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The guide emphasizes that all public materials paid for and representing Faulkner University must be reviewed by Faulkner Marketing before production, and misuse or failure to submit may require costly redesign or reproduction. It details approved messaging elements, updated visual identity rules for logos, colors, typography, placements, and clearing processes, and outlines available marketing services and key contacts.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/the-faulkner-2020-standards-guidelines/138053/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/the-faulkner-2020-standards-guidelines/138053.png","ImageObject",300,407,{"name":92,"@type":93},"Seraphina","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-18","2026-08-23",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is required before producing public communication materials for Faulkner University?","Question",{"text":112,"@type":113},"All public communication materials representing and paid for by Faulkner University must be reviewed by Faulkner Marketing prior to production, with at least a three-day turnaround time.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What happens if the brand standards are misused or materials are not submitted for review?",{"text":117,"@type":113},"Misuse of the standards—or failure to submit for review—could lead to redesign and/or reproduction of completed work at the host department’s expense, even if deadlines are missed.",{"name":119,"@type":110,"acceptedAnswer":120},"How should the Faulkner logo, colors, and fonts be used according to the guide?",{"text":121,"@type":113},"Departments must use the same Faulkner blue as the logo, use the provided artwork at all times without remaking or substitutions, and follow the specified typography selections such as Minion Pro and Libre Baskerville for logo use.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},138053,1787473761,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":26},962075114101,"https://ap-avatar.wpscdn.com/avatar/e000253a75eb197efd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780044092746381165","THE FAULKNER   \nBrand  \n2020 STANDARDS & GUIDELINES  \nWhat is the Faulkner brand?  \nYou are key in maintaining the reputation of the Faulkner brand! The brand is what Faulkner stands for, and what sets us apart.  \nThis book highlights a few of the key components important to maintaining the Faulkner brand and keeping it strong. You’ll find messaging we can use to communicate consistently with others about Faulkner, along with updated visual identity guidelines for print, web, and other multimedia touching on subjects like logo usage and placement.  \nWhen one department or individual decides to “tweak” the brand identity by adding to it or adjusting it even slightly, this weakens our overall communication potential.  \nThank you for your diligence in this very important aspect of our university life.  \nUse of these standards is not optional.  \n• All public communication materials that represent and are paid for by Faulkner University must be reviewed by the Faulkner Marketing prior to production with at least a threeday turnaround time to complete that review. Most will be done much more quickly. (This does not include materials produced for classroom purposes or internal processes, but is primarily aimed at any communication that is used publicly to represent the university, on or off campus.)  \n• Misuse of these standards—or failure to submit material for review—could lead to the need to redesign and/or reproduce completed work, at the host department’s expense. This applies even if redoing the work will cause a deadline to be missed, so make this review process part of your project schedule, not an afterthought.  \n• There may be uses of any of these logos in which exceptions need to be made to accommodate a unique set of circumstances. To get these approved, contact Faulkner Marketing.  \n• Faulkner marketing provides writing, editing, photography, videography and design services for your public communication needs. For answers to any questions not covered in this guide or additional assistance contact Loren Howell, public relations specialist, at [lhowell@faulkner.edu](lhowell@faulkner.edu)  \nIf you have questions about Faulkner University’s brand and information in the brand book, please contact Patrick Gregory, [pgregory@faulkner.edu](pgregory@faulkner.edu), in Faulkner Marketing.  \n1  \n2  \n3  \n4  \n5  \n6  \n6  \n7  \n7  \n7  \n8  \n8  \n8  \n9  \n10  \n11  \n12  \n13  \n14  \n14  \n15  \n15  \n16  \n20  \nThe Faulkner Message Official Colors  \nOfficial Typography  \nOfficial Primary Logos Incorrect Logo Usage Alternative Colors Logo Placement  \nLogo Clearing  \nOfficial Secondary Logos Obtaining Logos Departmental Logos  \nAdvertisements Web  \nOfficial Stationery  \nAthletic Logos  \nAthletic Stationery Law Logos  \nLaw Stationery  \nPhotography Videography Electronic Presentations E-Newsletters Stylebook  \nContacts  \nFaulkner’s Mission  \nThe mission of Faulkner University is to glorify God through education of the whole person, emphasizing integrity of character in a caring, Christian environment where every individual matters every day.  \nFaulkner University is committed to providing a nurturing and challenging environment that encourages students to thrive not only academically, but also socially and spiritually. As a Christian liberal arts university associated with the churches of Christ, Faulkner’s offerings are continually expanding. Currently our six colleges offer 70+ academic degrees ranging from business administration to biblical studies, from biology to e-commerce. Faulkner offers numerous post-graduate degrees including a law degree (Juris Doctor) . Additional education-enhancement opportunities exist through the Great Books Honors College and the Study Abroad program.  \nFaulkner provides a myriad of opportunities for our students’spiritual and personal growth. Daily chapel and a Biblically-based core curriculum provide a basis for spiritual development. For personal growth and enjoyment, Faulkner offers many on-campus activities like ","cbCaiq43UHmjKbaO","https://ap.wps.com/l/cbCaiq43UHmjKbaO","pdf",4212438,24,"English","# Brand Overview\n## Brand Messaging and Consistency Requirements\n# Brand Governance and Review Process\n## Mandatory Marketing Review\n## Consequences of Misuse or Non-Submission\n## Logo Exceptions and Approvals\n# Visual Identity System\n## Official Message and Visual Elements\n## Official Colors and Typography\n## Official Primary and Secondary Logos\n## Incorrect Logo Usage and Alternative Colors\n## Logo Placement and Clearing\n# Usage Applications\n## Departmental Logos\n## Advertisements\n## Web\n## Official Stationery and Athletic/Law Stationery\n## Photography, Videography, Electronic Presentations, E-Newsletters\n# Contacts and Institutional Context\n## Faulkner’s Mission\n## Marketing Contacts","[{\"question\":\"What is required before producing public communication materials for Faulkner University?\",\"answer\":\"All public communication materials representing and paid for by Faulkner University must be reviewed by Faulkner Marketing prior to production, with at least a three-day turnaround time.\"},{\"question\":\"What happens if the brand standards are misused or materials are not submitted for review?\",\"answer\":\"Misuse of the standards—or failure to submit for review—could lead to redesign and/or reproduction of completed work at the host department’s expense, even if deadlines are missed.\"},{\"question\":\"How should the Faulkner logo, colors, and fonts be used according to the guide?\",\"answer\":\"Departments must use the same Faulkner blue as the logo, use the provided artwork at all times without remaking or substitutions, and follow the specified typography selections such as Minion Pro and Libre Baskerville for logo use.\"}]","THE FAULKNER - 2020 Standards & Guidelines | PDF"]