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This qualitative bachelor’s thesis investigates the fundamental elements involved in seeking capital from investors for new ventures. Using semi-structured interviews with entrepreneurs, business elites, and investors, the study identifies investor decision criteria, recurring challenges, and common mistakes entrepreneurs face. Findings explain roles for business angels and venture capitalists, including purpose of funding, selecting the right finance source, market strategy, team building, and how investors evaluate a business.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/the-key-elements-of-investors-presentation-bachelors-thesis/308707/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/the-key-elements-of-investors-presentation-bachelors-thesis/308707.png","ImageObject",300,407,{"name":92,"@type":93},"Jiven","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-09-20",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",13,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What is the main purpose of the study on investors’ presentations?","Question",{"text":113,"@type":114},"The study aims to understand the fundamental elements required to seek funds from an investor for new ventures and to clarify what investors look for when making decisions.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What research method was used to gather data?",{"text":118,"@type":114},"Qualitative methods were used, relying on semi-structured interviews with a successful entrepreneur, business elites, and investors.",{"name":120,"@type":111,"acceptedAnswer":121},"Which factors do the findings highlight for attracting investor interest?",{"text":122,"@type":114},"The findings emphasize understanding why funding is sought and the correct finance source, market strategy, building a competent team, and understanding how investors evaluate the business.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},308707,1789872018,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":145,"preview_page_count":4},1099513958607,"https://ap-avatar.wpscdn.com/avatar/100002390cf8733938c?x-image-process=image/resize,m_fixed,w_180,h_180&k=1778829742770036399","The Key Elements of Investors’ Presentation  \nAderibigbe, Banji Kazeem  \n2017 Otaniemi  \nLaurea University of Applied Sciences  \nOtaniemi  \nThe key elements of Investors’ presentation.  \nAderibigbe Banji Kazeem  \nDegree Programme in Business Management Bachelor’s Thesis  \nMarch, 2017  \nLaurea University of Applied Sciences Abstract  \nOtaniemi  \nBachelor’s degree in Business Management  \nAderibigbe Banji Kazeem  \nThe Key Elements of Investors’ Presentation  \nYear 2017 Pages 42  \nMany start-ups, rapidly grow into large successful companies with annual revenue in the billion dollars range and up sequel to funds raised from an Investor to grow the business. Yet, many others have encountered problems on the way to success or unable to attract investment to grow their business. The purpose of this study was to understand the fundamental elements of seeking funds from an investor for new ventures.  \nThe study was conducted using qualitative methods. Empirical data was used including semistructured interviews with a successful entrepreneur, business elite and investors to understand the decision-making criteria of an investor and to understand the challenges, and mistakes facing an entrepreneur.  \nThe findings of the study explain that business angels and venture capitalists invest in an entrepreneur to seek investment in the new enterprise. Firstly, an entrepreneur must understand why he is seeking funds and the right source of finance; secondly, he/she must understand the market strategy, building a strong team that know how to be responsible in their individual roles, thirdly, to understand how investors evaluate their business.  \nKeywords: Entrepreneur, investor, equity, fund, nascent firm, enterprise, market, start-up.  \nAcknowledgement  \nI would like to express my special thanks of gratitude to my tutor teacher at Laurea University of Applied Sciences, Mika Hentunen for his guidance and assistance with technique and methodology used in this study and your comments that greatly improved my writing style and structure.  \nI would like to thank the CEO of Avarko Oy, Arttu Kataja and Richard Hogan, who gave me the golden opportunity to join the team that will execute a project that seeks external fund from an investor to understand the challenges faced by new enterprise, which also helped me in doing a lot of research on this topic and meet key players in the industry.  \nI would also like to thank my family for their support and understanding for the time I have denied them while writing this thesis.  \nTable of contents  \n1 Introduction .........................................................................................7  \n1.1 Background of the thesis..................................................................7  \n1.2 Theoretical Framework ...................................................................9  \n1.3 Research Objectives and Questions .....................................................9  \n2 Research Methodology .......................................................................... 10  \n2.1 Data Collection ........................................................................... 10  \n2.1.1 Interview Design .................................................................. 11  \n2.1.2 Profile of the interview participants ......................................... 12  \n2.2 Data Analysis .............................................................................. 13  \n2.3 Research Focus and Limitations ....................................................... 14  \n2.4 Reliability and validity .................................................................. 14  \n3 Entrepreneurship and Start-up Companies .................................................. 15  \n3.1 Characteristics of Entrepreneur ....................................................... 15  \n3.2 Concept of Entrepreneurial ecosystem............................................... 17  \n3.3 Accelerator and Incubator program in Finland ...............","cbCaiaCGwAtFH5Lq","https://ap.wps.com/l/cbCaiaCGwAtFH5Lq","pdf",570479,43,"English","# 1 Introduction\n## 1.1 Background of the thesis\n## 1.2 Theoretical Framework\n## 1.3 Research Objectives and Questions\n# 2 Research Methodology\n## 2.1 Data Collection\n## 2.2 Data Analysis\n## 2.3 Research Focus and Limitations\n## 2.4 Reliability and validity\n# 3 Entrepreneurship and Start-up Companies\n## 3.1 Characteristics of Entrepreneur\n## 3.2 Concept of Entrepreneurial ecosystem\n## 3.3 Accelerator and Incubator program in Finland\n# 4 Funding of Start-up Companies\n## 4.1 Equity Capital and Borrowed Capital Funding\n## 4.2 Sources of Funding for Start-ups\n# 5 Seeking for Start-up Funding\n## 5.1 How do investors evaluate start-ups companies?\n## 5.2 Essentials of Start-up funding pitch\n# 6 Findings\n## 6.1 Attribute of a Start-up companies that attract Investor\n## 6.2 What are the investors’ decision-making criteria?\n# 7 Conclusions\n## 7.1 Research Summary\n## 7.2 Main Findings","[{\"question\":\"What is the main purpose of the study on investors’ presentations?\",\"answer\":\"The study aims to understand the fundamental elements required to seek funds from an investor for new ventures and to clarify what investors look for when making decisions.\"},{\"question\":\"What research method was used to gather data?\",\"answer\":\"Qualitative methods were used, relying on semi-structured interviews with a successful entrepreneur, business elites, and investors.\"},{\"question\":\"Which factors do the findings highlight for attracting investor interest?\",\"answer\":\"The findings emphasize understanding why funding is sought and the correct finance source, market strategy, building a competent team, and understanding how investors evaluate the business.\"}]","The Key Elements of Investors’ Presentation - Bachelor’s Thesis | PDF",108]