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\nECNU Review of Education 2021, Vol. 4(3) 630–639 © The Author(s) 2021 Article reuse guidelines:  \n[sagepub.com/journals-permissions](sagepub.com/journals-permissions)[ ](sagepub.com/journals-permissions)[DOI: 10.1177/20965311211038560](DOI: 10.1177/20965311211038560)[ ](DOI: 10.1177/20965311211038560)[journals.sagepub.com/home/roe](journals.sagepub.com/home/roe)  \nHighlights  \n•This article sheds light on the emergence of private tutoring in Denmark. Written from the perspective of a tutoring entrepreneur, it discusses the challenges and opportunities faced by a fledgling tutoring company in present-day Danish society.  \n•The article is a personal narrative of the author’s experience with establishing the first major Danish tutoring company.  \n•The enthusiastic response by parents to the services offered by the author’s company shows that there has long existed a hitherto unmet need for private tutoring in Denmark. However, the author also argues that the political turmoil surrounding the 2013 Danish school reform made parents increasingly sceptical that mainstream schools could effectively address the needs of their children. It thereby prepared the ground for launching a private tutoring concept.  \n• It is only in the last decade that private tutoring has emerged in Denmark. The article provides a unique insider’s perspective on this largely unexplored development.  \nKeywords  \nCOVID-19 crisis, Denmark, MentorDanmark, mentoring, private tutoring  \nDate received: 15 June 2021; accepted: 20 July 2021  \nCorresponding author:  \nNicklas Kany, MentorDanmark, Copenhagen, Graekenlandsvej 2, [1. th. 2300 Copenhagen](1. th. 2300 Copenhagen) S, Denmark. Email: [nk@mentordanmark.dk](nk@mentordanmark.dk)  \nCreative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative  \nCommons Attribution-NonCommercial 4.0 License ([https://creativecommons.org/licenses/by-nc/4.0/](https://creativecommons.org/licenses/by-nc/4.0/)) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page ([https://us.sagepub.com/en-us/nam/open-access-at-sage](https://us.sagepub.com/en-us/nam/open-access-at-sage)).  \nIntroduction  \nPrivate tutoring has existed in Denmark for a long time. One famous example is the Danish fairytale writer Hans Christian Andersen who received intensive coaching in Danish, German, and Latin in preparation for his university entrance exams in 1828 . Until recently, however, private tutoring existed mainly on an ad-hoc and informal basis. There was no organized market, no industry standards—and very little tax revenue for the state.  \nIt is only in the last decade that this situation has really started to change. There is now a small, but significant market for private tutoring, and private tutoring is increasingly viewed as a viable business and not just as a source of pocket money or supplementary income. Asthe founder and CEO of Denmark’s largest tutoring company, MentorDanmark, I was deeply involved in this from the start. This article is my personal account of the emergence of private tutoring in Denmark. I explain what drew me to tutoring as a vocation and I point out the social and political conditions, which made my timing auspicious. However, I also highlight some of the challenges and resistance, which we met as entrepreneurs in this new and, to some, controversial market. I conclude by discussing how my company (and the tutoring industry as a whole) has been affected by the COVID-19 crisis—and what this crisis may mean for the future of private tutoring.  \nMy story  \nAfter a failed attempt at starting a business, which produced educational videos to highschool students from 2007 to 2009, I enrolled in university and had part-time employment as a badmin","cbCaipbq71tK5xO9","https://ap.wps.com/l/cbCaipbq71tK5xO9","pdf",635168,"English","# Highlights\n# Introduction\n# My story","[{\"question\":\"What key change does the article describe about private tutoring in Denmark?\",\"answer\":\"Private tutoring is described as shifting from informal, unorganized practices to becoming a small but significant and increasingly legitimate business market during the last decade.\"},{\"question\":\"How did the 2013 Danish school reform influence the launch of private tutoring?\",\"answer\":\"The article links political turmoil around the 2013 reform to growing parental skepticism that mainstream schools could meet children’s needs, helping create conditions for private tutoring.\"},{\"question\":\"What challenges and resistance did the author and entrepreneurs face?\",\"answer\":\"The author highlights challenges and resistance encountered when entering a new and, to some, controversial market for private tutoring.\"}]","The Rise of Private Tutoring in Denmark: An Entrepreneur’s Perspectives and Experiences - read online free | PDF",1792092211,25]