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House,Hankey Place,London SE14BBFirst edition published 1995Second edition published 1996Third edition published 1998Fourth edition published 2001  \nFifth edition published 2009 ◎Julian Richer,2009  \nAll rights reserved.No part of this book may be reproduced or utilisedin any way or by any means,electronic or mechanical,includingphotocopying,recording or by an information storage or retrievalsystem without permission in writing from the publisher.This bookmay not be sold as a bargain book or at a reduced price withoutpermission in writing from the publisher.  \nFurther copies of\"The Richer Way\"are obtainable from bookshops ordirect from the publisher on 02075515369  \nISBN 0953441512  \nPrinted and bound in Great Britain byThe ColourhouseArklow RoadLondon SE146EB  \nDear Reader  \nI am flattered that you have bought this book but it isof great concern to me that you are pleased with yourpurchase.  \nIf,for any reason,you feel after reading it that itdid not provide value for money,please return it tome for a full,no quibble refund.  \nJulian RicherFREEPOST SE5508London SE14BR  \ni  \nI would like to dedicate this book to my dearparents,my late housemaster at Clifton,ErnestPolack,my late partner Vic Odden and my friendArchie Norman,all of whom have had a hugeinfluence on me.  \nAnd,especially to my wonderful wife Rosie,who has supported me through thick and thinfor 27 very happy years.  \n\"Like all good management books it is readable,controversial andfull of golden nuggets of goodadvice.\"  \n\"Successful retailing is common sense and thisbook is full of it.”  \n\"Julian Richer is seen today as the arch exponentof Customer Service.”  \n\"The book is a blueprint for a successful business,it is easy to digest,it is fresh and it is inspirational.”  \n“Reading it has made me think of better ways torun my business.”  \nTim Daniels,Managing Director,Selfridges-article in Retail Week  \n\"I cannot commend this book enough.The RicherWay is definitely the best out of Europe and shouldbe read by everyone in our country.\"  \nGraham Knight,Electrical and Radio Trading  \n“A marketing legend.”  \nBusiness Age  \n“Richer Sounds is 'staggering'.”Richard Perks,VerdictResearch  \n\"Julian Richer's 'legendary'customer service hasgot the giants of the retail industryflocking to hearhis advice.\"  \nMarketing Week  \n\"A fully fledged Captain of Industry (with OakleafCluster).”  \nRobert Mills,Q  \n\"Julian has a highly original philosophy and heis a natural businessman.”  \nArchie Norman,Chairman,Asda  \n\"The Richer Way is that fun can make profits andthat profits can be fun.”  \nFeargal Quinn,Managing Director,Superquinn  \n“Every business needs a breath offresh air:Julian is a whirlwind!Julian's skill is getting bigbusiness to think in small business,entrepreneurialterms.\"  \nMike Blackburn,Chief Executive,HalifaxBuilding Society  \n\"This book has commonsense ideas for business withthe theme of getting the most out of people.”  \nRichard Woods,Sunday Times  \n“Leading a revolution in staff culture and customerservice.\"  \nBusiness Age  \n“Money well spent.”  \nInfomatics Digest  \n“Whether you are a manufacturer,retailer or a networkthis book will help you(whatever your job title)becomebetter at what it is you do.\"  \nEddy Pratt,Mobile News  \nAcknowledgements  \nI gave a talk to the senior management of EMAPin November1993 and afterwards Colin Morrison,then chairman of EMAPBusiness Communications,said I should write a book about my ideas.  \nAlthoagh I had vaguely considered it,he must take the credit forthe inspiration to get the ball rolling.His supportive follow up gaveme the confidence to carry it through.  \nAs well as this,he introduced me to Paul Keenan,managing direc-tor of EMAP Fashion,who was to be my mentor,editor and more forthe whole projectFrom introducing me to publishers al the waythrough to jacket design at the end,he really has been a star.  \nHe also introdu","cbCaiacZ3FGCw8D0","https://ap.wps.com/l/cbCaiacZ3FGCw8D0","pdf",8189055,252,"English","# Dear Reader\n# Dedication\n# Endorsements\n# Acknowledgements","[{\"question\":\"Who is the author of The Richer Way?\",\"answer\":\"The author is Julian Richer, and the book is published by Richer Publishing.\"},{\"question\":\"What editions and publication years are mentioned in the front matter?\",\"answer\":\"The text lists first edition published in 1995, second in 1996, third in 1998, fourth in 2001, and fifth in 2009.\"},{\"question\":\"What does the book offer if a reader is not satisfied after reading?\",\"answer\":\"The reader is asked to return the book for a full, no-quibble refund if it does not provide value for money.\"}]","The Richer Way - read online free | PDF",1790604141,388]