[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-153310-en":3,"doc-seo-153310-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":11,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},153310,549768064622,"Lucas Vance","https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8",8,"Research & Report","The Impact of Health Consciousness on Organic Lipstick Market","Consumers’ health concerns have risen sharply due to the global pandemic, strengthening interest in natural products. This article investigates how marketing mix elements of organic lipstick in the United States—product, price, and promotion—influence purchase intention, while examining the moderating effect of health consciousness. A quantitative survey of 102 respondents from U.S. social media users on Facebook and Twitter is analyzed using multiple regressions. Results show product, price, and promotion positively affect purchase intention, while health consciousness functions as a weak moderator.","Advances in Economics, Business and Management Research, volume 215  \nProceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)  \nThe Impact of Health Consciousness on Organic  \nLipstick Market  \nYi Huang 1,*,†, Ruoting Meng2,†, Jing Tan3,†  \n1 College of Arts and Sciences, Syracuse University, Syracuse, 13244, USA  \n2 College of Business and Public Management, Wenzhou-Kean University, Wenzhou, 325060, China  \n3 College of Business, Stony Brook University, Stony Brook, 11790, USA  \n*[Corresponding author. Email: mengr@kean.edu](Corresponding author. Email: mengr@kean.edu)[ ](Corresponding author. Email: mengr@kean.edu)†These authors contributed equally.  \nABSTRACT  \nConsumers ’ concerns for their health have developed dramatically over the last few years due to the global pandemic. The previous publication showed their increasing interest in natural products. This article ’s chief purpose was to examine the marketing mix elements of organic lipstick in America on purchase intention, also investigated the moderating role of health consciousness. Testing marketing mix elements and the significance of consumers ’ health consciousness was essential to optimize the American organic lipstick market. The study was quantitative and made a sample from all American social media netizens through Facebook and Twitter. A total of 102 questionnaires were collected. Multiple regressions were carried out to explore the hypothetical relationships. However, it was found that though the marketing mix elements of organic lipstick (product, price, promotion) positively impact consumers ’purchase intention, health consciousness is a weak moderator. The result was based on a small size of primary data and simply considers age and gender as the sample ’s demographic characteristics. Future research can remeasure relationships identified in this paper based on expanding the sample size and fully considering the characteristics of the sample.  \nKeywords: Organic Lipsticks, Health Consciousness, Price, Product, Promotion.  \n1 INTRODUCTION  \n1.1 Background  \nWith the continuous development of society and the rapid progress of the economy, people’s living standards have also been significantly improved. Under this background, the public ’s attention to their living quality is also constantly improving. As a result, the public has new standards and higher requirements for the environment, food, health, self-care, and other livingrelated interests. Therefore, as one of the necessities of life for women who are the world’s largest major consumer group, lipstick must keep pace with the changes and signs of times rather than being left behind. Lipstick has been a symbol of beauty for people around the world. It has been regarded as an honourable symbol belonging to the nobility and royalty in ancient times.  \nNevertheless, as religion shadowed the mind, which made people believe that makeup is the devil’s disguise,  \nlipstick gradually faded from the stage. It was not until the modern Industrial Revolution that developed countries achieved modernization and rapid economic growth. Not long after, lipstick became a symbol of women’s freedom and liberation and feminism in the Women’s suffrage in the United States. With the arrival of World War II, lipstick was repainted with the colours of war with promotions like War, Woman, and Lipsticks which represented women are encouraged to wear lipstick in bright colours, showing courage and charm, to inspire the country’s high morale, related women wearing lipstick was an effective way to go to war. In the 1970s, with the fall of the Berlin Wall, many people started chasing personal freedom and individualism, which led to choosing bold lipstick colours such as purple and black to express their unconventional, nonconformist, and rebellious look. Without any doubt, it is evident that lipstick has been endowed with special significance in every era. The development of lip","cbCaikRAPcyS01zB","https://ap.wps.com/l/cbCaikRAPcyS01zB","pdf",809697,2,1,"English","en",105,"# Abstract\n# 1 Introduction\n## 1.1 Background\n## 1.2 Research Gap","[{\"question\":\"What is the main goal of the study on organic lipstick?