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 \n# The Ultimate,Ever-Growing Guide toIncreasing Attendance at YOUR On-Campus Events\n\nBy CJ.Johnsonand Brian Brushwood  \ncopyright 2000,CJ Johnson and Brian Brushwood  \nCover photo by Scott Hylton  \nCopyright 2000 by Brian Brushwood and C.J.Johnson  \nNo part of this book may be reproduced by any photographic,mechani-cal,or electronic process,or in the form of audio recording,nor mayit be transmitted,stored in a retrieval system,or otherwise copied forpublic or private use,without written permission from the authors.  \nAll rights reserved.  \nPrinted in the United States of America  \nISBN 0-9713646-1-3  \nFirst Printing,2000  \n# Introduction\n\nWelcome to our book!We hope you not only enjoyit,but put the ideas to use in promoting your on-  \ncampus events.Most of the examples in this book camefrom things that we've seen used successfully on collegecampuses during the past few years.These ideas arenot“pipe dreams”but practical,inexpensive,and oftentimes FREE ways to promote your events.Remember thatboth the performer and the activities committee benefitsfrom a good crowd.Selecting the best entertainment inthe college market is useless unless students know theact will be there.This book will help you let them knowin original,creative,and outrageous ways.  \nSince not all schools are the same,some of the ideaswon't be useful to you directly (but many more will).Our hope is that these examples will get your creativejuices flowing and will help you“Pack the House”at allof your special events.  \nWe do not consider this book to be complete by anymeans,and if you have any great ideas we’d love toinclude them in the next edition.You can E-mail themto us through our web site www.WeLoveNACA.com andwe'll give your school credit for the creativity.  \nBrian Brushwoodand  \nC.J.Johnson  \n   \n# MAKE IT\n\nThe more clearly your students can visualize your event,the more likely they'll be to come.Whenever possible,take objects,ideas,and visuals from the upcoming eventand do everything in your power to implant them in yourcrowd's mind.  \n## EXAMPLES:\n\nThe University of St.Thomas was promoting an act thathad a fire eater,so they gave away atomic fireballs with the  \nmessage attached:\"Think these are hot?Try eating FIRE!\"Later,the fire eater used the same gimmick to get on\"The RoseanneShow,\"and later \"Talk Soup.\"  \nFor a juggler,assemble a collection of the types of objectshe will be juggling,such as a bowling ball,knives,pins,fruit,etc.Make sure to attach a message saying what he'll do with them.  \n√  Again,when promoting their bizarre magician,the Univer-sity of St.Thomas placed 30-pound concrete bricks around campuswith the message attached:\"Watch a bizarre magician breakthese over his head!\"  \n# MAKE I T\n\nEver-Present  \nThere is a popular maxim in advertising that people willview an ad six times before they pay any attention toit.If you've put up one or two posters in the commonsand think you're done,you're in trouble!Your advertisingneeds to be so ever-present,you can't stand anywhereon campus and not see at least one ad.  \nIf you′re unhappy with attendance at your events,youcan often double attendance simply by doubling thenumber of advertisements you make!  \nFliers.They're cheap,plentiful,easy,and hands down yourbest tool for representing your event.Place them everywhere.In bathroom stalls,on kiosks,on doorways,hallways,walkways,ceilings,floors,and anywhere else you can reach.These arethe quickest way to make multiple impressions.Remember thatstudents judge how big an event is directly upon the number ofadvertisements they see.  \nChalk stencils.Make a series of arrows all over campusthat lead to your event.Remember that ever-present meansjust that:","cbCairX87jVAwBUU","https://ap.wps.com/l/cbCairX87jVAwBUU","pdf",2968106,66,"English","# Introduction\n# MAKE IT\n## Examples\n# MAKE IT\n## Ever-Present\n## Fliers and Chalk Stencils\n## Banners and Table Tents\n# MAKE IT\n## EeASY\n## Examples","[{\"question\":\"How should you make students more likely to attend on-campus events?\",\"answer\":\"Make the event easy for students to visualize. Use objects, ideas, and visuals from the upcoming event and implant them in students’ minds so they understand what will happen.\"},{\"question\":\"What does “ever-present” advertising mean in the guide?\",\"answer\":\"Your advertising should appear so often that you cannot stand anywhere on campus without seeing at least one ad. Fliers and other placements throughout common areas create multiple impressions quickly.\"},{\"question\":\"What promotional materials can you request from the act to save time?\",\"answer\":\"Request pictures, an “FAQ” sheet, letters of recommendation, fliers, and video footage. These materials help craft ads and address common concerns while reducing the need to start from scratch.\"}]","The House! The Ultimate, Ever-Growing Guide to Increasing Attendance at Your On-Campus Events | PDF",1790705627,102]