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It responds to negative mainstream media coverage of teachers and to research showing educators’ efforts to meet students’ academic and wellbeing needs. Using assertive social media technologies, the researchers launched a campaign promoting both pre-service and in-service teachers, and argues for new opportunities in professional connection and collegial support.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/the-pressing-need-to-raise-the-status-of-the-teaching-profession-the-launch-story-of-the-teachers-of-australia-social-media-campaign/593990/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/the-pressing-need-to-raise-the-status-of-the-teaching-profession-the-launch-story-of-the-teachers-of-australia-social-media-campaign/593990.png","ImageObject",300,407,{"name":92,"@type":93},"Franzy","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-04","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":24},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the focus of this paper?","Question",{"text":112,"@type":113},"The paper focuses on the start-up methodology behind a social media campaign designed to give teachers voice and agency.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why was the Teachers of Australia social media campaign launched?",{"text":117,"@type":113},"It was launched in response to negative press about teachers in mainstream media and to evidence that teachers are working hard to support students’ academic and wellbeing needs.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the paper argue social media benefits teachers?",{"text":121,"@type":113},"It argues that social media enables new professional connectedness, supports story sharing, and provides collegial support.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},593990,1792160651,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":24,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},2336478945519,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Australian Journal of Teacher Education  \n\n| Volume 46  Issue 2 | Article 2 |\n| --- | --- |\n| 2021\u003Cbr>The Pressing Need to Raise the Status of the Teaching Profession: The Launch Story of the Teachers of Australia Social Media Campaign\u003Cbr>Alison Willis\u003Cbr>University of the Sunshine Coast\u003Cbr>Catherine Thiele\u003Cbr>University of the Sunshine Coast\u003Cbr>Rachael Dwyer\u003Cbr>University of the Sunshine coast\u003Cbr>Peter Grainger\u003Cbr>University of the Sunshine Coast\u003Cbr>Susan Simon\u003Cbr>University of the Sunshine Coast\u003Cbr>Follow this and additional works at: [https://ro.ecu.edu.au/ajte](https://ro.ecu.edu.au/ajte)\u003Cbr> Part of the Social and Philosophical Foundations of Education Commons, and the Teacher Education and Professional Development Commons |  |\n\nRecommended Citation  \nWillis, A., Thiele, C., Dwyer, R., Grainger, P., & Simon, S. (2021) . The Pressing Need to Raise the Status of the Teaching Profession: The Launch Story of the Teachers of Australia Social Media Campaign. Australian Journal of Teacher Education, 46(2) .  \n[http://dx.doi.org/10.14221/ajte.2021v46n2.2](http://dx.doi.org/10.14221/ajte.2021v46n2.2)  \n[This Journal Article is posted at Research Online.](This Journal Article is posted at Research Online.)[ ](This Journal Article is posted at Research Online.)[https://ro.ecu.edu.au/ajte/vol46/iss2/2](https://ro.ecu.edu.au/ajte/vol46/iss2/2)  \nThe Pressing Need to Raise the Status of the Teaching Profession: The Launch Story of the Teachers of Australia Social Media Campaign  \nAlison Willis  \nCatherine Thiele  \nRachael Dwyer  \nPeter Grainger  \nSue Simon  \nUniversity of the Sunshine Coast  \nAbstract. This paper presents the start-up methodology for a project that leverages the opportunities that social media affords to give  \nteachers voice and agency. In response to negative press about teachers in mainstream media, coupled with research that shows that teachers are working hard to meet student academic and wellbeing needs, the researchers employed the assertive technologies of social media and started a campaign to promote the work ofpre-service and in-service teachers. The paper presents the theorising behind the start-up methodology for the social media campaign and outlines a response to an identified opportunity. It argues that social media  \nprovides new opportunities for professional connectedness, story  \nsharing and collegial support.  \nIntroduction and Background  \nSocial media platforms are providing new opportunities for advocacy and connectivity for teachers. In an environment of increasing academic pressures, many teachers turn to social media for support and ideas (cf. Forte, Humphreys, & Park, 2012; Ranieri, Manca & Fini, 2012). Although teacher use of social media is a relatively new research frontier, many Australian pre-service and in-service teachers have tens of thousands of followers on Instagram and Twitter, and hashtags like \\#aussieed, \\#aussieteachertribe, and \\#teachersdownunder attract thousands of followers also. Furthermore, professional groups and associations are prolific on social media platforms. For example, Perth WA Teachers Community (over 16,500 members), QLD Teachers (over 10,700 members), Australian Early Childhood Teachers (over 8,900 members) and Teach Starter (over 365,000 likes) on Facebook (2020) .  \nAlthough teacher presence is strong on social media platforms, there is an evident need to promote the value of the teaching profession in Australia. First, there is a teacher shortage across Australia. Although the shortage varies between states and sectors, both attraction and retention are challenges for recruiters (Weldon, 2015) . Second, these challenges are compounded by negative perceptions about the profession: the social status of the profession has “suffered greatly,” according to the recent parliamentary inquiry into the status of the profession (Parliament of Australia, 2019, p. 1) . Reasons behind the alleged status slump include dominant negative representations in mainstream me","cbCaidDXWZPIG7QB","https://ap.wps.com/l/cbCaidDXWZPIG7QB","pdf",384026,14,"English","# Introduction and Background\n## Teacher advocacy and connectivity through social media\n## Need to promote the teaching profession in Australia","[{\"question\":\"What is the focus of this paper?\",\"answer\":\"The paper focuses on the start-up methodology behind a social media campaign designed to give teachers voice and agency.\"},{\"question\":\"Why was the Teachers of Australia social media campaign launched?\",\"answer\":\"It was launched in response to negative press about teachers in mainstream media and to evidence that teachers are working hard to support students’ academic and wellbeing needs.\"},{\"question\":\"How does the paper argue social media benefits teachers?\",\"answer\":\"It argues that social media enables new professional connectedness, supports story sharing, and provides collegial support.\"}]","The Pressing Need to Raise the Status of the Teaching Profession - The Launch Story of the Teachers of Australia Social Media Campaign | PDF",1792078323,35]