\",\"answer\":\"To examine how marketing mix elements of organic lipstick affect purchase intention in America and to test the moderating role of health consciousness.\"},{\"question\":\"How was the data collected for the research?\",\"answer\":\"The study used a quantitative survey sampling U.S. social media users via Facebook and Twitter, collecting 102 questionnaires.\"},{\"question\":\"What did the regression results show about marketing mix and health consciousness?\",\"answer\":\"Product, price, and promotion positively impact consumers’ purchase intention, but health consciousness is only a weak moderator.\"}]","The Impact of Health Consciousness on Organic Lipstick Market | PDF",1787873766,20,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"the-impact-of-health-consciousness-on-organic-lipstick-market","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":20},"https://docshare.wps.com/document/","Document",{"item":48,"name":12,"@type":43,"position":49},"https://docshare.wps.com/document/research-report/",3,{"item":51,"name":13,"@type":43,"position":52},"https://docshare.wps.com/document/the-impact-of-health-consciousness-on-organic-lipstick-market/153310/",4,{"url":51,"name":13,"@type":54,"author":55,"headline":13,"publisher":57,"fileFormat":60,"inLanguage":23,"description":14,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-09-06","2026-08-27",true,{"@type":65,"interactionType":66,"userInteractionCount":20},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What is the main goal of the study on organic lipstick?","Question",{"text":75,"@type":76},"To examine how marketing mix elements of organic lipstick affect purchase intention in America and to test the moderating role of health consciousness.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"How was the data collected for the research?",{"text":80,"@type":76},"The study used a quantitative survey sampling U.S. social media users via Facebook and Twitter, collecting 102 questionnaires.",{"name":82,"@type":73,"acceptedAnswer":83},"What did the regression results show about marketing mix and health consciousness?",{"text":84,"@type":76},"Product, price, and promotion positively impact consumers’ purchase intention, but health consciousness is only a weak moderator.","https://schema.org",{"og:url":51,"og:type":87,"og:title":13,"og:site_name":58,"og:description":14},"article",{"robots":89,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":92},[93,97,101,105,110,115,120,123,127,130,134],{"id":21,"doc_module":4,"doc_module_name":46,"category_name":94,"show_sort_weight":95,"slug":96},"Story & Novel",90,"story-novel",{"id":20,"doc_module":4,"doc_module_name":46,"category_name":98,"show_sort_weight":99,"slug":100},"Literature",80,"literature",{"id":52,"doc_module":4,"doc_module_name":46,"category_name":102,"show_sort_weight":103,"slug":104},"Exam",70,"exam",{"id":106,"doc_module":4,"doc_module_name":46,"category_name":107,"show_sort_weight":108,"slug":109},5,"Comic",60,"comic",{"id":111,"doc_module":4,"doc_module_name":46,"category_name":112,"show_sort_weight":113,"slug":114},6,"Technology",50,"technology",{"id":116,"doc_module":4,"doc_module_name":46,"category_name":117,"show_sort_weight":118,"slug":119},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":121,"slug":122},30,"research-report",{"id":124,"doc_module":4,"doc_module_name":46,"category_name":125,"show_sort_weight":29,"slug":126},9,"Religion & Spirituality","religion-spirituality",{"id":29,"doc_module":4,"doc_module_name":46,"category_name":128,"show_sort_weight":29,"slug":129},"World Cup","world-cup",{"id":131,"doc_module":4,"doc_module_name":46,"category_name":132,"show_sort_weight":131,"slug":133},10,"Lifestyle","lifestyle",{"id":135,"doc_module":4,"doc_module_name":46,"category_name":136,"show_sort_weight":106,"slug":137},19,"General","general"]