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Using the Myers-Briggs Type Indicator (MBTI), the research examines how personality types connect with preferred destinations and travel behavior styles. Data were collected from 145 young participants who completed MBTI from 23 November to 11 December 2015. Results show significant differences for EI and JP indices, while SN and TF show no significant differences, and all four personality types differ in motivation and key travel activities.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/the-relationship-between-peoples-personality-types-by-the-mbti-and-tourist-behaviors/292949/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/the-relationship-between-peoples-personality-types-by-the-mbti-and-tourist-behaviors/292949.png","ImageObject",300,407,{"name":92,"@type":93},"Ophelia","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-07","2026-09-17",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",17,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What was the main purpose of the study?","Question",{"text":113,"@type":114},"To verify relationships between personality traits (MBTI) and tourist behaviors in tourism, including preferred destinations and behavior styles.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How was personality measured for the research?",{"text":118,"@type":114},"The study used a well-known Myers-Briggs personality test, the Myers-Briggs Type Indicator (MBTI).",{"name":120,"@type":111,"acceptedAnswer":121},"What key results were found about personality traits and tourist behaviors?",{"text":122,"@type":114},"Significant differences were found for EI (Extraversion–Introversion) and JP (Judging–Perceiving), while SN (Sensing–iNtuition) and TF (Thinking–Feeling) showed no significant differences.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},292949,1789658061,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":44,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":144,"preview_page_count":4},7971461741311,"https://ap-avatar.wpscdn.com/avatar/74000253aff267980c6?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779345379180704826","The Relationship Between People's Personality  \nTypes by the MBTI and Tourist Behaviors  \nby  \nBomin Kwon  \nDepartment of Adapted Physical Education, Gyeongju University,  \nGyeongju-si, Gyeongsangbuk-do, South Korea  \nTel: +82-10-9813-1308, E-mail: [rucyk@daum.net](rucyk@daum.net)  \nand  \nEunkyung Park  \nDepartment of Tourism Management, Gyeongju University,  \nGyeongju-si, Gyeongsangbuk-do, South Korea  \nTel: +82-10-6361-0621, E-mail: [ekpark0621@gmail.com](ekpark0621@gmail.com)  \nAbstract  \nThe purpose of this study was to verify the relationships between personality traits and tourist behaviors in tourism. For the study, we used a famed Myers-Briggs personality test. Myers-Briggs type indicator (MBTI) has been widely used to differentiate personality types but not much employed in tourism study to explain tourist behaviors. So this study was to identify the relationship among people’s personality types, tourism destinations and tourist behaviors that they preferred. Data for this study were collected 145 young people who took MBTI test from 23th November to 11th December 2015. The main results were as follows. First, the relationships of personality traits and tourist behaviors showed significant differences in the EI (Extraversion-Introversion) and JP (Judging-Perceiving) index. E types preferred tourism destination for events and shopping. On the contrary, I types preferred to rest than to enjoy in tourism destination. J types preferred to package tour, while P types preferred free travel. Second, the relationships of personality traits and tourist behaviors did not show significant differences in the SN (Sensing-iNtuition) and TF (ThinkingFeeling) index. Third, the results showed statistically significant differences among the four personality types (IJ, IP, EP, EJ) in terms of tourist motivation and tourist behavior such as a travel motivation, main travel activity and so on. Finally, the results indicated that MBTI personality types were only associated with the styles of tourist behaviors in tourism. Then people acted differently by the personality types when they make a decision to travel and while they travel.  \nKeywords: MBTI (Myers-Briggs Type Indicator), Tourist Behavior  \n1. Introduction  \nIn the competitive marketplace of tourism, an efficient and effective marketing strategy that attracts new visitors while maintaining (revisiting) current tourists is one of the key factors for success. Accordingly, a number of studies have been conducted to examine the behavior of tourists (Kim, Kim, and Goh, 2011) . Recent years have seen a growth of interest in the relations between travel behavior and individual characteristics such as the personality, lifestyle and values. Specifically, the question of characteristic differences in travel behaviors has drawn considerable  \nIJMBE InternationManagael Jomurenalntof, Business, and Economics  23   \nattention. There is growing evidence that individual travel behavior is influenced by his or her personality like a hair or fashion style, lifestyle patterns and so on. Past studies have indicated that the human personality is related to marketing communication (Leung, & Law, 2010) . Then, a recent study on personality traits in hospitality and tourism recognizes the important role of personality with regard to satisfaction and loyalty (Kim, Suh, & Eves, 2010) . In the field of tourism, it is important to comprehend the presence and/or absence of permanent behavior related to specific destinations and the connection between these personality traits and the emotions of tourists (Berno &Ward, 2005) . The Myers-Briggs Type Indicator (MBTI) has been widely used in the field of psychology such as interpersonal relations, communication, and decision making (Rodriguez et al., 2013) . The MBTI is a self-report test to determine the tendency of individual preference. Several studies have also related MBTI types with tourism destinations and tourist behaviors (McGuiggan & Foo, 2004) . MBTI has","cbCaijMzMkdsYR5h","https://ap.wps.com/l/cbCaijMzMkdsYR5h","pdf",884751,"English","# Introduction\n# Literature Review","[{\"question\":\"What was the main purpose of the study?\",\"answer\":\"To verify relationships between personality traits (MBTI) and tourist behaviors in tourism, including preferred destinations and behavior styles.\"},{\"question\":\"How was personality measured for the research?\",\"answer\":\"The study used a well-known Myers-Briggs personality test, the Myers-Briggs Type Indicator (MBTI).\"},{\"question\":\"What key results were found about personality traits and tourist behaviors?\",\"answer\":\"Significant differences were found for EI (Extraversion–Introversion) and JP (Judging–Perceiving), while SN (Sensing–iNtuition) and TF (Thinking–Feeling) showed no significant differences.\"}]","The Relationship Between People's Personality Types by the MBTI and Tourist Behaviors | PDF",23]