{"name":92,"@type":93},"Bintang","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-15","2026-09-29",true,{"@type":102,"interactionType":103,"userInteractionCount":52},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does the paper mean by “olfactory literacy”?","Question",{"text":112,"@type":113},"It builds on UNESCO’s definition of literacy as identifying, understanding, interpreting, creating, communicating, and participating in a community. Here, “olfactory literacy” refers to the ability to communicate and understand olfactory experience through its shared language and rhetoric.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why is a universally shared vocabulary for odors difficult to achieve?",{"text":117,"@type":113},"The paper points to the difficulty of describing real aromas precisely and the lack of consensus in linguistic interpretations. It also notes that culturally influenced words and many competing ideas complicate classification.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the internet change the discussion of olfactory language?",{"text":121,"@type":113},"Internet sites enable new rhetorical exploration of olfaction through blogs and discussion boards. This broadens awareness, popularizes commonly used terms, and supports development of more universal olfactory literacy through rich contextual descriptions of fragrance.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},427005,1790716291,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":52,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":24,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},962085564381,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","FRAGRANCES  \n6  \nFRAGRANCES -Supplement to Household and Personal Care TODAY - n 1/2010  \nABSTRACT: The prevalence of published materials describing, advertising, criticizing, and/or discussing the olfactory realm - specifically concerning personal and household fragrance and as most recently evidenced by the rise in internet publications - emphasizes aroma’s popularity and is aiding in an exploration of the language with which olfactory experience is translated. In this paper I attempt to address the possibilities for a universal olfactive literacy through an examination of the English-language vocabulary, classification approaches, and rhetoric currently being used to communicate about olfaction. I conclude that like wine and cheese, a universal classification system is possible, albeit dubious because of both the numerous ideas about and culturally-influenced words used to describe and intrigue the consumer. However, internet sites are allowing for a new rhetorical exploration of olfaction and aroma via blogs and discussion boards thereby broadening awareness of olfactory language, popularizing commonly used terms, and aiding the development of a more universal olfactive literacy via the rich contextualizations used to discuss fragrance.  \nThe scented word  \nContext, intrigue, and the problem of olfactory literacy  \nMARLEN ELLIOT HARRISON  \nIndiana University of Pennsylvania  \n719 Philadelphia St, \\#306 Indiana, PA 15701, USA  \nMarlen Elliot Harrison  \nTHE SCENTED WORD: LANGUAGE AND THE PROBLEM OF OLFACTORY LITERACY  \nThroughout the last hundred years, the sense of smell has come to be regarded as a dismissed human sense, relegated to a place of importance far behind vision and hearing (1-8) . In contrast, recent global spending habits on fragrances for home and body seem to affirm olfaction’s cultural importance and desirability, helping to produce a diverse market of scented products for both personal and household use (9) . The prevalence of published materials describing, advertising, criticizing, and/or discussing the olfactory realm - specifically concerning perfume and as most recently evidenced by internet publications - emphasizes aroma’s popularity and is aiding in an exploration of the language with which we translate and classify olfactory experience (6) .  \nWith the assertion by 2004 Nobel Prize winning neuroscientists Axel and Buck that although the human ability for cognitive processing of aroma is largely similar across individuals (10), actual aromas are difficult to clearly describe and little consensus exists as t o the exactitude of linguistic interpretations (11-15) . In addition, while the vast majority of literary references pertaining to olfaction occur in poetry and prose, classic literature, and medical and religious texts, the internet has given rise to a new wave of olfactory literature  \nand with it a new rhetoric for olfaction. As such, the question arises: Can a global readership really ever comprehend the language and rhetoric of the current writing about olfaction? What exactly are the vocabulary and classification systems being used and what are the implications for universal understanding? What exactly is olfactory literacy?  \nUNESCO offers: “Literacy is the ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning to enable an individual to achieve his or her goals, to develop his or her knowledge and potential, and to participate fully in the wider society” (16) . It is this definition that I will continue to work with, specifically the idea of literacy itself as enabling communication and participation within a specific community (17) .  \nLANGUAGE AND CONTEXT  \nBefore examining terminology, I’d like to introduce an excerpt from anthropologist Alfred Gell’s Magic, Perfume, Dream… which discusses the concept of language in situation:  \nWhat the characteristic ","cbCaikvb7QLJBIkN","https://ap.wps.com/l/cbCaikvb7QLJBIkN","pdf",2015764,"English","# The Scented Word\n## Context, intrigue, and the problem of olfactory literacy\n## Language and context","[{\"question\":\"What does the paper mean by “olfactory literacy”?\",\"answer\":\"It builds on UNESCO’s definition of literacy as identifying, understanding, interpreting, creating, communicating, and participating in a community. Here, “olfactory literacy” refers to the ability to communicate and understand olfactory experience through its shared language and rhetoric.\"},{\"question\":\"Why is a universally shared vocabulary for odors difficult to achieve?\",\"answer\":\"The paper points to the difficulty of describing real aromas precisely and the lack of consensus in linguistic interpretations. It also notes that culturally influenced words and many competing ideas complicate classification.\"},{\"question\":\"How does the internet change the discussion of olfactory language?\",\"answer\":\"Internet sites enable new rhetorical exploration of olfaction through blogs and discussion boards. This broadens awareness, popularizes commonly used terms, and supports development of more universal olfactory literacy through rich contextual descriptions of fragrance.\"}]","THE SCENTED WORD - Language and the Problem of Olfactory Literacy | PDF",1790642464,13]