[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-486484-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-486484-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","the-halloween-store-that-pops-up-every-fall","The Halloween Store That Pops Up Every Fall","","Spirit Halloween is described as a pop-up business that appears in September, fills empty buildings with costumes and decorations, and then vanishes by November. The company started in 1983 with Joe Marver, who bet on selling only Halloween merchandise during the season when demand peaks. Its short operating window enables cheaper rents and rapid setup, while customers return for variety and timing. The passage also notes that the business nearly earns its entire year of sales during that brief season.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/literature/","Literature",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/the-halloween-store-that-pops-up-every-fall/486484/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/the-halloween-store-that-pops-up-every-fall/486484.png","ImageObject",300,407,{"name":42,"@type":43},"ahduag","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-25","2026-09-30",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",5,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does the first paragraph emphasize about Spirit Halloween?","Question",{"text":63,"@type":64},"It highlights the store’s disappearing act: it opens for only about two months and then vanishes until the next fall.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Why does the author describe the store’s “secret weapon”?",{"text":68,"@type":64},"The author supports the idea with reasons that the store operates only during the season, letting it access leftover buildings at lower rent and match demand at its peak.",{"name":70,"@type":61,"acceptedAnswer":71},"What does the phrase “secret weapon” most nearly mean in the passage?",{"text":72,"@type":64},"It means a hidden advantage that helped the business succeed.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},486484,1791564383,{"code":4,"msg":82,"data":83},"success",[84,88,91,95,99,104,109,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":89,"slug":90},80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":92,"show_sort_weight":93,"slug":94},"Exam",70,"exam",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},"Comic",60,"comic",{"id":100,"doc_module":4,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},6,"Technology",50,"technology",{"id":105,"doc_module":4,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},7,"Healthcare",40,"healthcare",{"id":110,"doc_module":4,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},8,"Research & Report",30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":55,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":26,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":115,"language":139,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":12,"update_tm":143,"read_time":144,"preview_page_count":4},3985747870414,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Picture a store that appears out of nowhere in September, fillsan empty building with racks of costumes and towering decorations, and then vanishes like a ghost by November. That is exactly how Spirit Halloween works, and it might be the strangest business you shop at all year. For roughly two months each fall, spaces that sat empty come alive with wigs, capes, glowing pumpkins, and fog machines humming in the aisles. Then, almost as suddenly as it opened, the whole store packs up and disappears  \nuntil the next autumn. Can you imagine running a business that spends most of the year not existing?  \nThat disappearing act was not the plan when the company first opened its doors. Spirit Halloween began in 1983 as a single shop in Castro Valley, California, started by a retailer named Joe Marver. At first itsold women's clothing, but Marver noticed that Halloween costumes flew off the shelves far faster than anything else. So he made a bold bet: sell nothing but Halloween merchandise, and only during the season when people actually wanted it. That simple idea would eventually turn one small California store into a nationwide autumn tradition.  \nSelling only in season sounds risky, yet it turned out to be the company's secret weapon. Because the store operates for just a couple of months, it can move into buildings that other businesses have left behind, from shuttered department stores to vacant supermarkets. Landlords are happy to rent an empty space fora short stretch rather than let it sit dark, so the rent is often cheaper. This is called a \"pop-up\" store, and Spirit Halloween became one of the most famous examples of the model in the entire country. In 1999 the company was bought by Spencer's, a mall retailer, which helped it spread far beyond California.  \nSpreading across the map meant opening a staggering number of these temporary shops. Today the company runs well over a thousand locations across the United States and Canada, appearing each fall and then closing again. Setting up a single store is a race against the calendar: crews have only weeks to haul in shelving, unpack thousands of costumes, build displays, and hang decorations before the doors open. When the season ends, that same crew has to tear it all down, box up the leftover stock, and hand the empty building back. It is a little like a traveling circus that raises its tents, dazzles the crowd, and then rolls on.  \nWhat keeps the crowds coming back is a mix of two things shoppers genuinely love. The first is variety: the stores stack costumes and decorations from floor to ceiling, so browsing feels more like exploring amaze than shopping a list. The second is timing, because the store shows up right when people are hunting for a last-minute costume and cannot find one anywhere else. According to the National Retail Federation, Americans spend billions of dollars on Halloween each year, and a big slice of that goes toward costumes and decorations. A store that opens exactly when demand peaks, then leaves before demand dies, is perfectly built to catch that wave.  \nCatching that wave has made the empty-building trick a model other companies now copy. Toy sellers, fireworks stands, and other seasonal shops all use the same pop-up playbook, borrowing space for a short burst of business. But few have matched the way this Halloween giant turned disappearing into an advantage instead of a weakness. Every fall, a familiar orange sign lights up in a building that was dark all summer, promising costumes for a few short weeks. Here is the strangest part of all: the company earns nearly its entire year of sales in the one season when it actually exists.  \n The Halloween Store That Pops Up Every Fall Name:  \n\n| Solve each problem.\u003Cbr>Use the article to answer the question.\u003Cbr>1) What surprising quality of Spirit Halloween does the first paragraph emphasize?\u003Cbr>A. It opens for only about two months and then disappears until the next fall\u003Cbr>B. It sells only decorations and ","cbCaiqv8hdEE2Ptn","https://ap.wps.com/l/cbCaiqv8hdEE2Ptn","pdf",113885,"English","# Questions\n## Comprehension and vocabulary","[{\"question\":\"What does the first paragraph emphasize about Spirit Halloween?\",\"answer\":\"It highlights the store’s disappearing act: it opens for only about two months and then vanishes until the next fall.\"},{\"question\":\"Why does the author describe the store’s “secret weapon”?\",\"answer\":\"The author supports the idea with reasons that the store operates only during the season, letting it access leftover buildings at lower rent and match demand at its peak.\"},{\"question\":\"What does the phrase “secret weapon” most nearly mean in the passage?\",\"answer\":\"It means a hidden advantage that helped the business succeed.\"}]","The Halloween Store That Pops Up Every Fall | PDF",1790806488,14]