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From missed business and political blunders to widely shared social-media offenses, the text emphasizes far-reaching consequences that still echo today. 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LITTLE BOOK OF MASSIVE COCK-UPS\n\nCopyright o Summersdale Publishers Ltd,2019  \nMonkey icon ⑥Aratehortua/Shutterstock.com  \nll rights reserved  \nNo part of this book may be reproduced by any means,nor transmitted,nor translated into amachine language,without the wrtten permission of the publishers.  \nJames Proud has asserted his moral right to be identified as the author of this work inaccordance with sections 77 and78 of the Copyright,Designs and Patents Act 1988  \n# Condition of Sale\n\nThis book is sold subject to the condition that it shall not,by way of trade or otherwise,belent,resold,hired out or otherwise circulated in any form of binding or cover other than thatin which it is published and without a similar condition including this condition being imposedon the subsequent purchaser.  \nAn Hachette UK Companywww.hachette.co.uk  \nSummersdale Publishers Ltd  \nPart of Octopus Publishing Group LimitedCarmelite House50 Victoria EmbankmentLondonEC4Y ODZUK  \nwww.summersdale.com  \nPrinted and bound in the Czech Republic  \nISBN:978-1-78685-782-8  \n\n| Substantial discounts on bulk quantities of Summersdale books are available to corporations  \u003Cbr>professional associations and other organizations.For details,contact general enquiries:  \u003Cbr>telephone:+44(0)1243771107 or email:enquiries@summersdale.com.   |\n| --- |\n\n# Disclaimer\n\nAll facts are correct to the best of the author's knowledge at the time of going to press.  \nTHE LITTLE BOOK OFMASSIVEcOCK-UPSA BRIEF HISTORY OF EPIC FAILSJAMES PROUD  \nsummersdale  \n# INTRODUCTION\n\nEverybody makes mistakes,and nobody's perfect.It's no bigdeal-until it is.Sometimes,cock-ups are so momentous thatthey stand the test of time and are even worthy of recordingin the history books.There is no precise equivalent in Englishfor the German word Schadenfreude-deriving entertainmentfrom the misfortune of others -but if there were,it woulddefinitely apply to this catalogue of catastrophes.  \nSome of the enormous errors in this book were down to badjudgement;some were the result of laziness or plain badluck;many are classic cases of hubris and vanity.Whetherit's misplacing nuclear weapons,passing up on billion-dollarbusiness deals,losing an empire or offending half the world'spopulation on social media,all of these slip-ups have hadfar-reaching consequences,some of which are still beingseen today.  \nThese top-notch failures are unbelievable,ironic,tragicand often amusing,but they all share an oddly attractivecharacteristic:they allow us to indulge in the strange pleasureof reliving mistakes we didn't make ourselves.  \n# HOWLER AT THE MOON\n\nDATE:SOMETIME IN THE 1970s  \nWe've all seen the grainy footage of Neil Armstrong makinghis \"small step\"onto the surface of the moon in 1969,yetapparently,we are lucky to have seen it at all.The famousmoonwalk was shot using a format that provided high-quality images,but which could not be transmitted directly totelevision sets.By the time the signal had been beamed fromthe moon and converted for broadcast via a radio telescope inAustralia,the final image quality was much degraded.  \nIn 2006,NASA decided to use modern technology to enhancethe original images sent from the moon,so that the historicmoment could be seen in the best possible quality.But whenthey started looking for the rolls of film that they assumed werein their archives,there was nothing to be found.Three yearslater,NASA admitted that the film stock had probably beenreused to save money-they had taped over one of the greatestmoments in human history for the sake of a few dollars.  \nNASA was forced to dig out old copies of the original televisionbroadcast and enlisted experts to enhance them as best theycould,though the final resuit is not quite as clear as it mighthave been.","cbCaiurNDyP3AsYs","https://ap.wps.com/l/cbCaiurNDyP3AsYs","pdf",2978323,136,"English","# Introduction\n## Howler at the Moon","[{\"question\":\"What kinds of mistakes does the book focus on?\",\"answer\":\"It highlights enormous errors driven by bad judgment, laziness, plain bad luck, and classic arrogance and vanity.\"},{\"question\":\"Why are the failures described as memorable and record-worthy?\",\"answer\":\"Some cock-ups are so momentous that they last through time and even earn a place in history records.\"},{\"question\":\"How does the book illustrate its theme in the section “Howler at the Moon”?\",\"answer\":\"It explains how NASA’s attempt to enhance moonwalk footage in 2006 was hindered because the original film rolls were missing, likely reused to save money.\"}]","THE LITTLE BOOK OF MASSIVE COCK-UPS - Introduction | PDF",1790708208,209]