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\n2025 David Kryl  \nUNIVERZITA KARLOVA  \nFAKULTA SOCIÁLNÍCH VĚD  \nInstitut sociologických studií  \nKatedra sociologie  \nThe role of online culture and social media in shaping and spreading incel ideology  \nDiplomová práce  \nAutor práce: David Kryl  \nStudijní program: Sociologie a aplikovaná metodologie  \nVedoucí práce: prof. PhDr. Ing. Ondřej Císař, Ph.D.  \nRok obhajoby: 2025  \nProhlášení  \n1. Prohlašuji, že jsem předkládanou práci zpracoval samostatně a použil jen uvedené prameny a literaturu.  \n2. Prohlašuji, že práce nebyla využita k získání jiného titulu.  \n3. Souhlasím s tím, aby práce byla zpřístupněna pro studijní a výzkumné účely.  \nV Praze dne 29.04.2025 David Kryl  \nBibliografický záznam  \nKRYL, David. The role of online culture and social media in shaping and spreading incel ideology. Praha, 2025 . 58 s. Diplomová práce (Mgr.). Univerzita Karlova, Fakulta sociálních věd, Institut sociologických studií. Katedra sociologie. Vedoucí diplomové práce prof. PhDr. Ing. Ondřej Císař, Ph.D.  \nRozsah práce: 98 135  \nAnotace  \nTato diplomová práce se věnuje roli online kultury a sociálních médiích při formování a šíření incel ideologie při zaměření na vliv digitálního prostoru při diskurzivních procesech. Zdrojem dat byla web-scrapingem vytěžená komentářová vlákna z jednoho z nejaktivnějších internetových incel fór. Data, jež jsem podrobil kritické diskurzivní analýze, se skládalaz komentářů, v nichž bylo zmíněno téma sociálních médií či online kultury. Analýzaodhaluje způsoby, kterým jsou diskurzy těchto dvou dimenzí členy [Incels.is](Incels.is) komunity reflektovány, přetvářeny a internalizovány. Práce dochází k závěru, že uživatelé fóra vnímají sociální média jako zvyšující nerovnost na tzn. dating market (sexuálním trhu) kvůli důrazutěchto platforem na fyzickou přitažlivost. Online kulturaje internalizována skrze zesilování kolektivní identity a zesilování extremistických tendencí. Uživatelé fóra vytváří příspěvky o sociálních médiích za účelem posilnění pocitů oběti a udržení fóra v in-group a out-group dynamice oproti zbytku mainstreamové společnosti. Internetový obsahje cíleně přinášen na stránku Incels.is k reakci, jež se primárně skládá z očekávaného pobouření ostatních členů, kteří selektivně amplifikují narativy prosazující incel ideologií a v komentářích podněcují k dalšímu radikálnímu chování .  \nAnnotation  \nThis thesis focuses on the role of online culture and social media in shaping and spreading incel ideology while highlighting the importance of the digital space in discursive processes. With the use of critical discourse analysis, I examine web-scraped data mined from one of the most active incel forums. The data consists of comments in conversation threads where the topic of social media or online culture was mentioned. The analysis explores ways in which discourses of these two dimensions are reflected, reshaped and internalized by the members of the [Incels.is](Incels.is) website community. The analysis concludes that the members of the forum perceive social media as a tool that increases inequalities in the dating market due to the emphasis it puts on physical attractiveness. Online culture is internalized through a specific memetic terminology and rituals which are performed with the intention of strengthening the collective identity and promoting extremist tendencies. Users on the forum create posts about social media to reinforce feelings of victimhood and to reinterpret reality through their ideological lens. This creates a division vis-à-vis the mainstream society and maintains the forum in an in-group and out-group dynamic. Internet content is purposefully  \nbrought [to Incels.is](to Incels.is) for reactive purposes of other members with the intention of selectively amplifying incel narratives and inciting further expressions of radical behavior.  \nKlíčová slova  \nincel, extrémismus, ","cbCaibceIw5AqVEH","https://ap.wps.com/l/cbCaibceIw5AqVEH","pdf",1830812,58,"English","# Introduction\n## Theoretical part\n## Methodology\n## Analysis\n### Shaping of ideology by social media and online culture","[{\"question\":\"What is the main focus of the thesis?\",\"answer\":\"The thesis focuses on how online culture and social media shape and spread incel ideology through digital discursive processes.\"},{\"question\":\"What data and method are used?\",\"answer\":\"The study uses web-scraped comment threads from an active incel forum and applies critical discourse analysis to them.\"},{\"question\":\"How do forum members interpret social media in relation to incel ideology?\",\"answer\":\"Forum members perceive social media as increasing inequalities in the dating market, largely because these platforms emphasize physical attractiveness.\"}]","The role of online culture and social media in shaping and spreading incel ideology | PDF",146]