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\nmovementspacebalan  \nIigure-groundtrame  \ncalemovementspacel  \n8m名mRLγ M人$备AGHu3uTT  \ncesym  \nthe lanquage  \nO  \ngraphic design  \n,onkPo  \nAn  \nIllustratedHandbookfor  \nUnderstandingFundamentalDesignPrinciples  \n⑥2011 Rockport Publishers,Inc.  \nAll rights reserved.No part of this book may be reproduced in any form without written permission of thecopyright owners.All images in this book have been reproduced with the knowledge and prior consent ofthe artists concerned,and no responsibility is accepted by producer,publisher,or printer for any infringementof copyright or otherwise,arising from the contents of this publication.Every effort has been made to ensurethat credits accurately comply with information supplied.We apologize for any inaccuracies that may haveoccurred andwill resolve inaccurate or missing information in a subsequent reprinting of the book.  \nFirst published in the United States of Americaby Rockport Publishers,a member of Quayside Publishing Group100 Cummings CenterSuite 406-LBeverly,Massachusetts01915-6101Telephone:(978)282-9590Fax:(978)283-2742www.rockpub.comDigital edition:978-1-61060-233-4Softcover edition:978-1-59253-676-4  \nLibrary of Congress Cataloging-in-Publication Data  \nPoulin,Richard.  \nThe language of graphic design:an illustrated handbook forunderstanding fundamental design principles/Richard Poulin.  \np.cm.  \nIncludes bibliographical references and index.ISBN-13:978-1-59253-676-4ISBN-10:1-59253-676-X  \n1.Graphic arts.2.Design.I.Title.  \nNC997.P632011  \n741.6--dc22  \n2010049318  \nCIP  \nISBN-13:978-1-59253-676-4  \nISBN-10:1-59253-676-X  \nDigital edition published in 2011  \nelSBN-13:978-1-61060-233-4  \n10987654321  \nDesign:Poulin+Morris Inc.  \nPrinted in China  \n# Introduction 6\n\n1 Point 12  \n2 Line 20  \n3 Shape 30  \n4 Form 40  \n5 Light 48  \n6 Color 58  \n7 Texture 72  \n8 Scale 82  \n9 Movement 92  \n10 Space 102  \n11 Balance 112  \n12 Symmetry 12223 Image 226  \n13 Asymmetry 130    24 Pattern 236  \n14 Tension 14025 Typography 246  \n15 Closure 15026 Grid 260  \n16 Expression 158Glossary 270  \nBibliography 272  \n17 Abstraction 168Index 277  \nContributors 286  \n18 Tone 178About the Author 288  \nDedication 288  \n19 Contrast 188Acknowledgments 288  \nImage Resources 288  \n20 Figure-Ground 198Colophon 288  \n21 Frame 208  \n①  \nTHE LANGUAGE OF GRAPHIc DESIGN  \nlan·guage \\'lam-gwij,-wij\\n  \n1a:the words,their pronunciation,andthe methods of combining them usedand understood by a community  \n2 b:form or manner of verbal expression;specif:style  \nAnyone trying to communicate in a new language has to firstgain a complete understanding of its fundamentals;the ABCs ofthat language—definitions,functions,and usage.The Language ofGraphic Design provides graphic design students and practitio-ners with an in-depth understanding of the fundamental elementsand principles of their language-graphic design—what they are,why they are important,and how to use them effectively.  \nSimilar books on the market today limit their focus and con-tent to a student audience,using their work only to demonstratea premise.This book goes beyond the student experience.It in-cludes work by some of the most successful and renowned prac-titioners from around the world and how they have applied thesefundamental principles to their work.By examining both studentand professional work,this comprehensive handbook is a moremeaningful,memorable,and inspiring reference tool for novicedesign students as well as young designers starting their careers.  \nThe foundation of any successful graphic designer reliesupon an understanding of the fundamentals of graphic design.Throughout a designer's education and career,these basic tenetsare constantly referred to for inspiration and provide the basis fordesigning meaningful,memorable,and communicative work.  \nN  \n\n|  |  |  |  |  |\n| --- | --- | --- | --- | --- |\n|  |  |  |  |  |\n|  |  |  |  |  |\n|  |  |  |  |","cbCaidZPhuvOBSeG","https://ap.wps.com/l/cbCaidZPhuvOBSeG","pdf",62598761,290,"English","# Introduction\n## Fundamental elements and principles overview\n## Chapter structure (narrative and visual sidebars)\n# Reference sections\n## Glossary, bibliography, index\n## Contributors and about the author","[{\"question\":\"What does the book mean by “graphic design as a language”?\",\"answer\":\"It treats visual communication like a language with its own alphabet, vocabulary, and syntax. Readers learn fundamentals so they can “see” and understand design concepts clearly.\"},{\"question\":\"How is the book organized?\",\"answer\":\"The book is arranged into twenty-six chapters, each defining a fundamental element and a principle. Each chapter includes narrative and visual sidebar references to historical benchmarks.\"},{\"question\":\"Who is the book written for?\",\"answer\":\"It targets both graphic design students and practicing practitioners. It includes work from successful professionals, making it useful for novice designers starting their careers.\"}]","The Language of Graphic Design - An Illustrated Handbook for Understanding Fundamental Design Principles - 2011 Edition | PDF",1790591226,447]